The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection
Agency: Sandstrom Partners / Portland
Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Foundation Rwanda Flip Book
Agency: JWT/Atlanta / Atlanta
Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project
Agency: Spring Advertising / Vancouver
Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support
Agency: Rucker & Co. / Dallas
Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk.
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Conversations
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Single
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf
Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster
Agency: Brunet-Garcia Advertising & PR / Jacksonville
Client: Players By the Sea Category: Typography in Design / Single
Loewe Individual 3D
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found
Agency: Mother / New York
Client: Print Magazine Category: Typography in Design / Single
Folio No.3
Agency: Toth Brand Imaging / Cambridge
Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011
Agency: Studio Hinrichs / San Francisco
Client: Studio Hinrichs Category: Typography in Design / Single
Cornering lights
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Volkswagen Category: Collateral Design / Posters - Campaign
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Campaign
Creatures
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Philippines Inc. Category: Collateral Design / Posters - Campaign
Infectious Passports
Agency: Ogilvy Frankfurt / Frankfurt
Client: DKV (German Health Insurance) Category: Collateral Design / Posters - Campaign
New Uno
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Fiat Category: Collateral Design / Posters - Campaign
'Chicago'
Agency: Meng Yang / Chicago
Client: Know Your Flag Category: Collateral Design / Posters - Campaign
Screen Ink. Posters
Agency: Bailey Lauerman / Lincoln
Client: Screen Ink. Category: Collateral Design / Posters - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Collateral Design / Posters - Campaign
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Collateral Design / Posters - Campaign
David Sandlin Subway Posters
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Posters - Campaign
SNOW VOICE
Agency: DENTSU INC / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Design Merit Award
Agency:
Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client:
pioma industries Pvt. Ltd.
Title:
Inside the box thinking
Category:
Package Design / Campaign
Annual ID:
11123D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Oktoberfest Packaging
Category:
Package Design / Campaign
Annual ID:
11124D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
MillerCoors
Title:
Miller High Life
Category:
Package Design / Campaign
Annual ID:
11125D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad and iPad Accessories Packaging
Category:
Package Design / Campaign
Annual ID:
11126D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Frost Packaging
Category:
Package Design / Campaign
Annual ID:
11127D
Award:
2011 Design Merit Award
Agency:
King Solutions / Stockholm
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Annual ID:
11128D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Package Design / Campaign
Annual ID:
11129D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Moonstruck Chocolate
Title:
Single Origin Chocolate Bar Collection
Category:
Package Design / Campaign
Annual ID:
11130D
Award:
2011 Design Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Sir Richard's Package Design
Category:
Package Design / Campaign
Annual ID:
11131D
Award:
2011 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Regional Pizzas
Category:
Package Design / Campaign
Annual ID:
11132D
Award:
2011 Design Merit Award
Agency:
JWT/Atlanta / Atlanta
Client:
Foundation Rwanda
Title:
Foundation Rwanda Flip Book
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11290D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
David Suzuki Foundation
Title:
The Tide Line Project
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11291D
Award:
2011 Design Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
11292D
Award:
2011 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Annual ID:
11076D
Award:
2011 Design Merit Award
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
11077D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Dallas Symphony Orchestra
Title:
Unexpected Support
Category:
Branding / Annual Report
Annual ID:
11078D
Award:
2011 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
If our walls could talk.
Category:
Branding / Annual Report
Annual ID:
11079D
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Oven
Category:
Outdoor Design / Single
Annual ID:
11219D
Award:
2011 Design Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Annual ID:
11220D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
FOX International Channels and Top TV
Title:
The Walking Dead Cab
Category:
Outdoor Design / Single
Annual ID:
11221D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Annual ID:
11222D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Annual ID:
11223D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Rescue
Category:
Outdoor Design / Single
Annual ID:
11224D
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversations
Category:
Typography in Design / Single
Annual ID:
11296D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Typography in Design / Single
Annual ID:
11297D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Typography in Design / Single
Annual ID:
11298D
Award:
2011 Design Merit Award
Agency:
Ogilvy & Mather Advertising GmbH / Düsseldorf
Client:
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Title:
The Red-Thread-Book
Category:
Typography in Design / Single
Annual ID:
11299D
Award:
2011 Design Merit Award
Agency:
Brunet-Garcia Advertising & PR / Jacksonville
Client:
Players By the Sea
Title:
Full Monty Poster
Category:
Typography in Design / Single
Annual ID:
11300D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
HBO
Title:
HUNG
Category:
Typography in Design / Single
Annual ID:
11301D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Loewe Individual 3D
Category:
Typography in Design / Single
Annual ID:
11302D
Award:
2011 Design Merit Award
Agency:
Mother / New York
Client:
Print Magazine
Title:
A function lost, A form found
Category:
Typography in Design / Single
Annual ID:
11303D
Award:
2011 Design Merit Award
Agency:
Toth Brand Imaging / Cambridge
Client:
InterfaceFLOR
Title:
Folio No.3
Category:
Typography in Design / Single
Annual ID:
11304D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Studio Hinrichs
Title:
365 Typography Calendar 2011
Category:
Typography in Design / Single
Annual ID:
11305D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Volkswagen
Title:
Cornering lights
Category:
Collateral Design / Posters - Campaign
Annual ID:
11151D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
11152D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Philippines Inc.
Title:
Creatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
11153D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DKV (German Health Insurance)
Title:
Infectious Passports
Category:
Collateral Design / Posters - Campaign
Annual ID:
11154D
Award:
2011 Design Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Fiat
Title:
New Uno
Category:
Collateral Design / Posters - Campaign
Annual ID:
11155D
Award:
2011 Design Merit Award
Agency:
Meng Yang / Chicago
Client:
Know Your Flag
Title:
'Chicago'
Category:
Collateral Design / Posters - Campaign
Annual ID:
11156D
Award:
2011 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Screen Ink.
Title:
Screen Ink. Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
11157D
Award:
2011 Design Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Collateral Design / Posters - Campaign
Annual ID:
11158D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Collateral Design / Posters - Campaign
Annual ID:
11159D
Award:
2011 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
David Sandlin Subway Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
11160D
Award:
2011 Design Merit Award
Agency:
DENTSU INC / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE
Category:
Collateral Design / Posters - Campaign
Annual ID:
11161D
