The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language
Agency: Camp David Film / Stockholm
Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com
Agency: VML / Kansas City
Client: Gatorade Category: Websites & Microsites / Corporate Website
Ringtonicos
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words
Agency: RC Comunicacao / Belo Horizonte
Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Long Form - Single
Ride
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Craft / Sound Design
Annual ID:
11337N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Annual ID:
11338N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Annual ID:
11339N
Award:
2011 Interactive Merit Award
Agency:
Squeak E. Clean Productions / Los Angeles
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Annual ID:
11340N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Craft / Sound Design
Annual ID:
11341N
Award:
2011 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Craftsman Music Experiment
Category:
Craft / Sound Design
Annual ID:
11342N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11261N
Award:
2011 Interactive Merit Award
Agency:
Camp David Film / Stockholm
Client:
EF International Language Centers
Title:
Live the language
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11262N
Award:
2011 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
2011 Mediocrity Video's
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11263N
Award:
2011 Interactive Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interviews
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11264N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Spring / Summer 2010 campaign
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11265N
Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N
Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N
Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Annual ID:
11111N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Annual ID:
11112N
Award:
2011 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Annual ID:
11113N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Annual ID:
11114N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Annual ID:
11115N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Annual ID:
11116N
Award:
2011 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
11117N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Ringtonicos
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11122N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11123N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11124N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11125N
Award:
2011 Interactive Merit Award
Agency:
RC Comunicacao / Belo Horizonte
Client:
Mario Penna Institute
Title:
Donate Words
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11126N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11127N
Award:
2011 Interactive Merit Award
Agency:
BREAKFAST / New York
Client:
Self Promotion
Title:
The B•Line
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11240N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett Worldwide
Title:
David On Demand
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11241N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Online Films And Video / Long Form - Single
Annual ID:
11266N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Annual ID:
11267N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
The Herding Cats Experiment
Category:
Online Films And Video / Long Form - Single
Annual ID:
11268N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Annual ID:
11269N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Annual ID:
11270N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Annual ID:
11271N
