The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign

Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360


MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design


True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods


The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit


IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single


UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / E-Commerce


Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single


Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg Category: Websites & Microsites / Services


Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single


Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single


A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single


NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design


YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography


Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services


UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods


The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community


SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website


adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single


The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality


Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360


Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360


Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single


Espace Ipad
Agency: Marcel / Publicis Conseil / Paris
Client: Renault Category: Mobile Applications/Sites / Durable Goods


The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation Category: Online Films And Video / Short Form - Single


NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single


HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design


The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods


The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit


The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce


Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce


iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single


Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes


I Am Not An Artist
Agency: Soon in Tokyo / Barcelona
Client: Elisava Category: Websites & Microsites / Services


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single


Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion


Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion


Welcome Back
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single


Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single


The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single


One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online


REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes


Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods


Award:
2011 Interactive Best of Show Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11079N

Award:
2011 Interactive Gold Pencil
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11036N

Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N

Award:
2011 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Annual ID:
11011N

Award:
2011 Interactive Gold Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11019N

Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Annual ID:
11015N

Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N

Award:
2011 Interactive Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Annual ID:
11027N

Award:
2011 Interactive Gold Pencil
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11050N

Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N

Award:
2011 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11037N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11058N

Award:
2011 Interactive Gold Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11071N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Annual ID:
11093N

Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11004N

Award:
2011 Interactive Gold Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11030N

Award:
2011 Interactive Gold Pencil
Agency:
FIRM / Tokyo
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Annual ID:
11008N

Award:
2011 Interactive Gold Pencil
Agency:
BBH / New York
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Annual ID:
11001N

Award:
2011 Interactive Gold Pencil
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11077N

Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N

Award:
2011 Interactive Silver Pencil
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux Let's Colour Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11080N

Award:
2011 Interactive Silver Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11081N

Award:
2011 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11047N

Award:
2011 Interactive Silver Pencil
Agency:
Marcel / Publicis Conseil / Paris
Client:
Renault
Title:
Espace Ipad
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
11038N

Award:
2011 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel Corporation
Title:
The Chase
Category:
Online Films And Video / Short Form - Single
Annual ID:
11061N

Award:
2011 Interactive Silver Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Annual ID:
11062N

Award:
2011 Interactive Silver Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Annual ID:
11084N

Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11020N

Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N

Award:
2011 Interactive Silver Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Annual ID:
11016N

Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N

Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11064N

Award:
2011 Interactive Silver Pencil
Agency:
Soon in Tokyo / Barcelona
Client:
Elisava
Title:
I Am Not An Artist
Category:
Websites & Microsites / Services
Annual ID:
11028N

Award:
2011 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11051N

Award:
2011 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11024N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11025N

Award:
2011 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11059N

Award:
2011 Interactive Silver Pencil
Agency:
Furlined / Santa Monica
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11072N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Online Films And Video / Long Form - Single
Annual ID:
11066N

Award:
2011 Interactive Silver Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11082N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11069N

Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Craft / Sound Design
Annual ID:
11094N

Award:
2011 Interactive Silver Pencil
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Craft / Typography
Annual ID:
11087N
