The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
adidas basketball Slim Chin Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project Agency: Creative Artists Agency / Los Angeles Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass Agency: George Patterson Y&R / Melbourne Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner Agency: JWT / New York Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With Agency: Leo Burnett / Millers Point Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville Agency: MTV On-Air Promos / New York Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot Agency: Park Pictures / New York Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds Agency: Publicis Seattle / Seattle Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt Agency: The D4D / Los Angeles Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

adidas basketball Slim Chin

Online Branded Entertainment / Campaign

11081E

2011 Branded Entertainment Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Halo Reach

Online Branded Entertainment / Campaign

11082E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

V Australia

Perfect Project

Online Branded Entertainment / Campaign

11083E

2011 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Munchies

Online Branded Entertainment / Campaign

11084E

2011 Branded Entertainment Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interview Series

Online Branded Entertainment / Campaign

11085E

2011 Branded Entertainment Merit Award

Draftfcb Shimoni Finkelstein Barki / Tel Aviv

FRIENDS OF THE SWIFTS NPO

BIRDS MOBILE REALITY SHOW

Online Branded Entertainment / Campaign

11086E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts

Online Branded Entertainment / Campaign

11087E

2011 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Just Car Insurance

Canvas 2 Kickass

Online Branded Entertainment / Campaign

11088E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Dickies

Dickies 874 Campaign

Online Branded Entertainment / Campaign

11089E

2011 Branded Entertainment Merit Award

JWT / New York

Nestle - Stouffers

Let's Fix Dinner

Online Branded Entertainment / Campaign

11090E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Seconds With

Online Branded Entertainment / Campaign

11091E

2011 Branded Entertainment Merit Award

MTV On-Air Promos / New York

American Legacy Foundation (The Truth) / MTV

The Real World: Zombieville

Online Branded Entertainment / Campaign

11092E

2011 Branded Entertainment Merit Award

Park Pictures / New York

Canon

Your Second Shot

Online Branded Entertainment / Campaign

11093E

2011 Branded Entertainment Merit Award

Publicis Seattle / Seattle

HomeAway.com

Return of the Griswolds

Online Branded Entertainment / Campaign

11094E

2011 Branded Entertainment Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Videos

Online Branded Entertainment / Campaign

11095E

2011 Branded Entertainment Merit Award

The D4D / Los Angeles

AEG

AEG Perfunkt

Online Branded Entertainment / Campaign

11096E

2011 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Online Branded Entertainment / Campaign

11097E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

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