The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Audi A8L 3D Experience Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Audi India Category: Craft / Animation / Motion Graphics
Dare Graduates Agency: Dare / London Client: Dare Category: Craft / Animation / Motion Graphics
Attraction Agency: DDB, Paris / Paris Client: INPES Category: Craft / Animation / Motion Graphics
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Animation / Motion Graphics
Film Room Agency: R/GA / New York Client: Nike Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010 Agency: Soleil Noir / paris Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM Agency: webguerillas GmbH / München Client: MINI International Category: Craft / Animation / Motion Graphics
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
Facebook Places Hijack Agency: Jung von Matt AG / Stuttgart Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App Agency: Ogilvy Beijing / Beijing Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide Agency: Wieden + Kennedy Shanghai / Shanghai Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
Ringtonicos Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words Agency: RC Comunicacao / Belo Horizonte Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
The Xide Mood Agency: Akestam Holst / 10387 Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry Agency: Dare / London Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals Agency: glue Isobar / London Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad Agency: herraiz soto & co / barcelona Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application Agency: Sid Lee / Montreal Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text Agency: Ogilvy & Mather / London Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race Agency: Razorfish / Seattle Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single

2011 Interactive Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Audi India

Audi A8L 3D Experience

Craft / Animation / Motion Graphics

11327N

2011 Interactive Merit Award

Dare / London

Dare

Dare Graduates

Craft / Animation / Motion Graphics

11328N

2011 Interactive Merit Award

DDB, Paris / Paris

INPES

Attraction

Craft / Animation / Motion Graphics

11329N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Craft / Animation / Motion Graphics

11330N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Craft / Animation / Motion Graphics

11331N

2011 Interactive Merit Award

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Animation / Motion Graphics

11332N

2011 Interactive Merit Award

R/GA / New York

Nike

Film Room

Craft / Animation / Motion Graphics

11333N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Toyota Autobiography Animated Shorts: The Road Trip

Craft / Animation / Motion Graphics

11334N

2011 Interactive Merit Award

Soleil Noir / paris

Nespresso

Variations 2010

Craft / Animation / Motion Graphics

11335N

2011 Interactive Merit Award

webguerillas GmbH / München

MINI International

MINIMALISM

Craft / Animation / Motion Graphics

11336N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Online Films And Video / Events or Live Webcasts - Campaign

11248N

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Interactive Merit Award

Jung von Matt AG / Stuttgart

Jung von Matt/Neckar

Facebook Places Hijack

Mobile Applications/Sites / Self-Promotion

11164N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Leagas Delaney Hamburg GmbH

Leagas Delaney copytest app

Mobile Applications/Sites / Self-Promotion

11165N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Ogilvy

"Fill The Sky" Fireworks iPhone App

Mobile Applications/Sites / Self-Promotion

11166N

2011 Interactive Merit Award

Wieden + Kennedy Shanghai / Shanghai

Wieden + Kennedy Shanghai

W+K Shanghai Guide

Mobile Applications/Sites / Self-Promotion

11167N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Casa do Zezinho

Ringtonicos

Websites & Microsites / Public Service/ Non-Profit

11122N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR e.V.

DRIVE THE MOBILOMBO - Deliver hope to Africa

Websites & Microsites / Public Service/ Non-Profit

11123N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Websites & Microsites / Public Service/ Non-Profit

11124N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Websites & Microsites / Public Service/ Non-Profit

11125N

2011 Interactive Merit Award

RC Comunicacao / Belo Horizonte

Mario Penna Institute

Donate Words

Websites & Microsites / Public Service/ Non-Profit

11126N

2011 Interactive Merit Award

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Websites & Microsites / Public Service/ Non-Profit

11127N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Interactive Merit Award

Akestam Holst / 10387

Carlsberg

The Xide Mood

Mobile Applications/Sites / Consumer Goods

11157N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Mobile Applications/Sites / Consumer Goods

11158N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Mobile Applications/Sites / Consumer Goods

11159N

2011 Interactive Merit Award

glue Isobar / London

Google

Translate for Animals

Mobile Applications/Sites / Consumer Goods

11160N

2011 Interactive Merit Award

herraiz soto & co / barcelona

Camper

Have a Camper Day iPad

Mobile Applications/Sites / Consumer Goods

11161N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals - Death Star Superlaser Application

Mobile Applications/Sites / Consumer Goods

11162N

2011 Interactive Merit Award

Ogilvy & Mather / London

Conde Nast

Safe Text

Mobile Applications/Sites / Consumer Goods

11163N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

2011 Interactive Merit Award

Razorfish / Seattle

Mercedes-Benz

MB Tweet Race

Interactive Advertising / Banners - Dynamic - Single

11187N

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