The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags Category: Out Of Home / Single
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth Category: Typography in Design / Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Campaign
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Branded Content / Single
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single