The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Stairs Agency: Young & Rubicam / Frankfurt am Main Client: BFF Category: Broadcast Design / Single
Color Bars Agency: Cossette West, Dare Vancouver / Vancouver Client: McDonald's Category: Broadcast Design / Single
ShapeShifter Agency: Charlex / New York Client: Charlex Category: Broadcast Design / Single
Fire Agency: Draftfcb Chicago / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Travel Symphony Agency: Ogilvy Frankfurt / Frankfurt Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Broadcast Design / Single
Snow Agency: Draftfcb Chicago / Chicago Client: Dow Chemical Company Category: Broadcast Design / Single
Journey To Zero / Anticipation Agency: Dreamers Ink Aesthetics / New York Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Inc Category: Broadcast Design / Single
E.Company Brochure Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion
Better The Reindeer You Know Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
Office 2010 Holiday Card Agency: Office: Jason Schulte Design / San Francisco Client: Office: Jason Schulte Design Category: Collateral Design / Self-promotion
To/From Agency: Design Army / Washington Client: Design Army Category: Collateral Design / Self-promotion
Metallic Ink T-shirt Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Collateral Design / Self-promotion
All That Glitters Is Not Tinsel Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
We are moving Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion
Animated Calendar Agency: DDB New Zealand / Auckland Client: DDB Group New Zealand Category: Collateral Design / Self-promotion
Best Thing Since Sliced Pudding Agency: Moon Communications / Surry Hills Client: Moon Communications Category: Collateral Design / Self-promotion
365 Typography Calendar 2011 Agency: Studio Hinrichs / San Francisco Client: Studio Hinrichs Category: Collateral Design / Self-promotion
Christmas Card Agency: TBWA\ Santiago Mangada Puno / Makati City Client: TBWA Santiago Mangada Puno Category: Collateral Design / Self-promotion
Write a Bike Agency: Juri Zaech / Paris Client: Juri Zaech Category: Collateral Design / Self-promotion
Freak Show and Tell Agency: Design Army / Washington Client: AIGA West Michigan Category: Collateral Design / Self-promotion
AT&T World Cup Headercam Banner Agency: BBDO New York, BBDO Atlanta Client: AT&T Category: Branded Applications /
Steamy iAd Agency: BBDO New York / New York Client: Campbell's Soup Category: Branded Applications /
True Blood Live Feed Agency: BBDO New York / New York Client: HBO/True Blood Category: Branded Applications /
Cascade - Brewer's Nose Agency: Droga5 / East Sydney Client: CUB Category: Branded Applications /
Sweet Talk Agency: Evolution Bureau / San Francisco Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar Agency: StrawberryFrog / New York Client: P&G Category: Branded Applications /
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Rising Icons Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Television / Reality/Unscripted Series
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE Agency: Leo Burnett / New Delhi Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race Agency: Razorfish / Seattle Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Citterio - Cut into finest slices Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: Citterio Category: Out Of Home / Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon Agency: Cossette / Toronto Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single

2011 Design Merit Award

Young & Rubicam / Frankfurt am Main

BFF

Stairs

Broadcast Design / Single

11253D

2011 Design Merit Award

Cossette West, Dare Vancouver / Vancouver

McDonald's

Color Bars

Broadcast Design / Single

11254D

2011 Design Merit Award

Charlex / New York

Charlex

ShapeShifter

Broadcast Design / Single

11255D

2011 Design Merit Award

Draftfcb Chicago / Chicago

Dow Chemical Company

Fire

Broadcast Design / Single

11256D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

DB (German Rail)

Travel Symphony

Broadcast Design / Single

11257D

2011 Design Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

Inside Out, Trailer

Broadcast Design / Single

11258D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Speech

Broadcast Design / Single

11259D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

Monkey

Broadcast Design / Single

11260D

2011 Design Merit Award

Draftfcb Chicago / Chicago

Dow Chemical Company

Snow

Broadcast Design / Single

11261D

2011 Design Merit Award

Dreamers Ink Aesthetics / New York

Nissan / TBWA Chiat Day

Journey To Zero / Anticipation

Broadcast Design / Single

11262D

2011 Design Merit Award

Pereira & O'Dell / San Francisco

LEGO Systems Inc

The Brick Thief

Broadcast Design / Single

11263D

2011 Design Merit Award

E.Co.,Ltd. / Tokyo

E.Co.,Ltd.

E.Company Brochure

Collateral Design / Self-promotion

11193D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

Better The Reindeer You Know

Collateral Design / Self-promotion

11194D

2011 Design Merit Award

Office: Jason Schulte Design / San Francisco

Office: Jason Schulte Design

Office 2010 Holiday Card

Collateral Design / Self-promotion

11195D

2011 Design Merit Award

Design Army / Washington

Design Army

To/From

Collateral Design / Self-promotion

11196D

2011 Design Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink T-shirt

Collateral Design / Self-promotion

11197D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

All That Glitters Is Not Tinsel

Collateral Design / Self-promotion

11198D

2011 Design Merit Award

Kinetic Singapore / Singapore

Kinetic Singapore

We are moving

Collateral Design / Self-promotion

11199D

2011 Design Merit Award

DDB New Zealand / Auckland

DDB Group New Zealand

Animated Calendar

Collateral Design / Self-promotion

11200D

2011 Design Merit Award

Moon Communications / Surry Hills

Moon Communications

Best Thing Since Sliced Pudding

Collateral Design / Self-promotion

11201D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Studio Hinrichs

365 Typography Calendar 2011

Collateral Design / Self-promotion

11202D

2011 Design Merit Award

TBWA\ Santiago Mangada Puno / Makati City

TBWA Santiago Mangada Puno

Christmas Card

Collateral Design / Self-promotion

11203D

2011 Design Merit Award

Juri Zaech / Paris

Juri Zaech

Write a Bike

Collateral Design / Self-promotion

11204D

2011 Design Merit Award

Design Army / Washington

AIGA West Michigan

Freak Show and Tell

Collateral Design / Self-promotion

11205D

2011 Branded Entertainment Merit Award

BBDO New York, BBDO Atlanta

AT&T

AT&T World Cup Headercam Banner

Branded Applications /

11051E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Campbell's Soup

Steamy iAd

Branded Applications /

11052E

2011 Branded Entertainment Merit Award

BBDO New York / New York

HBO/True Blood

True Blood Live Feed

Branded Applications /

11053E

2011 Branded Entertainment Merit Award

Droga5 / East Sydney

CUB

Cascade - Brewer's Nose

Branded Applications /

11054E

2011 Branded Entertainment Merit Award

Evolution Bureau / San Francisco

Wrigley's Juicy Fruit

Sweet Talk

Branded Applications /

11055E

2011 Branded Entertainment Merit Award

StrawberryFrog / New York

P&G

Hello Baby - Pregnancy Calendar

Branded Applications /

11056E

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Branded Entertainment Merit Award

@radical.media / New York

Grey Goose

Rising Icons

Television / Reality/Unscripted Series

11032E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Elle Presents: The City

Television / Reality/Unscripted Series

11033E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Television / Reality/Unscripted Series

11034E

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Corporate Identity / Single

11098D

2011 Design Merit Award

Leo Burnett / Hong Kong

Hong Kong Acupuncturists Association Ltd.

Punch name Card Set

Corporate Identity / Single

11099D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Corporate Identity / Single

11100D

2011 Design Merit Award

Leo Burnett / New Delhi

IILM Design School

SPIROGRAPH SCALE

Corporate Identity / Single

11101D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Corporate Identity / Single

11102D

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

2011 Interactive Merit Award

Razorfish / Seattle

Mercedes-Benz

MB Tweet Race

Interactive Advertising / Banners - Dynamic - Single

11187N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Interactive Advertising / Banners - Dynamic - Single

11188N

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

Citterio

Citterio - Cut into finest slices

Out Of Home / Single

11170A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Out Of Home / Single

11171A

2011 Advertising Merit Award

Cossette / Toronto

Ironkore Performance Training Gym

Concrete Block Coupon

Out Of Home / Single

11172A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Vending Machine

Out Of Home / Single

11173A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Heated Noodle

Out Of Home / Single

11174A

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