The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
ELEKTRA 11th Edition: YOU ARE NOT HERE Agency: TAXI Montreal / Montreal Client: ELEKTRA Category: Collateral Design / Posters - Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
Lilac Wine Agency: Blind, Inc. / Santa Monica Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Get Tested Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Public Service / Radio - Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Splitting Headache Agency: Y&R Dubai / DUBAI Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Design Gold Pencil

DDB China Group / Shanghai

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

11027D

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Design Bronze Pencil

TAXI Montreal / Montreal

ELEKTRA

ELEKTRA 11th Edition: YOU ARE NOT HERE

Collateral Design / Posters - Campaign

11029D

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Design Bronze Pencil

Blind, Inc. / Santa Monica

Dr. Martens/Cinematic Orchestra

Lilac Wine

Broadcast Design / Music Videos

11064D

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Advertising Silver Pencil

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

Get Tested Project

Public Service / Radio - Single

11041R

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Gold Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Mobile Applications/Sites / Services

11043N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

11004D

2011 Design Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Branding / Booklet/Brochure

11005D

2011 Design Bronze Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Superstars Portfolio

Branding / Booklet/Brochure

11006D

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Design Silver Pencil

Y&R Dubai / DUBAI

Paras Pharma

Splitting Headache

Collateral Design / P.O.P. and In-Store - Campaign

11031D

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

Follow Us