The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR Agency: BUZZMAN / paris Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour Agency: Ogilvy France / Paris Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag Agency: POKE / London Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius Agency: Profero / London Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE. Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain Agency: Young & Rubicam / New York Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO New York / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing Agency: Mill Stirling / Singapore Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com Agency: Marcel / Publicis Conseil / Paris Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room Agency: R/GA / New York Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Xide Mood Agency: Akestam Holst / 10387 Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry Agency: Dare / London Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals Agency: glue Isobar / London Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad Agency: herraiz soto & co / barcelona Client: Camper Category: Mobile Applications/Sites / Consumer Goods

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Interactive Advertising / Other Interactive Media - Single

11219N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

K-Swiss Workout Wingman Facebook Application

Interactive Advertising / Other Interactive Media - Single

11220N

2011 Interactive Merit Award

AKQA / San Francisco

Xbox

Remember Reach

Interactive Advertising / Other Interactive Media - Single

11221N

2011 Interactive Merit Award

BUZZMAN / paris

BIC / TIPP-EX

A HUNTER SHOOTS A BEAR

Interactive Advertising / Other Interactive Media - Single

11222N

2011 Interactive Merit Award

Dare / London

EA Games

APB The Human Avatar

Interactive Advertising / Other Interactive Media - Single

11223N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Svenska McDonald's AB

Catch the Goodies

Interactive Advertising / Other Interactive Media - Single

11224N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Interactive Advertising / Other Interactive Media - Single

11225N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Interactive Advertising / Other Interactive Media - Single

11226N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Interactive Advertising / Other Interactive Media - Single

11227N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Burger King

You got a say on pricing

Interactive Advertising / Other Interactive Media - Single

11228N

2011 Interactive Merit Award

Ogilvy France / Paris

Autoliberté/Europcar

Crush Hour

Interactive Advertising / Other Interactive Media - Single

11229N

2011 Interactive Merit Award

POKE / London

Orange

Glastotag

Interactive Advertising / Other Interactive Media - Single

11230N

2011 Interactive Merit Award

Profero / London

3M/Post-It Note

Shopping Genius

Interactive Advertising / Other Interactive Media - Single

11231N

2011 Interactive Merit Award

R/GA / New York

Innovative Thunder

Pay With A Tweet

Interactive Advertising / Other Interactive Media - Single

11232N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Other Interactive Media - Single

11233N

2011 Interactive Merit Award

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

MARCUS TULIO TANAKA. WRITE THE FUTURE.

Interactive Advertising / Other Interactive Media - Single

11234N

2011 Interactive Merit Award

Young & Rubicam / New York

Xerox

Business of Your Brain

Interactive Advertising / Other Interactive Media - Single

11235N

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO New York / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO New York / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

2011 Interactive Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Interactive Advertising / Environmental / Experiential - Single

11200N

2011 Interactive Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Interactive Advertising / Environmental / Experiential - Single

11201N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Ericsson

Big Cheer

Interactive Advertising / Environmental / Experiential - Single

11202N

2011 Interactive Merit Award

Mill Stirling / Singapore

RED BULL/PUMA

Brain Controlled Racing

Interactive Advertising / Environmental / Experiential - Single

11203N

2011 Interactive Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Environmental / Experiential - Single

11204N

2011 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Goodbye Citi

Interactive Advertising / Environmental / Experiential - Single

11205N

2011 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt

SAP

Bit.Code by Julius Popp

Interactive Advertising / Environmental / Experiential - Single

11206N

2011 Interactive Merit Award

Ogilvy New Zealand / Auckland

Waitakere City

Car for Sale

Interactive Advertising / Environmental / Experiential - Single

11207N

2011 Interactive Merit Award

Profero / London

MIN

MINI Countryman World Record

Interactive Advertising / Environmental / Experiential - Single

11208N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Ni Putes Ni Soumises

Doyouchat.com

Interactive Advertising / Environmental / Experiential - Single

11209N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Interactive Advertising / Environmental / Experiential - Single

11210N

2011 Interactive Merit Award

Saatchi & Saatchi, New Zealand / Auckland

Toyota New Zealand

Nimble as a Mouse

Interactive Advertising / Environmental / Experiential - Single

11211N

2011 Interactive Merit Award

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Environmental / Experiential - Single

11212N

2011 Interactive Merit Award

Taxi 2 / Toronto

MINI Canada

MINI: Vending Machine

Interactive Advertising / Environmental / Experiential - Single

11213N

2011 Interactive Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

11214N

2011 Interactive Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future: Johnnesburg LifeCentre

Interactive Advertising / Environmental / Experiential - Single

11215N

2011 Interactive Merit Award

Akestam Holst / 10387

Carlsberg

The Xide Mood

Mobile Applications/Sites / Consumer Goods

11157N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Mobile Applications/Sites / Consumer Goods

11158N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Mobile Applications/Sites / Consumer Goods

11159N

2011 Interactive Merit Award

glue Isobar / London

Google

Translate for Animals

Mobile Applications/Sites / Consumer Goods

11160N

2011 Interactive Merit Award

herraiz soto & co / barcelona

Camper

Have a Camper Day iPad

Mobile Applications/Sites / Consumer Goods

11161N

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