The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Wine Labels Agency: Eduardo del Fraile / Murcia Client: Index Book Category: Publication Design / Book Cover Design
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Bold Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Design Gold Pencil

Go Welsh / Lancaster

Society of Design

Dear Bill

Typography in Design / Single

11070D

2011 Advertising Gold Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

11094G

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

11079N

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Design Gold Pencil

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Spatial Design / Indoor Spaces

11038D

2011 Design Gold Pencil

Digital Kitchen / Chicago

The Cosmopolitan Hotel of Las Vegas

The Cosmopolitan Digital Experience

Spatial Design / Indoor Spaces

11039D

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Cinema Advertising / Maximum 3 minutes - Single

11066T

2011 Design Gold Pencil

iris / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

11043D

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Advertising Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

11088G

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

11089G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

11090G

2011 Design Gold Pencil

Eduardo del Fraile / Murcia

Index Book

Wine Labels

Publication Design / Book Cover Design

11048D

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Design Gold Pencil

GBH / London

PUMA

PUMA Phone Packaging

Package Design / Single

11017D

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Advertising Gold Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Non-Broadcast / Single

11075T

2011 Advertising Gold Pencil

Saatchi & Saatchi / New York

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

11076T

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Design Gold Pencil

DDB China Group / Shanghai

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

11027D

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Design Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

11023D

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Typography in Design / Campaign

11073D

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Design Gold Pencil

BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

11042D

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Design Gold Pencil

Shaobin Lin / Shantou

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

11019D

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

11093G

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

11095G

2011 Interactive Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

11093N

2011 Design Gold Pencil

Sandstrom Partners / Portland

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

11007D

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Design Gold Pencil

BBDO New York / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Advertising Gold Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Collateral / Promotion (Agencies creating work for individuals)

11027A

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

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