The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Nike Football+ Agency: AKQA / London Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project Agency: HUGE / Brooklyn Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Engine-driven free kicker "Castrol Ichi-GO" Agency: Ogilvy & Mather Japan / Tokyo Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back Agency: RPA / Santa Moinca Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
Audi A8L 3D Experience Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Audi India Category: Craft / Animation / Motion Graphics
Dare Graduates Agency: Dare / London Client: Dare Category: Craft / Animation / Motion Graphics
Attraction Agency: DDB, Paris / Paris Client: INPES Category: Craft / Animation / Motion Graphics
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Animation / Motion Graphics
Film Room Agency: R/GA / New York Client: Nike Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010 Agency: Soleil Noir / paris Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM Agency: webguerillas GmbH / München Client: MINI International Category: Craft / Animation / Motion Graphics
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
Nike Football+ Team Edition for iPad Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
The B•Line Agency: BREAKFAST / New York Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
Crash Test Eggs Agency: Aim Proximity Limited / Wellington Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement Agency: TBWA\Vancouver / Vancouver Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Websites & Microsites / Services
The BIC Prank Agency: Jung von Matt AG / Hamburg Client: BIC Category: Websites & Microsites / Services
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Services
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers Agency: RPA / Santa Moinca Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Websites & Microsites / Services
You Have To Be In Advertising To Enter Agency: Cossette / Toronto Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
Slapometer Agency: Albion / london Client: Albion Category: Websites & Microsites / Self-Promotion
Don\'t tell Ashton Agency: Berghs School of Communication / Stockholm Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website Agency: Grip Limited / Toronto Client: N/A Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League Agency: Host / Surry Hills Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets Agency: LDC / São Paulo Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek Agency: Pereira & O'Dell / San Francisco Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Fare Finder Agency: TAXI / New York Client: TAXI Category: Websites & Microsites / Self-Promotion
Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+

Integrated Branding / Integrated Branding Campaign - Online

11306N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award – The Speed Camera Lottery

Integrated Branding / Integrated Branding Campaign - Online

11307N

2011 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo Eclipse

Integrated Branding / Integrated Branding Campaign - Online

11308N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Integrated Branding / Integrated Branding Campaign - Online

11309N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project

Integrated Branding / Integrated Branding Campaign - Online

11310N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Integrated Branding / Integrated Branding Campaign - Online

11311N

2011 Interactive Merit Award

Ogilvy & Mather Japan / Tokyo

BP Castrol K.K.

Engine-driven free kicker "Castrol Ichi-GO"

Interactive Advertising / Environmental / Experiential - Campaign

11216N

2011 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Company

Honda Loves You Back

Interactive Advertising / Environmental / Experiential - Campaign

11217N

2011 Interactive Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Audi India

Audi A8L 3D Experience

Craft / Animation / Motion Graphics

11327N

2011 Interactive Merit Award

Dare / London

Dare

Dare Graduates

Craft / Animation / Motion Graphics

11328N

2011 Interactive Merit Award

DDB, Paris / Paris

INPES

Attraction

Craft / Animation / Motion Graphics

11329N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Craft / Animation / Motion Graphics

11330N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Craft / Animation / Motion Graphics

11331N

2011 Interactive Merit Award

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Animation / Motion Graphics

11332N

2011 Interactive Merit Award

R/GA / New York

Nike

Film Room

Craft / Animation / Motion Graphics

11333N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Toyota Autobiography Animated Shorts: The Road Trip

Craft / Animation / Motion Graphics

11334N

2011 Interactive Merit Award

Soleil Noir / paris

Nespresso

Variations 2010

Craft / Animation / Motion Graphics

11335N

2011 Interactive Merit Award

webguerillas GmbH / München

MINI International

MINIMALISM

Craft / Animation / Motion Graphics

11336N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Online Films And Video / Public Service/ Non-Profit - Single

11275N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+ Team Edition for iPad

Mobile Applications/Sites / Social Networks/ Community

11168N

2011 Interactive Merit Award

BBDO New York / New York

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

11169N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Mobile Applications/Sites / Social Networks/ Community

11170N

2011 Interactive Merit Award

CP+B / Gothenburg

Scandinavian Airlines (SAS)

Up For Grabs

Mobile Applications/Sites / Social Networks/ Community

11171N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Mobile Applications/Sites / Social Networks/ Community

11172N

2011 Interactive Merit Award

Droga5 / New York

Puma

Life Scoreboard

Mobile Applications/Sites / Social Networks/ Community

11173N

2011 Interactive Merit Award

Factory Design Labs / Denver

The North Face

TNF Trails iPhone App

Mobile Applications/Sites / Social Networks/ Community

11174N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

See Jack Run

Mobile Applications/Sites / Social Networks/ Community

11175N

2011 Interactive Merit Award

BREAKFAST / New York

Self Promotion

The B•Line

Interactive Advertising / Self-Promotion - Single

11240N

2011 Interactive Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett Worldwide

David On Demand

Interactive Advertising / Self-Promotion - Single

11241N

2011 Interactive Merit Award

Aim Proximity Limited / Wellington

NZTA

Crash Test Eggs

Online Films And Video / Public Service/ Non-Profit - Campaign

11276N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

CNIB

Tamara/Robert/Ryan & Clement

Online Films And Video / Public Service/ Non-Profit - Campaign

11277N

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Websites & Microsites / Services

11135N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Television

Dear Steve Jobs

Websites & Microsites / Services

11136N

2011 Interactive Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Websites & Microsites / Services

11137N

2011 Interactive Merit Award

Jung von Matt AG / Hamburg

BIC

The BIC Prank

Websites & Microsites / Services

11138N

2011 Interactive Merit Award

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Services

11139N

2011 Interactive Merit Award

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Services

11140N

2011 Interactive Merit Award

RPA / Santa Moinca

Farmers Insurance

University of Farmers

Websites & Microsites / Services

11141N

2011 Interactive Merit Award

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Services

11142N

2011 Interactive Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Websites & Microsites / Services

11143N

2011 Interactive Merit Award

Cossette / Toronto

National Advertising Awards

You Have To Be In Advertising To Enter

Online Films And Video / Self-Promotion - Campaign

11279N

2011 Interactive Merit Award

Albion / london

Albion

Slapometer

Websites & Microsites / Self-Promotion

11128N

2011 Interactive Merit Award

Berghs School of Communication / Stockholm

Berghs School of Communication

Don\'t tell Ashton

Websites & Microsites / Self-Promotion

11129N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Websites & Microsites / Self-Promotion

11130N

2011 Interactive Merit Award

Host / Surry Hills

Host

Fantasy Cheaters League

Websites & Microsites / Self-Promotion

11131N

2011 Interactive Merit Award

LDC / São Paulo

Paulo Coelho

AlephTweets

Websites & Microsites / Self-Promotion

11132N

2011 Interactive Merit Award

Pereira & O'Dell / San Francisco

Pereira & O'Dell

Naknek

Websites & Microsites / Self-Promotion

11133N

2011 Interactive Merit Award

TAXI / New York

TAXI

Fare Finder

Websites & Microsites / Self-Promotion

11134N

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

Follow Us