The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Make The Cup Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Craft / Typography
Engine-driven free kicker "Castrol Ichi-GO" Agency: Ogilvy & Mather Japan / Tokyo Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back Agency: RPA / Santa Moinca Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
Nike Football+ Agency: AKQA / London Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project Agency: HUGE / Brooklyn Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Slapometer Agency: Albion / london Client: Albion Category: Websites & Microsites / Self-Promotion
Don\'t tell Ashton Agency: Berghs School of Communication / Stockholm Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website Agency: Grip Limited / Toronto Client: N/A Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League Agency: Host / Surry Hills Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets Agency: LDC / São Paulo Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek Agency: Pereira & O'Dell / San Francisco Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Fare Finder Agency: TAXI / New York Client: TAXI Category: Websites & Microsites / Self-Promotion
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Craft / Sound Design
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive? Agency: Red Urban / Toronto Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular Agency: Squeak E. Clean Productions / Los Angeles Client: Target Category: Craft / Sound Design
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment Agency: Y&R Chicago / Chicago Client: Craftsman Category: Craft / Sound Design
ROCK AND CODES Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App Agency: The White Agency / Sydney Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Augmented Reality
Audi A8L 3D Experience Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Audi India Category: Craft / Animation / Motion Graphics
Dare Graduates Agency: Dare / London Client: Dare Category: Craft / Animation / Motion Graphics
Attraction Agency: DDB, Paris / Paris Client: INPES Category: Craft / Animation / Motion Graphics
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Animation / Motion Graphics
Film Room Agency: R/GA / New York Client: Nike Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010 Agency: Soleil Noir / paris Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM Agency: webguerillas GmbH / München Client: MINI International Category: Craft / Animation / Motion Graphics
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park Agency: Agency magma / New york Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron Agency: BBH / New York Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast Agency: BBH / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument Agency: CP+B / Gothenburg Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360

2011 Interactive Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Make The Cup

Craft / Typography

11326N

2011 Interactive Merit Award

Ogilvy & Mather Japan / Tokyo

BP Castrol K.K.

Engine-driven free kicker "Castrol Ichi-GO"

Interactive Advertising / Environmental / Experiential - Campaign

11216N

2011 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Company

Honda Loves You Back

Interactive Advertising / Environmental / Experiential - Campaign

11217N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+

Integrated Branding / Integrated Branding Campaign - Online

11306N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award – The Speed Camera Lottery

Integrated Branding / Integrated Branding Campaign - Online

11307N

2011 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo Eclipse

Integrated Branding / Integrated Branding Campaign - Online

11308N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Integrated Branding / Integrated Branding Campaign - Online

11309N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project

Integrated Branding / Integrated Branding Campaign - Online

11310N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Integrated Branding / Integrated Branding Campaign - Online

11311N

2011 Interactive Merit Award

Albion / london

Albion

Slapometer

Websites & Microsites / Self-Promotion

11128N

2011 Interactive Merit Award

Berghs School of Communication / Stockholm

Berghs School of Communication

Don\'t tell Ashton

Websites & Microsites / Self-Promotion

11129N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Websites & Microsites / Self-Promotion

11130N

2011 Interactive Merit Award

Host / Surry Hills

Host

Fantasy Cheaters League

Websites & Microsites / Self-Promotion

11131N

2011 Interactive Merit Award

LDC / São Paulo

Paulo Coelho

AlephTweets

Websites & Microsites / Self-Promotion

11132N

2011 Interactive Merit Award

Pereira & O'Dell / San Francisco

Pereira & O'Dell

Naknek

Websites & Microsites / Self-Promotion

11133N

2011 Interactive Merit Award

TAXI / New York

TAXI

Fare Finder

Websites & Microsites / Self-Promotion

11134N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Craft / Sound Design

11337N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Craft / Sound Design

11338N

2011 Interactive Merit Award

Red Urban / Toronto

Volkswagen

Anyone for a Sunday Drive?

Craft / Sound Design

11339N

2011 Interactive Merit Award

Squeak E. Clean Productions / Los Angeles

Target

Kaleidoscopic Fashion Spectacular

Craft / Sound Design

11340N

2011 Interactive Merit Award

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Craft / Sound Design

11341N

2011 Interactive Merit Award

Y&R Chicago / Chicago

Craftsman

Craftsman Music Experiment

Craft / Sound Design

11342N

2011 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

ROCK AND CODES

Interactive Advertising / Augmented Reality

11176N

2011 Interactive Merit Award

The White Agency / Sydney

Commonwealth Bank of Australia

Property Guide App

Interactive Advertising / Augmented Reality

11177N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future. Facebook App

Interactive Advertising / Augmented Reality

11178N

2011 Interactive Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Audi India

Audi A8L 3D Experience

Craft / Animation / Motion Graphics

11327N

2011 Interactive Merit Award

Dare / London

Dare

Dare Graduates

Craft / Animation / Motion Graphics

11328N

2011 Interactive Merit Award

DDB, Paris / Paris

INPES

Attraction

Craft / Animation / Motion Graphics

11329N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Craft / Animation / Motion Graphics

11330N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Craft / Animation / Motion Graphics

11331N

2011 Interactive Merit Award

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Animation / Motion Graphics

11332N

2011 Interactive Merit Award

R/GA / New York

Nike

Film Room

Craft / Animation / Motion Graphics

11333N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Toyota Autobiography Animated Shorts: The Road Trip

Craft / Animation / Motion Graphics

11334N

2011 Interactive Merit Award

Soleil Noir / paris

Nespresso

Variations 2010

Craft / Animation / Motion Graphics

11335N

2011 Interactive Merit Award

webguerillas GmbH / München

MINI International

MINIMALISM

Craft / Animation / Motion Graphics

11336N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Integrated Branding / Integrated Branding Campaign - 360

11281N

2011 Interactive Merit Award

Agency magma / New york

New York Central Park - Parks & Recreation

The World Park

Integrated Branding / Integrated Branding Campaign - 360

11282N

2011 Interactive Merit Award

BBH / New York

NYC & Co.

C'mon LeBron

Integrated Branding / Integrated Branding Campaign - 360

11283N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign - 360

11284N

2011 Interactive Merit Award

CP+B / Gothenburg

Philips

Male Monument

Integrated Branding / Integrated Branding Campaign - 360

11285N

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