The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Direct Mail / Single
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion
I Am Not An Artist
Agency: Soon in Tokyo / Barcelona
Client: Elisava Category: Websites & Microsites / Services
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Single
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Bud United/Paint Your Face App
Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Applications /
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Campaign
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single