The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Nike Football+ Team Edition for iPad
Agency: AKQA / London
Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community


True Blood Live Feed
Agency: BBDO New York / New York
Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community


Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community


Up For Grabs
Agency: CP+B / Gothenburg
Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community


The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community


Life Scoreboard
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community


TNF Trails iPhone App
Agency: Factory Design Labs / Denver
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community


See Jack Run
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community


Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single


Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single


Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single


Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Websites & Microsites / Corporate Website


Adobe Museum of Digital Media
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Adobe Category: Websites & Microsites / Corporate Website


Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx Category: Websites & Microsites / Corporate Website


WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Corporate Website


TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM Category: Websites & Microsites / Corporate Website


Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial Category: Websites & Microsites / Corporate Website


Gatorade.com
Agency: VML / Kansas City
Client: Gatorade Category: Websites & Microsites / Corporate Website


Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single


The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single


K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single


Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single


A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single


APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single


Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single


When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single


The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single


iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single


You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single


Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single


Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single


Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single


Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single


Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single


MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single


Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single


Super Sexy CPR
Agency: Red Urban / Toronto
Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single


Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single


The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single


Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single


China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single


Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single


Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single


Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single


Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games


UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games


Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games


You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign


ROCK AND CODES
Agency: DDB Brasil / Sao Paulo
Client: Intel Category: Interactive Advertising / Augmented Reality


Property Guide App
Agency: The White Agency / Sydney
Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality


Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+ Team Edition for iPad
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11168N

Award:
2011 Interactive Merit Award
Agency:
BBDO New York / New York
Client:
HBO
Title:
True Blood Live Feed
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11169N

Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11170N

Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Scandinavian Airlines (SAS)
Title:
Up For Grabs
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11171N

Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11172N

Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Life Scoreboard
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11173N

Award:
2011 Interactive Merit Award
Agency:
Factory Design Labs / Denver
Client:
The North Face
Title:
TNF Trails iPhone App
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11174N

Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
See Jack Run
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11175N

Award:
2011 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11236N

Award:
2011 Interactive Merit Award
Agency:
Cloudraker / Montreal
Client:
TIFF.
Title:
Tim Burton's Cadavre Exquis
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11237N

Award:
2011 Interactive Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Buy Life
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11238N

Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Annual ID:
11111N

Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Annual ID:
11112N

Award:
2011 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Annual ID:
11113N

Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Annual ID:
11114N

Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Annual ID:
11115N

Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Annual ID:
11116N

Award:
2011 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
11117N

Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N

Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N

Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N

Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N

Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N

Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N

Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N

Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N

Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N

Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N

Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N

Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N

Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N

Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N

Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N

Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N

Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N

Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N

Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Fortnight Lingerie
Title:
Super Sexy CPR
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11278N

Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N

Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N

Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N

Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N

Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N

Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N

Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11275N

Award:
2011 Interactive Merit Award
Agency:
BKWLD / Sacramento
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Annual ID:
11096N

Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Annual ID:
11097N

Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Annual ID:
11098N

Award:
2011 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
National Advertising Awards
Title:
You Have To Be In Advertising To Enter
Category:
Online Films And Video / Self-Promotion - Campaign
Annual ID:
11279N

Award:
2011 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11176N
