The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Unequal Childhood Paper-cutting Campaign Agency: Leo Burnett / Hong Kong Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg Agency: Kinetic Singapore / Singapore Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy. Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Campaign
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play Agency: Giovanni+DraftFCB / São Paulo Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Caribou Coffee Oven Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Outdoor Design / Single
Maps Agency: BBDO / New York Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab Agency: Ireland/Davenport / Johannesburg Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Construction Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Rescue Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Conversations Agency: Leo Burnett Chicago / Chicago Client: BlackBerry Category: Typography in Design / Single
The Difference Agency: Exit10 / Baltimore Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster Agency: Brunet-Garcia Advertising & PR / Jacksonville Client: Players By the Sea Category: Typography in Design / Single
HUNG Agency: DDB MUDRA GROUP INDIA / New Delhi Client: HBO Category: Typography in Design / Single
Loewe Individual 3D Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found Agency: Mother / New York Client: Print Magazine Category: Typography in Design / Single
Folio No.3 Agency: Toth Brand Imaging / Cambridge Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011 Agency: Studio Hinrichs / San Francisco Client: Studio Hinrichs Category: Typography in Design / Single
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play Agency: Out of the Box / Delhi Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets Agency: space150 / Minneapolis Client: Make Better Category: Public Service / Collateral - Campaign
"Hibarigaoka Gakuen Senior High School" Agency: EIGHT BRANDING DESIGN / Tokyo Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Shanghai IFC Mall Palace Cinema Agency: One Plus Partnership Limited / Hong Kong Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
mt ex kyoto Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Interactive Presentation Tool – CLS Show Paris 2010 Agency: Atelier Markgraph GmbH / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Indoor Spaces
Fifth Avenue Shoe Repair Exhibition Agency: Asylum Creative Pte Ltd / Singapore Client: Fifth Avenue Shoe Repair Category: Spatial Design / Indoor Spaces
Silk vs Milk Agency: Leo Burnett, Toronto / Toronto Client: White Wave Foods Category: Spatial Design / Indoor Spaces
2010 DM Holiday Agency: Opolis Design / Portland Client: Dr. Martens Category: Spatial Design / Indoor Spaces
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces
"Shiraniwadai Kindergarten" Agency: EIGHT BRANDING DESIGN / Tokyo Client: Midori Gakuen Category: Spatial Design / Indoor Spaces
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Spatial Design / Indoor Spaces
MERCURY Agency: McCann Worldgroup Mumbai / mumbai Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Baggage Tags Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Warriors Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces

2011 Design Merit Award

Leo Burnett / Hong Kong

Christina Noble Children's Foundation

Unequal Childhood Paper-cutting Campaign

Direct Mail / Campaign

11252D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

2011 Design Merit Award

Kinetic Singapore / Singapore

Alzheimersdisease.sg

Alzheimersdisease.sg

Public Service / Outdoor and Posters - Campaign

11287D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

The Planet's Voice

Public Service / Outdoor and Posters - Campaign

11288D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Helping the needy.

Public Service / Outdoor and Posters - Campaign

11289D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Industrial Design/Product Design / Durable Goods

11137D

2011 Design Merit Award

Giovanni+DraftFCB / São Paulo

Jaya Design

Come sit and play

Industrial Design/Product Design / Durable Goods

11138D

2011 Design Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Caribou Coffee Oven

Outdoor Design / Single

11219D

2011 Design Merit Award

BBDO / New York

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

11220D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

FOX International Channels and Top TV

The Walking Dead Cab

Outdoor Design / Single

11221D

2011 Design Merit Award

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Outdoor Design / Single

11222D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Construction

Outdoor Design / Single

11223D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Rescue

Outdoor Design / Single

11224D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

BlackBerry

Conversations

Typography in Design / Single

11296D

2011 Design Merit Award

Exit10 / Baltimore

American Portfolios

The Difference

Typography in Design / Single

11297D

2011 Design Merit Award

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Typography in Design / Single

11298D

2011 Design Merit Award

Ogilvy & Mather Advertising GmbH / Düsseldorf

GlaxoSmithKline Consumer Healthcare GmbH & Co. KG

The Red-Thread-Book

Typography in Design / Single

11299D

2011 Design Merit Award

Brunet-Garcia Advertising & PR / Jacksonville

Players By the Sea

Full Monty Poster

Typography in Design / Single

11300D

2011 Design Merit Award

DDB MUDRA GROUP INDIA / New Delhi

HBO

HUNG

Typography in Design / Single

11301D

2011 Design Merit Award

Scholz & Friends / Berlin

Loewe Opta GmbH

Loewe Individual 3D

Typography in Design / Single

11302D

2011 Design Merit Award

Mother / New York

Print Magazine

A function lost, A form found

Typography in Design / Single

11303D

2011 Design Merit Award

Toth Brand Imaging / Cambridge

InterfaceFLOR

Folio No.3

Typography in Design / Single

11304D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Studio Hinrichs

365 Typography Calendar 2011

Typography in Design / Single

11305D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Collateral Design / P.O.P. and In-Store - Single

11175D

2011 Design Merit Award

Out of the Box / Delhi

SM Store/Marvel Group of Companies

Tangram - Play

Collateral Design / P.O.P. and In-Store - Single

11176D

2011 Design Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Public Service / Collateral - Campaign

11293D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays - Wrapping Paper & Tubes

Public Service / Collateral - Campaign

11294D

2011 Design Merit Award

space150 / Minneapolis

Make Better

Art From the Streets

Public Service / Collateral - Campaign

11295D

2011 Design Merit Award

EIGHT BRANDING DESIGN / Tokyo

Hibarigaoka Gakuen

"Hibarigaoka Gakuen Senior High School"

Spatial Design / Indoor Spaces

11206D

2011 Design Merit Award

One Plus Partnership Limited / Hong Kong

Broadway Cinema China Limited

Shanghai IFC Mall Palace Cinema

Spatial Design / Indoor Spaces

11207D

2011 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex kyoto

Spatial Design / Indoor Spaces

11208D

2011 Design Merit Award

Atelier Markgraph GmbH / Frankfurt am Main

Daimler AG

Interactive Presentation Tool – CLS Show Paris 2010

Spatial Design / Indoor Spaces

11209D

2011 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Fifth Avenue Shoe Repair

Fifth Avenue Shoe Repair Exhibition

Spatial Design / Indoor Spaces

11210D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

White Wave Foods

Silk vs Milk

Spatial Design / Indoor Spaces

11211D

2011 Design Merit Award

Opolis Design / Portland

Dr. Martens

2010 DM Holiday

Spatial Design / Indoor Spaces

11212D

2011 Design Merit Award

Nippon Design Center, Inc. / Tokyo

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Spatial Design / Indoor Spaces

11213D

2011 Design Merit Award

EIGHT BRANDING DESIGN / Tokyo

Midori Gakuen

"Shiraniwadai Kindergarten"

Spatial Design / Indoor Spaces

11214D

2011 Design Merit Award

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Spatial Design / Indoor Spaces

11215D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Nirlep

MERCURY

Outdoor Design / Campaign

11225D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Land Rover Phone

Outdoor Design / Campaign

11226D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

Evil Costs

Outdoor Design / Campaign

11227D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LC Lüscher Cake

Jelly Belly

Outdoor Design / Campaign

11228D

2011 Design Merit Award

BBDO Germany GmbH / Duesseldorf

Bayer Vital GmbH

Baggage Tags

Outdoor Design / Campaign

11229D

2011 Design Merit Award

Scholz & Friends / Berlin

ANDREAS STIHL AG & Co. KG

Warriors

Outdoor Design / Campaign

11230D

2011 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

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