The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington
Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement
Agency: TBWA\Vancouver / Vancouver
Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Long Form - Single
Ride
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
Perry draws a hamburger
Agency: Dare / London
Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
ROCK AND CODES
Agency: DDB Brasil / Sao Paulo
Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App
Agency: The White Agency / Sydney
Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Augmented Reality
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk
Agency: Blast Radius / Vancouver
Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Websites & Microsites / Consumer Goods
Shot by Fans
Agency: JWT London / London
Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV
Agency: Odopod / San Francisco
Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita
Agency: Ogilvy France / Paris
Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Y-3 Spring/Summer Website
Agency: Sid Lee / Montreal
Client: adidas Category: Websites & Microsites / Consumer Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
The Xide Mood
Agency: Akestam Holst / 10387
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry
Agency: Dare / London
Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals
Agency: glue Isobar / London
Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad
Agency: herraiz soto & co / barcelona
Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application
Agency: Sid Lee / Montreal
Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW
Title:
BMW Launch Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
11185N
Award:
2011 Interactive Merit Award
Agency:
Aim Proximity Limited / Wellington
Client:
NZTA
Title:
Crash Test Eggs
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11276N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
CNIB
Title:
Tamara/Robert/Ryan & Clement
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11277N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Make The Cup
Category:
Craft / Typography
Annual ID:
11326N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Online Films And Video / Long Form - Single
Annual ID:
11266N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Annual ID:
11267N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
The Herding Cats Experiment
Category:
Online Films And Video / Long Form - Single
Annual ID:
11268N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Annual ID:
11269N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Annual ID:
11270N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Annual ID:
11271N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2
Category:
Online Films And Video / Long Form - Single
Annual ID:
11272N
Award:
2011 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 3
Category:
Online Films And Video / Long Form - Single
Annual ID:
11273N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11280N
Award:
2011 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11176N
Award:
2011 Interactive Merit Award
Agency:
The White Agency / Sydney
Client:
Commonwealth Bank of Australia
Title:
Property Guide App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11177N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11178N
Award:
2011 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11099N
Award:
2011 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike Jordan Brand
Title:
Ball Talk
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11100N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11101N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11102N
Award:
2011 Interactive Merit Award
Agency:
JWT London / London
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11103N
Award:
2011 Interactive Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Armani Jeans
Title:
"The Room"
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11104N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11105N
Award:
2011 Interactive Merit Award
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11106N
Award:
2011 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Sony Electronics
Title:
Sony Internet TV with Google TV
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11107N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11108N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11109N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
Y-3 Spring/Summer Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11110N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Craft / Sound Design
Annual ID:
11337N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Annual ID:
11338N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Annual ID:
11339N
Award:
2011 Interactive Merit Award
Agency:
Squeak E. Clean Productions / Los Angeles
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Annual ID:
11340N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Craft / Sound Design
Annual ID:
11341N
Award:
2011 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Craftsman Music Experiment
Category:
Craft / Sound Design
Annual ID:
11342N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Carlsberg
Title:
The Xide Mood
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11157N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Penguin Books
Title:
myFry
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11158N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11159N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Google
Title:
Translate for Animals
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11160N
Award:
2011 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Camper
Title:
Have a Camper Day iPad
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11161N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals - Death Star Superlaser Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11162N
