The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Slim Chin Gaming experience Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game Agency: ATTIK / San Francisco Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures Agency: OgilvyEntertainment / New York Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
adidas basketball Slim Chin Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project Agency: Creative Artists Agency / Los Angeles Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass Agency: George Patterson Y&R / Melbourne Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner Agency: JWT / New York Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With Agency: Leo Burnett / Millers Point Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville Agency: MTV On-Air Promos / New York Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot Agency: Park Pictures / New York Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds Agency: Publicis Seattle / Seattle Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt Agency: The D4D / Los Angeles Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Darren Jew Agency: Leo Burnett / Millers Point Client: Canon Category: Film / Documentaries
Up There Agency: Mekanism / San Francisco Client: Stella Artois Category: Film / Documentaries
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Film / Documentaries
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Music
Golden Voice Agency: Human / New york Client: Coachella Category: Music
SDIA Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Music

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

Slim Chin Gaming experience

Gaming / Online gaming

11045E

2011 Branded Entertainment Merit Award

AKQA Shanghai / Shanghai

KRAFT Foods

Oreo Dunking Fun Challenge

Gaming / Online gaming

11046E

2011 Branded Entertainment Merit Award

ATTIK / San Francisco

Scion

Take on the Machine AR Game

Gaming / Online gaming

11047E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Foursome Trivia Challenge

Gaming / Online gaming

11048E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Battle of the Cheetos

Gaming / Online gaming

11049E

2011 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

11050E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Kraft, Capri Sun

The Disrespectoids Disadventures

Online Branded Entertainment /

11069E

2011 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods S.A.

Love in Action

Online Branded Entertainment /

11070E

2011 Branded Entertainment Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Online Branded Entertainment /

11071E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Online Branded Entertainment /

11072E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Online Branded Entertainment /

11073E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Online Branded Entertainment /

11074E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

adidas basketball Slim Chin

Online Branded Entertainment / Campaign

11081E

2011 Branded Entertainment Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Halo Reach

Online Branded Entertainment / Campaign

11082E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

V Australia

Perfect Project

Online Branded Entertainment / Campaign

11083E

2011 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Munchies

Online Branded Entertainment / Campaign

11084E

2011 Branded Entertainment Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interview Series

Online Branded Entertainment / Campaign

11085E

2011 Branded Entertainment Merit Award

Draftfcb Shimoni Finkelstein Barki / Tel Aviv

FRIENDS OF THE SWIFTS NPO

BIRDS MOBILE REALITY SHOW

Online Branded Entertainment / Campaign

11086E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts

Online Branded Entertainment / Campaign

11087E

2011 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Just Car Insurance

Canvas 2 Kickass

Online Branded Entertainment / Campaign

11088E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Dickies

Dickies 874 Campaign

Online Branded Entertainment / Campaign

11089E

2011 Branded Entertainment Merit Award

JWT / New York

Nestle - Stouffers

Let's Fix Dinner

Online Branded Entertainment / Campaign

11090E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Seconds With

Online Branded Entertainment / Campaign

11091E

2011 Branded Entertainment Merit Award

MTV On-Air Promos / New York

American Legacy Foundation (The Truth) / MTV

The Real World: Zombieville

Online Branded Entertainment / Campaign

11092E

2011 Branded Entertainment Merit Award

Park Pictures / New York

Canon

Your Second Shot

Online Branded Entertainment / Campaign

11093E

2011 Branded Entertainment Merit Award

Publicis Seattle / Seattle

HomeAway.com

Return of the Griswolds

Online Branded Entertainment / Campaign

11094E

2011 Branded Entertainment Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Videos

Online Branded Entertainment / Campaign

11095E

2011 Branded Entertainment Merit Award

The D4D / Los Angeles

AEG

AEG Perfunkt

Online Branded Entertainment / Campaign

11096E

2011 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Online Branded Entertainment / Campaign

11097E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Darren Jew

Film / Documentaries

11039E

2011 Branded Entertainment Merit Award

Mekanism / San Francisco

Stella Artois

Up There

Film / Documentaries

11040E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Film / Documentaries

11041E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Film / Documentaries

11042E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike Sports (China) Co., Ltd.

Nike 2010 Fall Basketball Campaign ?Lian Documentary

Film / Documentaries

11043E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Change the Game

Film / Documentaries

11044E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Music

11075E

2011 Branded Entertainment Merit Award

Human / New york

Coachella

Golden Voice

Music

11076E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

SDIA Project

Music

11077E

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