The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Comedymark Logo Agency: TheLab / New York Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Great Expectations Agency: Design Army / Washington Client: University of Virginia Library Category: Branding / Annual Report
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Out Of Home / Campaign
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Splitting Headache Agency: Y&R Dubai / DUBAI Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Subaru "The CarParts" Agency: Starland Co.,Ltd. / Tokyo Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Save Agency: Contract Advertising / New Delhi Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Experiential Advertising / Single
STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

2011 Advertising Silver Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co

Levi's Work Wear Campaign

Integrated Branding / Integrated Branding Campaign

11097G

2011 Design Silver Pencil

TheLab / New York

Comedy Central

Comedymark Logo

Branding / Logo/Trademark Design - Single Only

11008D

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Design Silver Pencil

Design Army / Washington

University of Virginia Library

Great Expectations

Branding / Annual Report

11002D

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

2011 Design Silver Pencil

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Collateral Design / P.O.P. and In-Store - Single

11030D

2011 Advertising Silver Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11035A

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Out Of Home / Campaign

11015A

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Advertising Silver Pencil

Belgiovane Williams Mackay / Ultimo

Selleys

3 in 1

Consumer Television / Over :30 / Under :90 - Single

11053T

2011 Design Silver Pencil

Y&R Dubai / DUBAI

Paras Pharma

Splitting Headache

Collateral Design / P.O.P. and In-Store - Campaign

11031D

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Advertising Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Innovation in Advertising / Campaign

11091G

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Advertising Silver Pencil

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11040A

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Design Silver Pencil

Starland Co.,Ltd. / Tokyo

Fuji Heavy Industries LTD

Subaru "The CarParts"

Broadcast Design / Single

11057D

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Advertising Silver Pencil

Contract Advertising / New Delhi

Environment Friends

Save

Public Service / Outdoor and Posters - Campaign

11036A

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Advertising Silver Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Experiential Advertising / Single

11101G

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

STOP THE WATER WHILE USING ME!

Package Design / Campaign

11020D

2011 Design Silver Pencil

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers 101 Packaging

Package Design / Campaign

11021D

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

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