The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

memoring Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign
Rocca Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play Agency: Out of the Box / Delhi Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Stairs Agency: Young & Rubicam / Frankfurt am Main Client: BFF Category: Broadcast Design / Single
Color Bars Agency: Cossette West, Dare Vancouver / Vancouver Client: McDonald's Category: Broadcast Design / Single
ShapeShifter Agency: Charlex / New York Client: Charlex Category: Broadcast Design / Single
Fire Agency: Draftfcb Chicago / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Travel Symphony Agency: Ogilvy Frankfurt / Frankfurt Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Broadcast Design / Single
Snow Agency: Draftfcb Chicago / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Journey To Zero / Anticipation Agency: Dreamers Ink Aesthetics / New York Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Inc Category: Broadcast Design / Single
Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool Agency: Leo Burnett / Hong Kong Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster Agency: Studio Hinrichs / San Francisco Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray Agency: big ant international / Seoul Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City Agency: DDB China Group / Shanghai Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster Agency: Studio Hinrichs / San Francisco Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands Agency: Go Welsh / Lancaster Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink' Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it. Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection Agency: Sandstrom Partners / Portland Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
Caribou Coffee Oven Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Outdoor Design / Single
Maps Agency: BBDO New York / New York Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab Agency: Ireland/Davenport / Johannesburg Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Construction Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Rescue Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign

2011 Design Merit Award

ginghami co., ltd. / tokyo

gung

memoring

Industrial Design/Product Design / Campaign

11135D

2011 Design Merit Award

10inc / Sibuya-ku

Rocca SPIELE

Rocca

Industrial Design/Product Design / Campaign

11136D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Collateral Design / P.O.P. and In-Store - Single

11175D

2011 Design Merit Award

Out of the Box / Delhi

SM Store/Marvel Group of Companies

Tangram - Play

Collateral Design / P.O.P. and In-Store - Single

11176D

2011 Design Merit Award

Young & Rubicam / Frankfurt am Main

BFF

Stairs

Broadcast Design / Single

11253D

2011 Design Merit Award

Cossette West, Dare Vancouver / Vancouver

McDonald's

Color Bars

Broadcast Design / Single

11254D

2011 Design Merit Award

Charlex / New York

Charlex

ShapeShifter

Broadcast Design / Single

11255D

2011 Design Merit Award

Draftfcb Chicago / Chicago

Dow Chemical Company

Fire

Broadcast Design / Single

11256D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

DB (German Rail)

Travel Symphony

Broadcast Design / Single

11257D

2011 Design Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

Inside Out, Trailer

Broadcast Design / Single

11258D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Speech

Broadcast Design / Single

11259D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

Monkey

Broadcast Design / Single

11260D

2011 Design Merit Award

Draftfcb Chicago / Chicago

Dow Chemical Company

Snow

Broadcast Design / Single

11261D

2011 Design Merit Award

Dreamers Ink Aesthetics / New York

Nissan / TBWA Chiat Day

Journey To Zero / Anticipation

Broadcast Design / Single

11262D

2011 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO Systems Inc

The Brick Thief

Broadcast Design / Single

11263D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Microphone

Public Service / Outdoor and Posters - Single

11268D

2011 Design Merit Award

Leo Burnett / Hong Kong

Guangzhou YangAi Special Children Parent Club

Yang Ai - Despair Whirlpool

Public Service / Outdoor and Posters - Single

11269D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Public Architecture

1% Poster

Public Service / Outdoor and Posters - Single

11270D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Reporter

Public Service / Outdoor and Posters - Single

11271D

2011 Design Merit Award

big ant international / Seoul

Doosan

Anti-Smoking Ashtray

Public Service / Outdoor and Posters - Single

11272D

2011 Design Merit Award

DDB China Group / Shanghai

One Foundation

Green City

Public Service / Outdoor and Posters - Single

11273D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Kari Moden

Public Service / Outdoor and Posters - Single

11274D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Inneract Project

10 Faces Poster

Public Service / Outdoor and Posters - Single

11275D

2011 Design Merit Award

Go Welsh / Lancaster

Help Haiti Heal Poster Project

Hands

Public Service / Outdoor and Posters - Single

11276D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Public Service / Outdoor and Posters - Single

11277D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Dwarf depression 'Drink'

Public Service / Outdoor and Posters - Single

11278D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer

Public Service / Outdoor and Posters - Single

11279D

2011 Design Merit Award

AlmapBBDO / São Paulo

Greenpeace

When a tree falls, it takes other lives with it.

Public Service / Outdoor and Posters - Single

11280D

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

2011 Design Merit Award

King Solutions / Stockholm

ICA Grocery Store

Ica Good Life

Package Design / Campaign

11128D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Package Design / Campaign

11129D

2011 Design Merit Award

Sandstrom Partners / Portland

Moonstruck Chocolate

Single Origin Chocolate Bar Collection

Package Design / Campaign

11130D

2011 Design Merit Award

TDA_Boulder / Boulder

Sir Richard's Condom Company

Sir Richard's Package Design

Package Design / Campaign

11131D

2011 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Regional Pizzas

Package Design / Campaign

11132D

2011 Design Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Caribou Coffee Oven

Outdoor Design / Single

11219D

2011 Design Merit Award

BBDO New York / New York

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

11220D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

FOX International Channels and Top TV

The Walking Dead Cab

Outdoor Design / Single

11221D

2011 Design Merit Award

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Outdoor Design / Single

11222D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Construction

Outdoor Design / Single

11223D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Rescue

Outdoor Design / Single

11224D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

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