The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Corporate Website
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
Bud United/Paint Your Face App
Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Applications /
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Single
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth Category: Typography in Design / Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard
Agency: Space150 / Minneapolis
Client: Forever 21 Category: Other Branded Entertainment /
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Collateral Design / Promotion
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single
YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Craft / Sound Design
Annual ID:
11094N
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
Award:
2011 Design Silver Pencil
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Annual ID:
11021D
Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11064N
Award:
2011 Interactive Silver Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11053N
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Annual ID:
11015A
Award:
2011 Interactive Silver Pencil
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Corporate Website
Annual ID:
11009N
Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11020N
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Annual ID:
11002D
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N
Award:
2011 Advertising Silver Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11023A
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E
Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Online Films And Video / Long Form - Single
Annual ID:
11066N
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client:
AB-INBEV
Title:
Bud United/Paint Your Face App
Category:
Branded Applications /
Annual ID:
11015E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Branded Applications /
Annual ID:
11016E
Award:
2011 Advertising Silver Pencil
Agency:
JWT Johannesburg / Johannesburg
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11025A
Award:
2011 Design Silver Pencil
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Inbev
Title:
Andes Teletransporter
Category:
Outdoor Design / Single
Annual ID:
11044D
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Annual ID:
11047R
Award:
2011 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11031N
Award:
2011 Interactive Silver Pencil
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11032N
Award:
2011 Design Silver Pencil
Agency:
Toth Brand Imaging / Cambridge
Client:
Mike Toth
Title:
Once More To The Lake
Category:
Typography in Design / Single
Annual ID:
11071D
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11006A
Award:
2011 Advertising Silver Pencil
Agency:
Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11007A
Award:
2011 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11028D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
My Movie Pitch From American Express
Category:
Other Branded Entertainment /
Annual ID:
11030E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Space150 / Minneapolis
Client:
Forever 21
Title:
Forever Fresh Digital Billboard
Category:
Other Branded Entertainment /
Annual ID:
11031E
Award:
2011 Design Silver Pencil
Agency:
TBWA\ Gurgaon / Gurgaon
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Collateral Design / Promotion
Annual ID:
11033D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E
Award:
2011 Design Silver Pencil
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Annual ID:
11010D
Award:
2011 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11067T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11068T
Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E
Award:
2011 Advertising Silver Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Annual ID:
11101G
Award:
2011 Advertising Silver Pencil
Agency:
Belgiovane Williams Mackay / Ultimo
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11053T
Award:
2011 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
A Hai
Title:
A Hai
Category:
Publication Design / Book Layout Design
Annual ID:
11052D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Annual ID:
11035D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
Signature Theatre
Title:
Signature Theatre Season Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11067D
Award:
2011 Design Silver Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Annual ID:
11018D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E
Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N
Award:
2011 Interactive Silver Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Annual ID:
11084N
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Annual ID:
11077T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
POWA
Title:
Neighbours
Category:
Non-Broadcast / Single
Annual ID:
11078T
Award:
2011 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11051N
Award:
2011 Design Silver Pencil
Agency:
Milk+Koblin and Google Creative Lab / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Broadcast Design / Music Videos
Annual ID:
11062D
Award:
2011 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Petit Bateau
Title:
Izia
Category:
Broadcast Design / Music Videos
Annual ID:
11063D
