The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Football+ Team Edition for iPad Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR Agency: BUZZMAN / paris Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour Agency: Ogilvy France / Paris Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag Agency: POKE / London Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius Agency: Profero / London Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE. Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain Agency: Young & Rubicam / New York Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Super Sexy CPR Agency: Red Urban / Toronto Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular Agency: OLSON / Minneapolis Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
You Have To Be In Advertising To Enter Agency: Cossette / Toronto Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
ROCK AND CODES Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App Agency: The White Agency / Sydney Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+ Team Edition for iPad

Mobile Applications/Sites / Social Networks/ Community

11168N

2011 Interactive Merit Award

BBDO New York / New York

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

11169N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Mobile Applications/Sites / Social Networks/ Community

11170N

2011 Interactive Merit Award

CP+B / Gothenburg

Scandinavian Airlines (SAS)

Up For Grabs

Mobile Applications/Sites / Social Networks/ Community

11171N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Mobile Applications/Sites / Social Networks/ Community

11172N

2011 Interactive Merit Award

Droga5 / New York

Puma

Life Scoreboard

Mobile Applications/Sites / Social Networks/ Community

11173N

2011 Interactive Merit Award

Factory Design Labs / Denver

The North Face

TNF Trails iPhone App

Mobile Applications/Sites / Social Networks/ Community

11174N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

See Jack Run

Mobile Applications/Sites / Social Networks/ Community

11175N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Interactive Advertising / Other Interactive Media - Single

11219N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

K-Swiss Workout Wingman Facebook Application

Interactive Advertising / Other Interactive Media - Single

11220N

2011 Interactive Merit Award

AKQA / San Francisco

Xbox

Remember Reach

Interactive Advertising / Other Interactive Media - Single

11221N

2011 Interactive Merit Award

BUZZMAN / paris

BIC / TIPP-EX

A HUNTER SHOOTS A BEAR

Interactive Advertising / Other Interactive Media - Single

11222N

2011 Interactive Merit Award

Dare / London

EA Games

APB The Human Avatar

Interactive Advertising / Other Interactive Media - Single

11223N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Svenska McDonald's AB

Catch the Goodies

Interactive Advertising / Other Interactive Media - Single

11224N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Interactive Advertising / Other Interactive Media - Single

11225N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Interactive Advertising / Other Interactive Media - Single

11226N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Interactive Advertising / Other Interactive Media - Single

11227N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Burger King

You got a say on pricing

Interactive Advertising / Other Interactive Media - Single

11228N

2011 Interactive Merit Award

Ogilvy France / Paris

Autoliberté/Europcar

Crush Hour

Interactive Advertising / Other Interactive Media - Single

11229N

2011 Interactive Merit Award

POKE / London

Orange

Glastotag

Interactive Advertising / Other Interactive Media - Single

11230N

2011 Interactive Merit Award

Profero / London

3M/Post-It Note

Shopping Genius

Interactive Advertising / Other Interactive Media - Single

11231N

2011 Interactive Merit Award

R/GA / New York

Innovative Thunder

Pay With A Tweet

Interactive Advertising / Other Interactive Media - Single

11232N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Other Interactive Media - Single

11233N

2011 Interactive Merit Award

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

MARCUS TULIO TANAKA. WRITE THE FUTURE.

Interactive Advertising / Other Interactive Media - Single

11234N

2011 Interactive Merit Award

Young & Rubicam / New York

Xerox

Business of Your Brain

Interactive Advertising / Other Interactive Media - Single

11235N

2011 Interactive Merit Award

Red Urban / Toronto

Fortnight Lingerie

Super Sexy CPR

Online Films And Video / Self-Promotion - Single

11278N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Online Films And Video / Event or Live Webcast - Single

11242N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Online Films And Video / Event or Live Webcast - Single

11243N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Online Films And Video / Event or Live Webcast - Single

11244N

2011 Interactive Merit Award

Ogilvy Shanghai / Shanghai

VF Asia Ltd

China's First user-Directed Fashion Shoot

Online Films And Video / Event or Live Webcast - Single

11245N

2011 Interactive Merit Award

OLSON / Minneapolis

Target

Target Kaleidoscopic Fashion Spectacular

Online Films And Video / Event or Live Webcast - Single

11246N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Online Films And Video / Event or Live Webcast - Single

11247N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Online Films And Video / Public Service/ Non-Profit - Single

11275N

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Interactive Merit Award

Cossette / Toronto

National Advertising Awards

You Have To Be In Advertising To Enter

Online Films And Video / Self-Promotion - Campaign

11279N

2011 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

ROCK AND CODES

Interactive Advertising / Augmented Reality

11176N

2011 Interactive Merit Award

The White Agency / Sydney

Commonwealth Bank of Australia

Property Guide App

Interactive Advertising / Augmented Reality

11177N

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