The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Find Red Agency: Proximity Canada / Toronto Client: Mars Canada Category: Websites & Microsites / Branded Games
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design
One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Interactive Silver Pencil

Proximity Canada / Toronto

Mars Canada

Find Red

Websites & Microsites / Branded Games

11002N

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Silver Pencil

Saatchi & Saatchi / London

T-Mobile

Welcome Back

Online Films And Video / Event or Live Webcast - Single

11059N

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Interactive Gold Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

11083N

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Craft / Interface Design

11085N

2011 Interactive Silver Pencil

Jung von Matt / Limmat / Zurich

Caritas

One Minute of Silence

Integrated Branding / Integrated Branding Campaign - Online

11082N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Interactive Bronze Pencil

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Site

Websites & Microsites / Public Service/ Non-Profit

11021N

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Interactive Silver Pencil

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Craft / Typography

11087N

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

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