The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Foundation Rwanda Flip Book Agency: JWT/Atlanta / Atlanta Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project Agency: Spring Advertising / Vancouver Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection Agency: Sandstrom Partners / Portland Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow Agency: Scholz & Friends Zürich / Zürich Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
MERCURY Agency: McCann Worldgroup Mumbai / mumbai Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Baggage Tags Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Warriors Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh! Agency: DRAFT Co.,Ltd / Tokyo Client: Walt Disney Japan Category: Direct Mail / Single
Harley Damage Control Agency: 303 / Sydney Client: Harley Davidson Category: Direct Mail / Single
Concert Tickets Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien Client: Neuroth Category: Direct Mail / Single
Spark Hope Matchbook Agency: Joe Public / Rivonia Client: Rock4AIDS Category: Direct Mail / Single
C+M/CHS Cutting Board Invite Agency: Colle+McVoy / Minneapolis Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Direct Mail / Single
Ice Cube Tray Agency: Rethink / Vancouver Client: Offsetters Category: Direct Mail / Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio Agency: Draftfcb Cape Town / Cape Town Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Direct Mail / Single
METHOD OF AD&D, FOIL AND EMBOSS WORK. Agency: AD&D / Tokyo Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants Agency: Draftfcb San Francisco / San Francisco Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION Agency: MARCEL PARIS / Paris Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Medimix Category: Typography in Design / Campaign
Verses Agency: Alt Group / Ponsonby Client: Black Grace Category: Typography in Design / Campaign
Baggage Tags Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette Agency: Bleublancrouge / Montreal Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles Agency: Leo Burnett Chicago / Chicago Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Typography in Design / Campaign
"Hibarigaoka Gakuen Senior High School" Agency: EIGHT BRANDING DESIGN / Tokyo Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Shanghai IFC Mall Palace Cinema Agency: One Plus Partnership Limited / Hong Kong Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
mt ex kyoto Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Interactive Presentation Tool – CLS Show Paris 2010 Agency: Atelier Markgraph GmbH / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Indoor Spaces
Fifth Avenue Shoe Repair Exhibition Agency: Asylum Creative Pte Ltd / Singapore Client: Fifth Avenue Shoe Repair Category: Spatial Design / Indoor Spaces
Silk vs Milk Agency: Leo Burnett, Toronto / Toronto Client: White Wave Foods Category: Spatial Design / Indoor Spaces
2010 DM Holiday Agency: Opolis Design / Portland Client: Dr. Martens Category: Spatial Design / Indoor Spaces

2011 Design Merit Award

JWT/Atlanta / Atlanta

Foundation Rwanda

Foundation Rwanda Flip Book

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11290D

2011 Design Merit Award

Spring Advertising / Vancouver

David Suzuki Foundation

The Tide Line Project

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11291D

2011 Design Merit Award

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11292D

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

2011 Design Merit Award

King Solutions / Stockholm

ICA Grocery Store

Ica Good Life

Package Design / Campaign

11128D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Package Design / Campaign

11129D

2011 Design Merit Award

Sandstrom Partners / Portland

Moonstruck Chocolate

Single Origin Chocolate Bar Collection

Package Design / Campaign

11130D

2011 Design Merit Award

TDA_Boulder / Boulder

Sir Richard's Condom Company

Sir Richard's Package Design

Package Design / Campaign

11131D

2011 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Regional Pizzas

Package Design / Campaign

11132D

2011 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

2011 Design Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Spatial Design / Outdoor Spaces

11217D

2011 Design Merit Award

Scholz & Friends Zürich / Zürich

Emmi Schweiz AG

Lightshow

Spatial Design / Outdoor Spaces

11218D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Nirlep

MERCURY

Outdoor Design / Campaign

11225D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Land Rover Phone

Outdoor Design / Campaign

11226D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

Evil Costs

Outdoor Design / Campaign

11227D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LC Lüscher Cake

Jelly Belly

Outdoor Design / Campaign

11228D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Bayer Vital GmbH

Baggage Tags

Outdoor Design / Campaign

11229D

2011 Design Merit Award

Scholz & Friends / Berlin

ANDREAS STIHL AG & Co. KG

Warriors

Outdoor Design / Campaign

11230D

2011 Design Merit Award

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Direct Mail / Single

11241D

2011 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Walt Disney Japan

Winnie the Pooh!

Direct Mail / Single

11242D

2011 Design Merit Award

303 / Sydney

Harley Davidson

Harley Damage Control

Direct Mail / Single

11243D

2011 Design Merit Award

Jung von Matt/Donau Werbeagentur GmbH / Wien

Neuroth

Concert Tickets

Direct Mail / Single

11244D

2011 Design Merit Award

Joe Public / Rivonia

Rock4AIDS

Spark Hope Matchbook

Direct Mail / Single

11245D

2011 Design Merit Award

Colle+McVoy / Minneapolis

CHS

C+M/CHS Cutting Board Invite

Direct Mail / Single

11246D

2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Direct Mail / Single

11247D

2011 Design Merit Award

Rethink / Vancouver

Offsetters

Ice Cube Tray

Direct Mail / Single

11248D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Direct Mail / Single

11249D

2011 Design Merit Award

Draftfcb Cape Town / Cape Town

Draftfcb Cape Town

Draftfcb Design Portfolio

Direct Mail / Single

11250D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Direct Mail / Single

11251D

2011 Design Merit Award

AD&D / Tokyo

Bihaku Watanabe Company

METHOD OF AD&D, FOIL AND EMBOSS WORK.

Typography in Design / Campaign

11306D

2011 Design Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Musem

Typography in Design / Campaign

11307D

2011 Design Merit Award

Draftfcb San Francisco / San Francisco

Dockers

Wear the Pants

Typography in Design / Campaign

11308D

2011 Design Merit Award

MARCEL PARIS / Paris

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

Typography in Design / Campaign

11309D

2011 Design Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Medimix

Handmade Posters

Typography in Design / Campaign

11310D

2011 Design Merit Award

Alt Group / Ponsonby

Black Grace

Verses

Typography in Design / Campaign

11311D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Bayer Vital GmbH

Baggage Tags

Typography in Design / Campaign

11312D

2011 Design Merit Award

Bleublancrouge / Montreal

Griffin Town

Devimco & Groupe Cholette

Typography in Design / Campaign

11313D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

BlackBerry

Conversation Bubbles

Typography in Design / Campaign

11314D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Typography in Design / Campaign

11315D

2011 Design Merit Award

EIGHT BRANDING DESIGN / Tokyo

Hibarigaoka Gakuen

"Hibarigaoka Gakuen Senior High School"

Spatial Design / Indoor Spaces

11206D

2011 Design Merit Award

One Plus Partnership Limited / Hong Kong

Broadway Cinema China Limited

Shanghai IFC Mall Palace Cinema

Spatial Design / Indoor Spaces

11207D

2011 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex kyoto

Spatial Design / Indoor Spaces

11208D

2011 Design Merit Award

Atelier Markgraph GmbH / Frankfurt am Main

Daimler AG

Interactive Presentation Tool – CLS Show Paris 2010

Spatial Design / Indoor Spaces

11209D

2011 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Fifth Avenue Shoe Repair

Fifth Avenue Shoe Repair Exhibition

Spatial Design / Indoor Spaces

11210D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

White Wave Foods

Silk vs Milk

Spatial Design / Indoor Spaces

11211D

2011 Design Merit Award

Opolis Design / Portland

Dr. Martens

2010 DM Holiday

Spatial Design / Indoor Spaces

11212D

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