The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign

Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single

The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign

REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes

Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes

The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single

Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single

The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality

Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality

The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics

Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics

True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics

The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single

THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single

Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single

UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce

Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce

Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce

The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce

A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single

Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single

Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single

Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes

The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single

Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single

YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single

SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website

Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website

Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website

Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services

Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services

AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services

Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single

Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality

Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single

iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single

This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single

YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography

iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography

Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography

True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods

The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods

Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods

Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods

One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online

Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single

Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single

IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single

Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services

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Title

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Annual ID

Award: 2011 Interactive Gold Pencil

Agency: Wieden+Kennedy / Portland

Client: Old Spice

Title: Old Spice Response Campaign

Category: Interactive Advertising / Other Interactive Media - Campaign

Annual ID: 11055N

Award: 2011 Interactive Bronze Pencil

Agency: BREAKFAST / New York

Client: TO BENEFIT LIVESTRONG

Title: Yes I am Precious

Category: Interactive Advertising / Public Service/ Non-Profit - Single

Annual ID: 11056N

Award: 2011 Interactive Silver Pencil

Agency: Vice Media / Brooklyn

Client: Intel

Title: The Creators Project

Category: Interactive Advertising / Environmental / Experiential - Campaign

Annual ID: 11052N

Award: 2011 Interactive Silver Pencil

Agency: TBWA Chiat Day, Los Angeles / Los Angeles

Client: Gatorade

Title: REPLAY Seasons 2 and 3

Category: Online Films And Video / Long Form - Series/Episodes

Annual ID: 11069N

Award: 2011 Interactive Bronze Pencil

Agency: agencytwofifteen / San Francisco

Client: Microsoft Xbox

Title: Bright Falls

Category: Online Films And Video / Long Form - Series/Episodes

Annual ID: 11070N

Award: 2011 Interactive Silver Pencil

Agency: Milk+Koblin / New York

Client: Arcade Fire/Google

Title: The Wilderness Downtown

Category: Interactive Advertising / Other Interactive Media - Single

Annual ID: 11053N

Award: 2011 Interactive Bronze Pencil

Agency: mono / minneapolis

Client: Blu Dot

Title: Real Good Experiment

Category: Interactive Advertising / Other Interactive Media - Single

Annual ID: 11054N

Award: 2011 Interactive Silver Pencil

Agency: R/GA / New York

Client: Converse

Title: The Sampler

Category: Mobile Applications/Sites / Augmented Reality

Annual ID: 11034N

Award: 2011 Interactive Bronze Pencil

Award:
2011 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Old Spice Response Campaign

Category:
Interactive Advertising / Other Interactive Media - Campaign

Annual ID:
11055N

Award:
2011 Interactive Bronze Pencil

Agency:
BREAKFAST / New York

Client:
TO BENEFIT LIVESTRONG

Title:
Yes I am Precious

Category:
Interactive Advertising / Public Service/ Non-Profit - Single

Annual ID:
11056N

Award:
2011 Interactive Silver Pencil

Agency:
Vice Media / Brooklyn

Client:
Intel

Title:
The Creators Project

Category:
Interactive Advertising / Environmental / Experiential - Campaign

Annual ID:
11052N

Award:
2011 Interactive Silver Pencil

Agency:
TBWA Chiat Day, Los Angeles / Los Angeles

Client:
Gatorade

Title:
REPLAY Seasons 2 and 3

Category:
Online Films And Video / Long Form - Series/Episodes

Annual ID:
11069N

Award:
2011 Interactive Bronze Pencil

Agency:
agencytwofifteen / San Francisco

Client:
Microsoft Xbox

Title:
Bright Falls

Category:
Online Films And Video / Long Form - Series/Episodes

Annual ID:
11070N

Award:
2011 Interactive Silver Pencil

Agency:
Milk+Koblin / New York

Client:
Arcade Fire/Google

Title:
The Wilderness Downtown

Category:
Interactive Advertising / Other Interactive Media - Single

Annual ID:
11053N

Award:
2011 Interactive Bronze Pencil

Agency:
mono / minneapolis

Client:
Blu Dot

Title:
Real Good Experiment

Category:
Interactive Advertising / Other Interactive Media - Single

Annual ID:
11054N

Award:
2011 Interactive Silver Pencil

Agency:
R/GA / New York

Client:
Converse

Title:
The Sampler

Category:
Mobile Applications/Sites / Augmented Reality

Annual ID:
11034N

Award:
2011 Interactive Bronze Pencil

Agency:
Brothers and Sisters / LONDON

Client:
Museum of London

Title:
Streetmuseum

Category:
Mobile Applications/Sites / Augmented Reality

Annual ID:
11035N

Award:
2011 Interactive Silver Pencil

Agency:
@radical.media / new york

Client:
American Recordings/Lost Highway

Title:
The Johnny Cash Project

Category:
Craft / Animation / Motion Graphics

Annual ID:
11090N

Award:
2011 Interactive Bronze Pencil

Agency:
AKQA / San Francisco

Client:
Xbox

Title:
Remember Reach

Category:
Craft / Animation / Motion Graphics

Annual ID:
11091N

Award:
2011 Interactive Bronze Pencil

Agency:
DDB UK / London

Client:
Volkswagen UK

Title:
True Life Costs

Category:
Craft / Animation / Motion Graphics

Annual ID:
11092N

Award:
2011 Interactive Silver Pencil

Agency:
TBWA\Vancouver / Vancouver

Client:
Vancouver International Film Festival

Title:
The Warden Sixteen

Category:
Online Films And Video / Long Form - Single

Annual ID:
11066N

Award:
2011 Interactive Bronze Pencil

Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM