The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Branded Entertainment
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Award
Agency
Client
Title
Category
Annual ID

Honda Dreams: Into the Unknown
Agency: @radical.media / New York
Client: Honda Category: Online Branded Entertainment /


The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment /


Premium Vintage
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Online Branded Entertainment /


Gymkhana THREE, Ultimate Playground
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment /


Bud House
Agency: DDB/Chicago/Tribal DDB/Amsterdam
Client: AB-INBEV Category: Online Branded Entertainment /


Dirty Shorts -- The Dancer
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /


Doritos Late Night
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Online Branded Entertainment /


Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Online Branded Entertainment /


King of Ads
Agency: O POSITIVE FILMS, LLC. / New York
Client: Doritos Category: Online Branded Entertainment /


The Disrespectoids Disadventures
Agency: OgilvyEntertainment / New York
Client: Kraft, Capri Sun Category: Online Branded Entertainment /


Love in Action
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods S.A. Category: Online Branded Entertainment /


The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Online Branded Entertainment /


REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /


REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /


REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /


Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series


Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series


Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series


Perfect Bag
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Other Branded Entertainment /


REDU Manifesto Video
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Other Branded Entertainment /


World of EOS
Agency: Leo Burnett / Millers Point
Client: Canon Category: Other Branded Entertainment /


The Hunt Transmedia Experience
Agency: No Mimes Media / MANHATTAN BEACH
Client: Cisco Category: Other Branded Entertainment /


Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Gaming / Online gaming


Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai
Client: KRAFT Foods Category: Gaming / Online gaming


Take on the Machine AR Game
Agency: ATTIK / San Francisco
Client: Scion Category: Gaming / Online gaming


Foursome Trivia Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming


Battle of the Cheetos
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Gaming / Online gaming


Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen Category: Gaming / Online gaming


adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign


Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign


Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign


Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign


Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign


BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign


Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign


Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign


Dickies 874 Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign


Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign


Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign


The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign


Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign


Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign


Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign


AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign


Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign


Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Events and Installations /


Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Honda
Title:
Honda Dreams: Into the Unknown
Category:
Online Branded Entertainment /
Annual ID:
11057E

Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Annual ID:
11058E

Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
adidas
Title:
Fast Don't Lie
Category:
Online Branded Entertainment /
Annual ID:
11059E

Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
R&B
Category:
Online Branded Entertainment /
Annual ID:
11060E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Premium Vintage
Category:
Online Branded Entertainment /
Annual ID:
11061E

Award:
2011 Branded Entertainment Merit Award
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana THREE, Ultimate Playground
Category:
Online Branded Entertainment /
Annual ID:
11062E

Award:
2011 Branded Entertainment Merit Award
Agency:
DDB/Chicago/Tribal DDB/Amsterdam
Client:
AB-INBEV
Title:
Bud House
Category:
Online Branded Entertainment /
Annual ID:
11063E

Award:
2011 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
AB-INBEV
Title:
"Clothing Drive"
Category:
Online Branded Entertainment /
Annual ID:
11064E

Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Dancer
Category:
Online Branded Entertainment /
Annual ID:
11065E

Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Doritos Late Night
Category:
Online Branded Entertainment /
Annual ID:
11066E

Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Doritos Late Night Rihanna
Category:
Online Branded Entertainment /
Annual ID:
11067E

Award:
2011 Branded Entertainment Merit Award
Agency:
O POSITIVE FILMS, LLC. / New York
Client:
Doritos
Title:
King of Ads
Category:
Online Branded Entertainment /
Annual ID:
11068E

Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Kraft, Capri Sun
Title:
The Disrespectoids Disadventures
Category:
Online Branded Entertainment /
Annual ID:
11069E

Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods S.A.
Title:
Love in Action
Category:
Online Branded Entertainment /
Annual ID:
11070E

Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Online Branded Entertainment /
Annual ID:
11071E

Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Online Branded Entertainment /
Annual ID:
11072E

Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Online Branded Entertainment /
Annual ID:
11073E

Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Online Branded Entertainment /
Annual ID:
11074E

Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Bag
Category:
Other Branded Entertainment /
Annual ID:
11117E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Manifesto Video
Category:
Other Branded Entertainment /
Annual ID:
11118E

Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
World of EOS
Category:
Other Branded Entertainment /
Annual ID:
11119E

Award:
2011 Branded Entertainment Merit Award
Agency:
No Mimes Media / MANHATTAN BEACH
Client:
Cisco
Title:
The Hunt Transmedia Experience
Category:
Other Branded Entertainment /
Annual ID:
11120E

Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Annual ID:
11045E

Award:
2011 Branded Entertainment Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Annual ID:
11046E

Award:
2011 Branded Entertainment Merit Award
Agency:
ATTIK / San Francisco
Client:
Scion
Title:
Take on the Machine AR Game
Category:
Gaming / Online gaming
Annual ID:
11047E

Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Annual ID:
11048E

Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Battle of the Cheetos
Category:
Gaming / Online gaming
Annual ID:
11049E

Award:
2011 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Annual ID:
11050E

Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E

Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E

Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E

Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E

Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E

Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E

Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E

Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E

Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E

Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E

Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E

Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E

Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E

Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E

Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E

Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E

Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Annual ID:
11097E

Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Events and Installations /
Annual ID:
11098E
