The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Perfect Bag Agency: Creative Artists Agency / Los Angeles Client: V Australia Category: Other Branded Entertainment /
REDU Manifesto Video Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Other Branded Entertainment /
World of EOS Agency: Leo Burnett / Millers Point Client: Canon Category: Other Branded Entertainment /
The Hunt Transmedia Experience Agency: No Mimes Media / MANHATTAN BEACH Client: Cisco Category: Other Branded Entertainment /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Music
Golden Voice Agency: Human / New york Client: Coachella Category: Music
SDIA Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Music
We Can Do It Now Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Music
Justin Bieber Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Music
Usher Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Music
Slim Chin Gaming experience Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game Agency: ATTIK / San Francisco Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA Agency: Colman Rasic / Sydney Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures Agency: OgilvyEntertainment / New York Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /
Speed-date-a-dog Agency: Atelier Amuse / Montreal Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign Agency: BBDO New York / New York Client: Starbucks Category: Events and Installations /
Visible You Agency: BBDO New York / New York Client: GE Category: Events and Installations /
WALLS ARE DANCING Agency: BETC Euro RSCG / Paris Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room" Agency: DeVito/Verdi / New York Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

V Australia

Perfect Bag

Other Branded Entertainment /

11117E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Manifesto Video

Other Branded Entertainment /

11118E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

World of EOS

Other Branded Entertainment /

11119E

2011 Branded Entertainment Merit Award

No Mimes Media / MANHATTAN BEACH

Cisco

The Hunt Transmedia Experience

Other Branded Entertainment /

11120E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Music

11075E

2011 Branded Entertainment Merit Award

Human / New york

Coachella

Golden Voice

Music

11076E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

SDIA Project

Music

11077E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

We Can Do It Now

Music

11078E

2011 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer Society

Justin Bieber

Music

11079E

2011 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer Society

Usher

Music

11080E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

Slim Chin Gaming experience

Gaming / Online gaming

11045E

2011 Branded Entertainment Merit Award

AKQA Shanghai / Shanghai

KRAFT Foods

Oreo Dunking Fun Challenge

Gaming / Online gaming

11046E

2011 Branded Entertainment Merit Award

ATTIK / San Francisco

Scion

Take on the Machine AR Game

Gaming / Online gaming

11047E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Foursome Trivia Challenge

Gaming / Online gaming

11048E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Battle of the Cheetos

Gaming / Online gaming

11049E

2011 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

11050E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Television / Specials or one-time screenings

11035E

2011 Branded Entertainment Merit Award

Colman Rasic / Sydney

MTV EXIT & MUSE

MK ULTRA

Television / Specials or one-time screenings

11036E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Television / Specials or one-time screenings

11037E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Television / Specials or one-time screenings

11038E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Kraft, Capri Sun

The Disrespectoids Disadventures

Online Branded Entertainment /

11069E

2011 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods S.A.

Love in Action

Online Branded Entertainment /

11070E

2011 Branded Entertainment Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Online Branded Entertainment /

11071E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Online Branded Entertainment /

11072E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Online Branded Entertainment /

11073E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Online Branded Entertainment /

11074E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

Warner Bros Canada

Speed-date-a-dog

Events and Installations /

11100E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks

The Big Picture Campaign

Events and Installations /

11101E

2011 Branded Entertainment Merit Award

BBDO New York / New York

GE

Visible You

Events and Installations /

11102E

2011 Branded Entertainment Merit Award

BETC Euro RSCG / Paris

DULUX VALENTINE

WALLS ARE DANCING

Events and Installations /

11103E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Re:Form School

Events and Installations /

11104E

2011 Branded Entertainment Merit Award

DeVito/Verdi / New York

Daffy's

Daffy's "Undressing Room"

Events and Installations /

11105E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Events and Installations /

11106E

2011 Branded Entertainment Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

The Volvo Subject60 Experiment

Events and Installations /

11107E

2011 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Events and Installations /

11108E

2011 Branded Entertainment Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Events and Installations /

11109E

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