The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign

Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign

Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single

Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes

The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes

STRIP Agency: Design Army / Washington Client: AIGA Baltimore Category: Collateral Design / Self-promotion

Leo Burnett Christmas Bags Agency: Leo Burnett, Toronto / Toronto Client: Leo Burnett Category: Collateral Design / Self-promotion

SVA Undergraduate Catalog 2011/12 Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion

Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single

Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single

IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single

Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single

Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single

YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single

Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single

Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single

Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single

The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single

Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single

MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single

Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign

Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign

One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online

Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single

Music. See what it´s made of. Agency: AlmapBBDO / SÃ£o Paulo Client: Billboard Category: Collateral / Posters - Campaign

Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign

Hands-free parking. (Tiguan) Agency: AlmapBBDO / SÃ£o Paulo Client: Volkswagen Category: Collateral / Posters - Campaign

Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series

MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series

Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single

Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single

The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single

THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single

Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single

Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign

Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign

The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign

This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign

Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services

I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services

Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services

Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community

"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces

Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single

3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single

Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single

Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure

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Title

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Annual ID

Award: 2011 Interactive Gold Pencil

Agency: Wieden+Kennedy / Portland

Client: Old Spice

Title: Old Spice Response Campaign

Category: Interactive Advertising / Other Interactive Media - Campaign

Annual ID: 11055N

Award: 2011 Advertising Gold Pencil

Agency: Nike Comms Team

Client: Nike

Title: Write the Future

Category: Integrated Branding / Integrated Branding Campaign

Annual ID: 11094G

Award: 2011 Design Gold Pencil

Agency: Go Welsh / Lancaster

Client: Society of Design

Title: Dear Bill

Category: Typography in Design / Single

Annual ID: 11070D

Award: 2011 Interactive Silver Pencil

Agency: BBH / New York

Client: Google

Title: Google Speed Tests

Category: Online Films And Video / Short Form - Series/Episodes

Annual ID: 11064N

Award: 2011 Interactive Bronze Pencil

Agency: Dare / London

Client: Sony Ericsson

Title: The Product Testing Institute

Category: Online Films And Video / Short Form - Series/Episodes

Annual ID: 11065N

Award: 2011 Design Silver Pencil

Agency: Design Army / Washington

Client: AIGA Baltimore

Title: STRIP

Category: Collateral Design / Self-promotion

Annual ID: 11035D

Award: 2011 Design Bronze Pencil

Agency: Leo Burnett, Toronto / Toronto

Client: Leo Burnett

Title: Leo Burnett Christmas Bags

Category: Collateral Design / Self-promotion

Annual ID: 11036D

Award: 2011 Design Bronze Pencil

Agency: Visual Arts Press, Ltd. / New York

Client: School of Visual Arts

Title: SVA Undergraduate Catalog 2011/12

Category: Collateral Design / Self-promotion

Annual ID: 11037D

Award: 2011 Interactive Bronze Pencil

Award:
2011 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Old Spice Response Campaign

Category:
Interactive Advertising / Other Interactive Media - Campaign

Annual ID:
11055N

Award:
2011 Advertising Gold Pencil

Agency:
Nike Comms Team

Client:
Nike

Title:
Write the Future

Category:
Integrated Branding / Integrated Branding Campaign

Annual ID:
11094G

Award:
2011 Design Gold Pencil

Agency:
Go Welsh / Lancaster

Client:
Society of Design

Title:
Dear Bill

Category:
Typography in Design / Single

Annual ID:
11070D

Award:
2011 Interactive Silver Pencil

Agency:
BBH / New York

Client:
Google

Title:
Google Speed Tests

Category:
Online Films And Video / Short Form - Series/Episodes

Annual ID:
11064N

Award:
2011 Interactive Bronze Pencil

Agency:
Dare / London

Client:
Sony Ericsson

Title:
The Product Testing Institute

Category:
Online Films And Video / Short Form - Series/Episodes

Annual ID:
11065N

Award:
2011 Design Silver Pencil

Agency:
Design Army / Washington

Client:
AIGA Baltimore

Title:
STRIP

Category:
Collateral Design / Self-promotion

Annual ID:
11035D

Award:
2011 Design Bronze Pencil

Agency:
Leo Burnett, Toronto / Toronto

Client:
Leo Burnett

Title:
Leo Burnett Christmas Bags

Category:
Collateral Design / Self-promotion

Annual ID:
11036D

Award:
2011 Design Bronze Pencil

Agency:
Visual Arts Press, Ltd. / New York

Client:
School of Visual Arts

Title:
SVA Undergraduate Catalog 2011/12

Category:
Collateral Design / Self-promotion

Annual ID:
11037D

Award:
2011 Interactive Bronze Pencil

Agency:
180LA / Santa Monica

Client:
Sony Electronics

Title:
Sony “Everything Is Better In 3D” Page Takeover

Category:
Interactive Advertising / Banners - Dynamic - Single

Annual ID:
11048N

Award:
2011 Interactive Bronze Pencil

Agency:
Goodby, Silverstein & Partners / San Francisco

Client:
Yahoo!

Title:
Yahoo! Page Takeover

Category:
Interactive Advertising / Banners - Dynamic - Single

Annual ID:
11049N

Award:
2011 Interactive Gold Pencil

Agency:
Grabarz & Partner / Hamburg

Client:
IKEA Deutschland GmbH & Co. KG

Title:
IKEA. Unbox the banner: Back Panel

Category:
Interactive Advertising / Banners - Dynamic - Single

Annual ID:
11089N

Award:
2011 Interactive Silver Pencil

Agency:
Marcel / Publicis Conseil / Paris

Client:
Renault

Title:
Espace Ipad

Category:
Mobile Applications/Sites / Durable Goods

Annual ID:
11038N

Award:
2011 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Old Spice Response Campaign

Category:
Online Films And Video / Event or Live Webcast - Single

Annual ID:
11058N

Award:
2011 Interactive Silver Pencil

Agency:
Saatchi & Saatchi / London