The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Conversations Agency: Leo Burnett Chicago / Chicago Client: BlackBerry Category: Typography in Design / Single
The Difference Agency: Exit10 / Baltimore Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster Agency: Brunet-Garcia Advertising & PR / Jacksonville Client: Players By the Sea Category: Typography in Design / Single
HUNG Agency: DDB MUDRA GROUP INDIA / New Delhi Client: HBO Category: Typography in Design / Single
Loewe Individual 3D Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found Agency: Mother / New York Client: Print Magazine Category: Typography in Design / Single
Folio No.3 Agency: Toth Brand Imaging / Cambridge Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011 Agency: Studio Hinrichs / San Francisco Client: Studio Hinrichs Category: Typography in Design / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow Agency: Scholz & Friends Zürich / Zürich Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection Agency: Sandstrom Partners / Portland Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play Agency: Out of the Box / Delhi Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik Agency: Ogilvy Hong Kong / Hong Kong Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho Agency: Team Detroit - Pulse / Dearborn Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary Agency: DENTSU INC. / Tokyo Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ Agency: Team Detroit - Pulse / Dearborn Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School Agency: E.Co.,Ltd. / Tokyo Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters - Single
Marble Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Collateral Design / Posters - Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play Agency: Giovanni+DraftFCB / São Paulo Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE Agency: Leo Burnett / New Delhi Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
White annual report Agency: Happy F&B / Gothenburg Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support Agency: Rucker & Co. / Dallas Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk. Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
One Day Agency: Hans Seeger / Wauwatosa Client: Mohawk Paper Category: Publication Design / Book Layout Design
TEDWomen Conference Guide Agency: Hybrid Design / San Francisco Client: TED Category: Publication Design / Book Layout Design

2011 Design Merit Award

Leo Burnett Chicago / Chicago

BlackBerry

Conversations

Typography in Design / Single

11296D

2011 Design Merit Award

Exit10 / Baltimore

American Portfolios

The Difference

Typography in Design / Single

11297D

2011 Design Merit Award

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Typography in Design / Single

11298D

2011 Design Merit Award

Ogilvy & Mather Advertising GmbH / Düsseldorf

GlaxoSmithKline Consumer Healthcare GmbH & Co. KG

The Red-Thread-Book

Typography in Design / Single

11299D

2011 Design Merit Award

Brunet-Garcia Advertising & PR / Jacksonville

Players By the Sea

Full Monty Poster

Typography in Design / Single

11300D

2011 Design Merit Award

DDB MUDRA GROUP INDIA / New Delhi

HBO

HUNG

Typography in Design / Single

11301D

2011 Design Merit Award

Scholz & Friends / Berlin

Loewe Opta GmbH

Loewe Individual 3D

Typography in Design / Single

11302D

2011 Design Merit Award

Mother / New York

Print Magazine

A function lost, A form found

Typography in Design / Single

11303D

2011 Design Merit Award

Toth Brand Imaging / Cambridge

InterfaceFLOR

Folio No.3

Typography in Design / Single

11304D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Studio Hinrichs

365 Typography Calendar 2011

Typography in Design / Single

11305D

2011 Design Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

2011 Design Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Spatial Design / Outdoor Spaces

11217D

2011 Design Merit Award

Scholz & Friends Zürich / Zürich

Emmi Schweiz AG

Lightshow

Spatial Design / Outdoor Spaces

11218D

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

2011 Design Merit Award

King Solutions / Stockholm

ICA Grocery Store

Ica Good Life

Package Design / Campaign

11128D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Package Design / Campaign

11129D

2011 Design Merit Award

Sandstrom Partners / Portland

Moonstruck Chocolate

Single Origin Chocolate Bar Collection

Package Design / Campaign

11130D

2011 Design Merit Award

TDA_Boulder / Boulder

Sir Richard's Condom Company

Sir Richard's Package Design

Package Design / Campaign

11131D

2011 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Regional Pizzas

Package Design / Campaign

11132D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Collateral Design / P.O.P. and In-Store - Single

11175D

2011 Design Merit Award

Out of the Box / Delhi

SM Store/Marvel Group of Companies

Tangram - Play

Collateral Design / P.O.P. and In-Store - Single

11176D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Collateral Design / Posters - Single

11139D

2011 Design Merit Award

Ogilvy Hong Kong / Hong Kong

Pidilite Industries Limited

Fevi Kwik

Collateral Design / Posters - Single

11140D

2011 Design Merit Award

Team Detroit - Pulse / Dearborn

Detroit Symphony Orchestra

Psycho

Collateral Design / Posters - Single

11141D

2011 Design Merit Award

DENTSU INC. / Tokyo

Victor Entertainment, Inc.

watary

Collateral Design / Posters - Single

11142D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral Design / Posters - Single

11143D

2011 Design Merit Award

Team Detroit - Pulse / Dearborn

Detroit Symphony Orchestra

Wizard of OZ

Collateral Design / Posters - Single

11144D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad Book Poster

Collateral Design / Posters - Single

11145D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Aircraft

Collateral Design / Posters - Single

11146D

2011 Design Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Makati Shangrila

Confetti

Collateral Design / Posters - Single

11147D

2011 Design Merit Award

E.Co.,Ltd. / Tokyo

Ohara Piano School

Ohara Piano School

Collateral Design / Posters - Single

11148D

2011 Design Merit Award

702 Design Works Inc. / Tokyo

WA LTD.

WA FABRIC COLLECTION 2011

Collateral Design / Posters - Single

11149D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

3M

Marble

Collateral Design / Posters - Single

11150D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Industrial Design/Product Design / Durable Goods

11137D

2011 Design Merit Award

Giovanni+DraftFCB / São Paulo

Jaya Design

Come sit and play

Industrial Design/Product Design / Durable Goods

11138D

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Corporate Identity / Single

11098D

2011 Design Merit Award

Leo Burnett / Hong Kong

Hong Kong Acupuncturists Association Ltd.

Punch name Card Set

Corporate Identity / Single

11099D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Corporate Identity / Single

11100D

2011 Design Merit Award

Leo Burnett / New Delhi

IILM Design School

SPIROGRAPH SCALE

Corporate Identity / Single

11101D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Corporate Identity / Single

11102D

2011 Design Merit Award

Happy F&B / Gothenburg

White architects

White annual report

Branding / Annual Report

11076D

2011 Design Merit Award

Addison / New York

Neenah Paper, Inc.

Neenah Paper 2009 Annual Report

Branding / Annual Report

11077D

2011 Design Merit Award

Rucker & Co. / Dallas

Dallas Symphony Orchestra

Unexpected Support

Branding / Annual Report

11078D

2011 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

If our walls could talk.

Branding / Annual Report

11079D

2011 Design Merit Award

Hans Seeger / Wauwatosa

Mohawk Paper

One Day

Publication Design / Book Layout Design

11232D

2011 Design Merit Award

Hybrid Design / San Francisco

TED

TEDWomen Conference Guide

Publication Design / Book Layout Design

11233D

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