The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool Agency: Leo Burnett / Hong Kong Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster Agency: Studio Hinrichs / San Francisco Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray Agency: big ant international / Seoul Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City Agency: DDB China Group / Shanghai Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster Agency: Studio Hinrichs / San Francisco Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands Agency: Go Welsh / Lancaster Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink' Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it. Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Stairs Agency: Young & Rubicam / Frankfurt am Main Client: BFF Category: Broadcast Design / Single
Color Bars Agency: Cossette West, Dare Vancouver / Vancouver Client: McDonald's Category: Broadcast Design / Single
ShapeShifter Agency: Charlex / New York Client: Charlex Category: Broadcast Design / Single
Fire Agency: Draftfcb / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Travel Symphony Agency: Ogilvy Frankfurt / Frankfurt Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Broadcast Design / Single
Snow Agency: Draftfcb / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Journey To Zero / Anticipation Agency: Dreamers Ink Aesthetics / New York Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Inc Category: Broadcast Design / Single
Caribou Coffee Oven Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Outdoor Design / Single
Maps Agency: BBDO / New York Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab Agency: Ireland/Davenport / Johannesburg Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Construction Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Rescue Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow Agency: Scholz & Friends Zürich / Zürich Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
E.Company Brochure Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion
Better The Reindeer You Know Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
Office 2010 Holiday Card Agency: Office: Jason Schulte Design / San Francisco Client: Office: Jason Schulte Design Category: Collateral Design / Self-promotion
To/From Agency: Design Army / Washington Client: Design Army Category: Collateral Design / Self-promotion
Metallic Ink T-shirt Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Collateral Design / Self-promotion
All That Glitters Is Not Tinsel Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
We are moving Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion
Animated Calendar Agency: DDB New Zealand / Auckland Client: DDB Group New Zealand Category: Collateral Design / Self-promotion
Best Thing Since Sliced Pudding Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
365 Typography Calendar 2011 Agency: Studio Hinrichs / San Francisco Client: Studio Hinrichs Category: Collateral Design / Self-promotion
Christmas Card Agency: TBWA\Santiago Mangada Puno / Makati Client: TBWA Santiago Mangada Puno Category: Collateral Design / Self-promotion
Write a Bike Agency: Juri Zaech / Paris Client: Juri Zaech Category: Collateral Design / Self-promotion
Freak Show and Tell Agency: Design Army / Washington Client: AIGA West Michigan Category: Collateral Design / Self-promotion
MERCURY Agency: McCann Worldgroup Mumbai / mumbai Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LC Lüscher Cake Category: Outdoor Design / Campaign

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Microphone

Public Service / Outdoor and Posters - Single

11268D

2011 Design Merit Award

Leo Burnett / Hong Kong

Guangzhou YangAi Special Children Parent Club

Yang Ai - Despair Whirlpool

Public Service / Outdoor and Posters - Single

11269D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Public Architecture

1% Poster

Public Service / Outdoor and Posters - Single

11270D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Reporter

Public Service / Outdoor and Posters - Single

11271D

2011 Design Merit Award

big ant international / Seoul

Doosan

Anti-Smoking Ashtray

Public Service / Outdoor and Posters - Single

11272D

2011 Design Merit Award

DDB China Group / Shanghai

One Foundation

Green City

Public Service / Outdoor and Posters - Single

11273D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Kari Moden

Public Service / Outdoor and Posters - Single

11274D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Inneract Project

10 Faces Poster

Public Service / Outdoor and Posters - Single

11275D

2011 Design Merit Award

Go Welsh / Lancaster

Help Haiti Heal Poster Project

Hands

Public Service / Outdoor and Posters - Single

11276D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Public Service / Outdoor and Posters - Single

11277D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Dwarf depression 'Drink'

Public Service / Outdoor and Posters - Single

11278D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer

Public Service / Outdoor and Posters - Single

11279D

2011 Design Merit Award

AlmapBBDO / São Paulo

Greenpeace

When a tree falls, it takes other lives with it.

Public Service / Outdoor and Posters - Single

11280D

2011 Design Merit Award

Young & Rubicam / Frankfurt am Main

BFF

Stairs

Broadcast Design / Single

11253D

2011 Design Merit Award

Cossette West, Dare Vancouver / Vancouver

McDonald's

Color Bars

Broadcast Design / Single

11254D

2011 Design Merit Award

Charlex / New York

Charlex

ShapeShifter

Broadcast Design / Single

11255D

2011 Design Merit Award

Draftfcb / Chicago

Dow Chemical Company

Fire

Broadcast Design / Single

11256D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

DB (German Rail)

Travel Symphony

Broadcast Design / Single

11257D

2011 Design Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

Inside Out, Trailer

Broadcast Design / Single

11258D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Speech

Broadcast Design / Single

11259D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

Monkey

Broadcast Design / Single

11260D

2011 Design Merit Award

Draftfcb / Chicago

Dow Chemical Company

Snow

Broadcast Design / Single

11261D

2011 Design Merit Award

Dreamers Ink Aesthetics / New York

Nissan / TBWA Chiat Day

Journey To Zero / Anticipation

Broadcast Design / Single

11262D

2011 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO Systems Inc

The Brick Thief

Broadcast Design / Single

11263D

2011 Design Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Caribou Coffee Oven

Outdoor Design / Single

11219D

2011 Design Merit Award

BBDO / New York

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

11220D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

FOX International Channels and Top TV

The Walking Dead Cab

Outdoor Design / Single

11221D

2011 Design Merit Award

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Outdoor Design / Single

11222D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Construction

Outdoor Design / Single

11223D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Rescue

Outdoor Design / Single

11224D

2011 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

2011 Design Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Spatial Design / Outdoor Spaces

11217D

2011 Design Merit Award

Scholz & Friends Zürich / Zürich

Emmi Schweiz AG

Lightshow

Spatial Design / Outdoor Spaces

11218D

2011 Design Merit Award

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

E.Company Brochure

Collateral Design / Self-promotion

11193D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

Better The Reindeer You Know

Collateral Design / Self-promotion

11194D

2011 Design Merit Award

Office: Jason Schulte Design / San Francisco

Office: Jason Schulte Design

Office 2010 Holiday Card

Collateral Design / Self-promotion

11195D

2011 Design Merit Award

Design Army / Washington

Design Army

To/From

Collateral Design / Self-promotion

11196D

2011 Design Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink T-shirt

Collateral Design / Self-promotion

11197D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

All That Glitters Is Not Tinsel

Collateral Design / Self-promotion

11198D

2011 Design Merit Award

Kinetic Singapore / Singapore

Kinetic Singapore

We are moving

Collateral Design / Self-promotion

11199D

2011 Design Merit Award

DDB New Zealand / Auckland

DDB Group New Zealand

Animated Calendar

Collateral Design / Self-promotion

11200D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

Best Thing Since Sliced Pudding

Collateral Design / Self-promotion

11201D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Studio Hinrichs

365 Typography Calendar 2011

Collateral Design / Self-promotion

11202D

2011 Design Merit Award

TBWA\Santiago Mangada Puno / Makati

TBWA Santiago Mangada Puno

Christmas Card

Collateral Design / Self-promotion

11203D

2011 Design Merit Award

Juri Zaech / Paris

Juri Zaech

Write a Bike

Collateral Design / Self-promotion

11204D

2011 Design Merit Award

Design Army / Washington

AIGA West Michigan

Freak Show and Tell

Collateral Design / Self-promotion

11205D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Nirlep

MERCURY

Outdoor Design / Campaign

11225D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Land Rover Phone

Outdoor Design / Campaign

11226D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

Evil Costs

Outdoor Design / Campaign

11227D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LC Lüscher Cake

Jelly Belly

Outdoor Design / Campaign

11228D

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