The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Websites & Microsites / Services
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Long Form - Single
Ride
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Chrome Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo
Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Audi A8L 3D Experience
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Audi India Category: Craft / Animation / Motion Graphics
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010
Agency: Soleil Noir / paris
Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM
Agency: webguerillas GmbH / München
Client: MINI International Category: Craft / Animation / Motion Graphics
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Annual ID:
11121N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Annual ID:
11135N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Annual ID:
11136N
Award:
2011 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Annual ID:
11137N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Annual ID:
11138N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Annual ID:
11139N
Award:
2011 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Annual ID:
11140N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Annual ID:
11141N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Annual ID:
11142N
Award:
2011 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Annual ID:
11143N
Award:
2011 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11186N
Award:
2011 Interactive Merit Award
Agency:
Razorfish / Seattle
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11187N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11188N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Online Films And Video / Long Form - Single
Annual ID:
11266N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Annual ID:
11267N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
The Herding Cats Experiment
Category:
Online Films And Video / Long Form - Single
Annual ID:
11268N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Annual ID:
11269N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Annual ID:
11270N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Annual ID:
11271N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2
Category:
Online Films And Video / Long Form - Single
Annual ID:
11272N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 3
Category:
Online Films And Video / Long Form - Single
Annual ID:
11273N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Online Films And Video / Short Form - Single
Annual ID:
11249N
Award:
2011 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
LATE NIGHT
Category:
Online Films And Video / Short Form - Single
Annual ID:
11250N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Deliver Hope
Category:
Online Films And Video / Short Form - Single
Annual ID:
11251N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Online Films And Video / Short Form - Single
Annual ID:
11252N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Online Films And Video / Short Form - Single
Annual ID:
11253N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
"Cleans Your Balls" Response Film
Category:
Online Films And Video / Short Form - Single
Annual ID:
11254N
Award:
2011 Interactive Merit Award
Agency:
DDB Japan Inc. / Tokyo
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Annual ID:
11255N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Scholarship the Rainbow
Category:
Online Films And Video / Short Form - Single
Annual ID:
11256N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Online Films And Video / Short Form - Single
Annual ID:
11257N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
Kitchens
Category:
Online Films And Video / Short Form - Single
Annual ID:
11258N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11259N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Prius Plural Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11260N
Award:
2011 Interactive Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Audi India
Title:
Audi A8L 3D Experience
Category:
Craft / Animation / Motion Graphics
Annual ID:
11327N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare Graduates
Category:
Craft / Animation / Motion Graphics
Annual ID:
11328N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Attraction
Category:
Craft / Animation / Motion Graphics
Annual ID:
11329N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Craft / Animation / Motion Graphics
Annual ID:
11330N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Craft / Animation / Motion Graphics
Annual ID:
11331N
Award:
2011 Interactive Merit Award
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Animation / Motion Graphics
Annual ID:
11332N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Film Room
Category:
Craft / Animation / Motion Graphics
Annual ID:
11333N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Toyota Autobiography Animated Shorts: The Road Trip
Category:
Craft / Animation / Motion Graphics
Annual ID:
11334N
Award:
2011 Interactive Merit Award
Agency:
Soleil Noir / paris
Client:
Nespresso
Title:
Variations 2010
Category:
Craft / Animation / Motion Graphics
Annual ID:
11335N
Award:
2011 Interactive Merit Award
Agency:
webguerillas GmbH / München
Client:
MINI International
Title:
MINIMALISM
Category:
Craft / Animation / Motion Graphics
Annual ID:
11336N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
