The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Interactive Silver Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Craft / Animation / Motion Graphics

11090N

2011 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Remember Reach

Craft / Animation / Motion Graphics

11091N

2011 Interactive Bronze Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Craft / Animation / Motion Graphics

11092N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Silver Pencil

Saatchi & Saatchi / London

T-Mobile

Welcome Back

Online Films And Video / Event or Live Webcast - Single

11059N

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Interactive Gold Pencil

FIRM / Tokyo

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

11008N

2011 Interactive Silver Pencil

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Corporate Website

11009N

2011 Interactive Bronze Pencil

BETC Euro RSCG / Paris

CANAL+

Carlos

Websites & Microsites / Corporate Website

11010N

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Gold Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Mobile Applications/Sites / Services

11043N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Interactive Bronze Pencil

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Augmented Reality

11046N

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Interactive Silver Pencil

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Craft / Typography

11087N

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Interactive Silver Pencil

Jung von Matt / Limmat / Zurich

Caritas

One Minute of Silence

Integrated Branding / Integrated Branding Campaign - Online

11082N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

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