The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Bold Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Typography in Design / Campaign

11073D

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Cinema Advertising / Maximum 3 minutes - Single

11066T

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Advertising Gold Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral / Posters - Campaign

11019A

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Advertising Gold Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Non-Broadcast / Single

11075T

2011 Advertising Gold Pencil

Saatchi & Saatchi / New York

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

11076T

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Advertising Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

11088G

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

11089G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

11090G

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Design Gold Pencil

Shaobin Lin / Shantou

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

11019D

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Advertising Gold Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Collateral / Promotion (Agencies creating work for individuals)

11027A

2011 Design Gold Pencil

BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

11042D

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Interactive Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

11093N

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Design Gold Pencil

BBDO New York / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

11004N

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Outdoor and Posters - Single

11034A

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Design Gold Pencil

MTV Networks / New York

MTV

MTV Redesign

Broadcast Design / Campaign

11060D

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

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