The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Perry draws a hamburger Agency: Dare / London Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR Agency: BUZZMAN / paris Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour Agency: Ogilvy France / Paris Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag Agency: POKE / London Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius Agency: Profero / London Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE. Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain Agency: Young & Rubicam / New York Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
Happiness By The Metre Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Nike Football+ Agency: AKQA / London Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project Agency: HUGE / Brooklyn Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert. Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Nike Football+ Team Edition for iPad Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed Agency: BBDO / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Jay-Z Hits Collection Volume One Agency: AgencyNet / Fort Lauderdale Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer Agency: e-dologic Publicis Israel / Ramat- Gan Client: Prigat Category: Websites & Microsites / Social Networks/ Community

2011 Interactive Merit Award

Dare / London

Dare

Perry draws a hamburger

Online Films And Video / Video Remixes/Mashups - Single

11280N

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Interactive Advertising / Other Interactive Media - Single

11219N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

K-Swiss Workout Wingman Facebook Application

Interactive Advertising / Other Interactive Media - Single

11220N

2011 Interactive Merit Award

AKQA / San Francisco

Xbox

Remember Reach

Interactive Advertising / Other Interactive Media - Single

11221N

2011 Interactive Merit Award

BUZZMAN / paris

BIC / TIPP-EX

A HUNTER SHOOTS A BEAR

Interactive Advertising / Other Interactive Media - Single

11222N

2011 Interactive Merit Award

Dare / London

EA Games

APB The Human Avatar

Interactive Advertising / Other Interactive Media - Single

11223N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Svenska McDonald's AB

Catch the Goodies

Interactive Advertising / Other Interactive Media - Single

11224N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Interactive Advertising / Other Interactive Media - Single

11225N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Interactive Advertising / Other Interactive Media - Single

11226N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Interactive Advertising / Other Interactive Media - Single

11227N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Burger King

You got a say on pricing

Interactive Advertising / Other Interactive Media - Single

11228N

2011 Interactive Merit Award

Ogilvy France / Paris

Autoliberté/Europcar

Crush Hour

Interactive Advertising / Other Interactive Media - Single

11229N

2011 Interactive Merit Award

POKE / London

Orange

Glastotag

Interactive Advertising / Other Interactive Media - Single

11230N

2011 Interactive Merit Award

Profero / London

3M/Post-It Note

Shopping Genius

Interactive Advertising / Other Interactive Media - Single

11231N

2011 Interactive Merit Award

R/GA / New York

Innovative Thunder

Pay With A Tweet

Interactive Advertising / Other Interactive Media - Single

11232N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Other Interactive Media - Single

11233N

2011 Interactive Merit Award

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

MARCUS TULIO TANAKA. WRITE THE FUTURE.

Interactive Advertising / Other Interactive Media - Single

11234N

2011 Interactive Merit Award

Young & Rubicam / New York

Xerox

Business of Your Brain

Interactive Advertising / Other Interactive Media - Single

11235N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Online Films And Video / Public Service/ Non-Profit - Single

11275N

2011 Interactive Merit Award

Akestam Holst / 10387

The Swedish Post

Happiness By The Metre

Websites & Microsites / E-Commerce

11121N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+

Integrated Branding / Integrated Branding Campaign - Online

11306N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award – The Speed Camera Lottery

Integrated Branding / Integrated Branding Campaign - Online

11307N

2011 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo Eclipse

Integrated Branding / Integrated Branding Campaign - Online

11308N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Integrated Branding / Integrated Branding Campaign - Online

11309N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project

Integrated Branding / Integrated Branding Campaign - Online

11310N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Integrated Branding / Integrated Branding Campaign - Online

11311N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Websites & Microsites / Durable Goods

11118N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Websites & Microsites / Durable Goods

11119N

2011 Interactive Merit Award

PLAN.NET / Serviceplan / Muenchen

BMW Motorrad International

A Christmas Concert.

Websites & Microsites / Durable Goods

11120N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+ Team Edition for iPad

Mobile Applications/Sites / Social Networks/ Community

11168N

2011 Interactive Merit Award

BBDO / New York

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

11169N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Mobile Applications/Sites / Social Networks/ Community

11170N

2011 Interactive Merit Award

CP+B / Gothenburg

Scandinavian Airlines (SAS)

Up For Grabs

Mobile Applications/Sites / Social Networks/ Community

11171N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Mobile Applications/Sites / Social Networks/ Community

11172N

2011 Interactive Merit Award

Droga5 / New York

Puma

Life Scoreboard

Mobile Applications/Sites / Social Networks/ Community

11173N

2011 Interactive Merit Award

Factory Design Labs / Denver

The North Face

TNF Trails iPhone App

Mobile Applications/Sites / Social Networks/ Community

11174N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

See Jack Run

Mobile Applications/Sites / Social Networks/ Community

11175N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Interactive Merit Award

AgencyNet / Fort Lauderdale

Def Jam

Jay-Z Hits Collection Volume One

Websites & Microsites / Social Networks/ Community

11144N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Twitter Zoom

Websites & Microsites / Social Networks/ Community

11145N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Websites & Microsites / Social Networks/ Community

11146N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY COUNTER

Websites & Microsites / Social Networks/ Community

11147N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Websites & Microsites / Social Networks/ Community

11148N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Prigat

Prigat's smiles juicer

Websites & Microsites / Social Networks/ Community

11149N

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