The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing
Agency: Mill Stirling / Singapore
Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record
Agency: Profero / London
Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com
Agency: Marcel / Publicis Conseil / Paris
Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room
Agency: R/GA / New York
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo
Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back
Agency: RPA / Santa Moinca
Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm
Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website
Agency: Grip Limited / Toronto
Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League
Agency: Host / Surry Hills
Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek
Agency: Pereira & O'Dell / San Francisco
Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services