The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /
Speed-date-a-dog Agency: Atelier Amuse / Montreal Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign Agency: BBDO New York / New York Client: Starbucks Category: Events and Installations /
Visible You Agency: BBDO New York / New York Client: GE Category: Events and Installations /
WALLS ARE DANCING Agency: BETC Euro RSCG / Paris Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room" Agency: DeVito/Verdi / New York Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /
Earth FM Agency: Leo Burnett / Millers Point Client: WWF Category: Events and Installations /
Photo 5 Exhibition Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Events and Installations /
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront Agency: Maude / New York Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest Agency: OgilvyEntertainment / New York Client: Time Warner Cable Category: Events and Installations /
Reality Billboard Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Events and Installations /

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

Warner Bros Canada

Speed-date-a-dog

Events and Installations /

11100E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks

The Big Picture Campaign

Events and Installations /

11101E

2011 Branded Entertainment Merit Award

BBDO New York / New York

GE

Visible You

Events and Installations /

11102E

2011 Branded Entertainment Merit Award

BETC Euro RSCG / Paris

DULUX VALENTINE

WALLS ARE DANCING

Events and Installations /

11103E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Re:Form School

Events and Installations /

11104E

2011 Branded Entertainment Merit Award

DeVito/Verdi / New York

Daffy's

Daffy's "Undressing Room"

Events and Installations /

11105E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Events and Installations /

11106E

2011 Branded Entertainment Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

The Volvo Subject60 Experiment

Events and Installations /

11107E

2011 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Events and Installations /

11108E

2011 Branded Entertainment Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Events and Installations /

11109E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

WWF

Earth FM

Events and Installations /

11110E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon Australia

Photo 5 Exhibition

Events and Installations /

11111E

2011 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

David On Demand

Events and Installations /

11112E

2011 Branded Entertainment Merit Award

Maude / New York

MTV

"The Buried Life" Interactive Storefront

Events and Installations /

11113E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Time Warner Cable

TWC Step Thru the Screen at MLB All Star FanFest

Events and Installations /

11114E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Yellow Pages

Reality Billboard

Events and Installations /

11115E

2011 Branded Entertainment Merit Award

Wieden+Kennedy New York / New York

ESPN

2010 FIFA World Cup - One Game Changes Everything

Events and Installations /

11116E

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