The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Audi A8L 3D Experience
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Audi India Category: Craft / Animation / Motion Graphics
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010
Agency: Soleil Noir / paris
Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM
Agency: webguerillas GmbH / München
Client: MINI International Category: Craft / Animation / Motion Graphics
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk
Agency: Blast Radius / Vancouver
Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Websites & Microsites / Consumer Goods
Shot by Fans
Agency: JWT London / London
Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV
Agency: Odopod / San Francisco
Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita
Agency: Ogilvy France / Paris
Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Y-3 Spring/Summer Website
Agency: Sid Lee / Montreal
Client: adidas Category: Websites & Microsites / Consumer Goods
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle
Agency: M&C Saatchi / Santa Monica
Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree
Agency: McCann Worldgroup / Bangkok
Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner
Agency: Special / Auckland
Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm
Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website
Agency: Grip Limited / Toronto
Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League
Agency: Host / Surry Hills
Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek
Agency: Pereira & O'Dell / San Francisco
Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Annual ID:
11119N
Award:
2011 Interactive Merit Award
Agency:
PLAN.NET / Serviceplan / Muenchen
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Annual ID:
11120N
Award:
2011 Interactive Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Audi India
Title:
Audi A8L 3D Experience
Category:
Craft / Animation / Motion Graphics
Annual ID:
11327N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare Graduates
Category:
Craft / Animation / Motion Graphics
Annual ID:
11328N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Attraction
Category:
Craft / Animation / Motion Graphics
Annual ID:
11329N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Craft / Animation / Motion Graphics
Annual ID:
11330N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Craft / Animation / Motion Graphics
Annual ID:
11331N
Award:
2011 Interactive Merit Award
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Animation / Motion Graphics
Annual ID:
11332N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Film Room
Category:
Craft / Animation / Motion Graphics
Annual ID:
11333N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Toyota Autobiography Animated Shorts: The Road Trip
Category:
Craft / Animation / Motion Graphics
Annual ID:
11334N
Award:
2011 Interactive Merit Award
Agency:
Soleil Noir / paris
Client:
Nespresso
Title:
Variations 2010
Category:
Craft / Animation / Motion Graphics
Annual ID:
11335N
Award:
2011 Interactive Merit Award
Agency:
webguerillas GmbH / München
Client:
MINI International
Title:
MINIMALISM
Category:
Craft / Animation / Motion Graphics
Annual ID:
11336N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
11248N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Craft / Sound Design
Annual ID:
11337N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Annual ID:
11338N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Annual ID:
11339N
Award:
2011 Interactive Merit Award
Agency:
Squeak E. Clean Productions / Los Angeles
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Annual ID:
11340N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Craft / Sound Design
Annual ID:
11341N
Award:
2011 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Craftsman Music Experiment
Category:
Craft / Sound Design
Annual ID:
11342N
Award:
2011 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11099N
Award:
2011 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike Jordan Brand
Title:
Ball Talk
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11100N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11101N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11102N
Award:
2011 Interactive Merit Award
Agency:
JWT London / London
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11103N
Award:
2011 Interactive Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Armani Jeans
Title:
"The Room"
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11104N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11105N
Award:
2011 Interactive Merit Award
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11106N
Award:
2011 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Sony Electronics
Title:
Sony Internet TV with Google TV
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11107N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11108N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11109N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
Y-3 Spring/Summer Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11110N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
National Advertising Awards
Title:
You Have To Be In Advertising To Enter
Category:
Online Films And Video / Self-Promotion - Campaign
Annual ID:
11279N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
Award:
2011 Interactive Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11182N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
LG
Title:
One Email One Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11183N
Award:
2011 Interactive Merit Award
Agency:
Special / Auckland
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11184N
Award:
2011 Interactive Merit Award
Agency:
Albion / london
Client:
Albion
Title:
Slapometer
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11128N
Award:
2011 Interactive Merit Award
Agency:
Berghs School of Communication / Stockholm
Client:
Berghs School of Communication
Title:
Don\'t tell Ashton
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11129N
Award:
2011 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
N/A
Title:
Grip Limited Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11130N
Award:
2011 Interactive Merit Award
Agency:
Host / Surry Hills
Client:
Host
Title:
Fantasy Cheaters League
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11131N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
AlephTweets
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11132N
Award:
2011 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Pereira & O'Dell
Title:
Naknek
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11133N
