The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Limited Edition #2
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts
Agency: BBH China / Shanghai
Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
One Day
Agency: Hans Seeger / Wauwatosa
Client: Mohawk Paper Category: Publication Design / Book Layout Design
TEDWomen Conference Guide
Agency: Hybrid Design / San Francisco
Client: TED Category: Publication Design / Book Layout Design
Wallpaper Collection
Agency: Voice / Adelaide
Client: Emma Hack Category: Publication Design / Book Layout Design
Big Business 3
Agency: SenseTeam / Shenzhen
Client: SenseTeam Category: Publication Design / Book Layout Design
Mexico Ciudad Futura
Agency: Blok Design / Toronto
Client: Alberto Kalach Category: Publication Design / Book Layout Design
SVA Senior LIbrary 09
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Layout Design
Milano Salone 2010
Agency: MR_DESIGN / Tokyo
Client: Panasonic Category: Publication Design / Book Layout Design
MIX DESIGN
Agency: qing zhao / Nanjing
Client: phonex science press Category: Publication Design / Book Layout Design
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo
Client: KODANSHA Category: Publication Design / Book Layout Design
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh!
Agency: DRAFT Co.,Ltd / Tokyo
Client: Walt Disney Japan Category: Direct Mail / Single
Concert Tickets
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Neuroth Category: Direct Mail / Single
C+M/CHS Cutting Board Invite
Agency: Colle+McVoy / Minneapolis
Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Direct Mail / Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio
Agency: Draftfcb Cape Town / Cape Town
Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Direct Mail / Single
Psicodelic
Agency: AlmapBBDO / São Paulo
Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
"Hibarigaoka Gakuen Senior High School"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Shanghai IFC Mall Palace Cinema
Agency: One Plus Partnership Limited / Hong Kong
Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
mt ex kyoto
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Interactive Presentation Tool – CLS Show Paris 2010
Agency: Atelier Markgraph GmbH / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Fifth Avenue Shoe Repair Exhibition
Agency: Asylum Creative Pte Ltd / Singapore
Client: Fifth Avenue Shoe Repair Category: Spatial Design / Indoor Spaces
Silk vs Milk
Agency: Leo Burnett, Toronto / Toronto
Client: White Wave Foods Category: Spatial Design / Indoor Spaces
2010 DM Holiday
Agency: Opolis Design / Portland
Client: Dr. Martens Category: Spatial Design / Indoor Spaces
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces
"Shiraniwadai Kindergarten"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Midori Gakuen Category: Spatial Design / Indoor Spaces
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Spatial Design / Indoor Spaces
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Limited Edition #2
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11281D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
WWF China
Title:
WWF Cutouts
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11282D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer, Reporter, Microphone
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11283D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11284D
Award:
2011 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
CHOPSTICKS Poster
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11285D
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Design Merit Award
Agency:
Taxi 2 / Toronto
Client:
TAXI
Title:
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Category:
Publication Design / Book Cover Design
Annual ID:
11231D
Award:
2011 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Mohawk Paper
Title:
One Day
Category:
Publication Design / Book Layout Design
Annual ID:
11232D
Award:
2011 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
TED
Title:
TEDWomen Conference Guide
Category:
Publication Design / Book Layout Design
Annual ID:
11233D
Award:
2011 Design Merit Award
Agency:
Voice / Adelaide
Client:
Emma Hack
Title:
Wallpaper Collection
Category:
Publication Design / Book Layout Design
Annual ID:
11234D
Award:
2011 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SenseTeam
Title:
Big Business 3
Category:
Publication Design / Book Layout Design
Annual ID:
11235D
Award:
2011 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Alberto Kalach
Title:
Mexico Ciudad Futura
Category:
Publication Design / Book Layout Design
Annual ID:
11236D
Award:
2011 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Senior LIbrary 09
Category:
Publication Design / Book Layout Design
Annual ID:
11237D
Award:
2011 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Annual ID:
11238D
Award:
2011 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
phonex science press
Title:
MIX DESIGN
Category:
Publication Design / Book Layout Design
Annual ID:
11239D
Award:
2011 Design Merit Award
Agency:
M＆C Saatchi Tokyo / Tokyo
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Annual ID:
11240D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Direct Mail / Single
Annual ID:
11241D
Award:
2011 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Walt Disney Japan
Title:
Winnie the Pooh!
Category:
Direct Mail / Single
Annual ID:
11242D
Award:
2011 Design Merit Award
Agency:
303 / Sydney
Client:
Harley Davidson
Title:
Harley Damage Control
Category:
Direct Mail / Single
Annual ID:
11243D
Award:
2011 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Neuroth
Title:
Concert Tickets
Category:
Direct Mail / Single
Annual ID:
11244D
Award:
2011 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Rock4AIDS
Title:
Spark Hope Matchbook
Category:
Direct Mail / Single
Annual ID:
11245D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
CHS
Title:
C+M/CHS Cutting Board Invite
Category:
Direct Mail / Single
Annual ID:
11246D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Direct Mail / Single
Annual ID:
11247D
Award:
2011 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Offsetters
Title:
Ice Cube Tray
Category:
Direct Mail / Single
Annual ID:
11248D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Direct Mail / Single
Annual ID:
11249D
Award:
2011 Design Merit Award
Agency:
Draftfcb Cape Town / Cape Town
Client:
Draftfcb Cape Town
Title:
Draftfcb Design Portfolio
Category:
Direct Mail / Single
Annual ID:
11250D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Direct Mail / Single
Annual ID:
11251D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Sao Paulo Alpargatas
Title:
Psicodelic
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11177D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11178D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11179D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11180D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11181D
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Hibarigaoka Gakuen
Title:
"Hibarigaoka Gakuen Senior High School"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11206D
Award:
2011 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Broadway Cinema China Limited
Title:
Shanghai IFC Mall Palace Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
11207D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex kyoto
Category:
Spatial Design / Indoor Spaces
Annual ID:
11208D
Award:
2011 Design Merit Award
Agency:
Atelier Markgraph GmbH / Frankfurt am Main
Client:
Daimler AG
Title:
Interactive Presentation Tool – CLS Show Paris 2010
Category:
Spatial Design / Indoor Spaces
Annual ID:
11209D
Award:
2011 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Fifth Avenue Shoe Repair
Title:
Fifth Avenue Shoe Repair Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
11210D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
White Wave Foods
Title:
Silk vs Milk
Category:
Spatial Design / Indoor Spaces
Annual ID:
11211D
Award:
2011 Design Merit Award
Agency:
Opolis Design / Portland
Client:
Dr. Martens
Title:
2010 DM Holiday
Category:
Spatial Design / Indoor Spaces
Annual ID:
11212D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Spatial Design / Indoor Spaces
Annual ID:
11213D
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Midori Gakuen
Title:
"Shiraniwadai Kindergarten"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11214D
Award:
2011 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Spatial Design / Indoor Spaces
Annual ID:
11215D
