The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


Yes I am Precious
Agency: BREAKFAST / New York
Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single


The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign


REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes


Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single


Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single


The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality


Streetmuseum
Agency: Brothers and Sisters / LONDON
Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality


The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics


Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics


True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics


The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single


THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL Category: Online Films And Video / Long Form - Single


Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec Category: Online Films And Video / Long Form - Single


UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / E-Commerce


Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce


Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Websites & Microsites / E-Commerce


The Girl Store
Agency: StrawberryFrog / New York
Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce


A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single


Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single


Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single


Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes


The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single


Welcome Back
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single


YouTube Play
Agency: Google / NY
Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single


SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website


Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Corporate Website


Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website


Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services


Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services


AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services


Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single


Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Augmented Reality


Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single


iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single


This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single


YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography


True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods


The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods


Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Websites & Microsites / Durable Goods


Fashion Award
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Durable Goods


One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online


Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single


Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single


IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single


Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg Category: Websites & Microsites / Services


Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Interactive Bronze Pencil
Agency:
BREAKFAST / New York
Client:
TO BENEFIT LIVESTRONG
Title:
Yes I am Precious
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11056N

Award:
2011 Interactive Silver Pencil
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11052N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11069N

Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N

Award:
2011 Interactive Silver Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11053N

Award:
2011 Interactive Bronze Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11054N

Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N

Award:
2011 Interactive Bronze Pencil
Agency:
Brothers and Sisters / LONDON
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11035N

Award:
2011 Interactive Silver Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Craft / Animation / Motion Graphics
Annual ID:
11090N

Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N

Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Online Films And Video / Long Form - Single
Annual ID:
11066N

Award:
2011 Interactive Bronze Pencil
Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Annual ID:
11067N

Award:
2011 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Annual ID:
11068N

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Annual ID:
11015N

Award:
2011 Interactive Silver Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Annual ID:
11016N

Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Websites & Microsites / E-Commerce
Annual ID:
11017N

Award:
2011 Interactive Bronze Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali (K.C. Mahindra Education Trust)
Title:
The Girl Store
Category:
Websites & Microsites / E-Commerce
Annual ID:
11018N

Award:
2011 Interactive Gold Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11071N

Award:
2011 Interactive Silver Pencil
Agency:
Furlined / Santa Monica
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11072N

Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11073N

Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11064N

Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11058N

Award:
2011 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11059N

Award:
2011 Interactive Bronze Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
YouTube Play
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11060N

Award:
2011 Interactive Gold Pencil
Agency:
FIRM / Tokyo
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Annual ID:
11008N

Award:
2011 Interactive Silver Pencil
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Corporate Website
Annual ID:
11009N

Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N

Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N

Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N

Award:
2011 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11047N

Award:
2011 Interactive Bronze Pencil
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11046N

Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N

Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N

Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N

Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N

Award:
2011 Interactive Silver Pencil
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Craft / Typography
Annual ID:
11087N

Award:
2011 Interactive Bronze Pencil
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Write with Light
Category:
Craft / Typography
Annual ID:
11088N

Award:
2011 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Annual ID:
11011N

Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N

Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Annual ID:
11013N

Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Annual ID:
11014N

Award:
2011 Interactive Silver Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11082N

Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N

Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N

Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N
