The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Photo 5 Exhibition
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Events and Installations /
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront
Agency: Maude / New York
Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest
Agency: OgilvyEntertainment / New York
Client: Time Warner Cable Category: Events and Installations /
Reality Billboard
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Events and Installations /
Honda Dreams: Into the Unknown
Agency: @radical.media / New York
Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment /
Bud House
Agency: DDB/Chicago/Tribal DDB/Amsterdam
Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads
Agency: O POSITIVE FILMS, LLC. / New York
Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures
Agency: OgilvyEntertainment / New York
Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Music
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Music
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Film / Documentaries
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photo 5 Exhibition
Category:
Events and Installations /
Annual ID:
11111E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
David On Demand
Category:
Events and Installations /
Annual ID:
11112E
Award:
2011 Branded Entertainment Merit Award
Agency:
Maude / New York
Client:
MTV
Title:
"The Buried Life" Interactive Storefront
Category:
Events and Installations /
Annual ID:
11113E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Time Warner Cable
Title:
TWC Step Thru the Screen at MLB All Star FanFest
Category:
Events and Installations /
Annual ID:
11114E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Yellow Pages
Title:
Reality Billboard
Category:
Events and Installations /
Annual ID:
11115E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
2010 FIFA World Cup - One Game Changes Everything
Category:
Events and Installations /
Annual ID:
11116E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Honda
Title:
Honda Dreams: Into the Unknown
Category:
Online Branded Entertainment /
Annual ID:
11057E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Annual ID:
11058E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
adidas
Title:
Fast Don't Lie
Category:
Online Branded Entertainment /
Annual ID:
11059E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
R&B
Category:
Online Branded Entertainment /
Annual ID:
11060E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Premium Vintage
Category:
Online Branded Entertainment /
Annual ID:
11061E
Award:
2011 Branded Entertainment Merit Award
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana THREE, Ultimate Playground
Category:
Online Branded Entertainment /
Annual ID:
11062E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB/Chicago/Tribal DDB/Amsterdam
Client:
AB-INBEV
Title:
Bud House
Category:
Online Branded Entertainment /
Annual ID:
11063E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
AB-INBEV
Title:
"Clothing Drive"
Category:
Online Branded Entertainment /
Annual ID:
11064E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Dancer
Category:
Online Branded Entertainment /
Annual ID:
11065E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Doritos Late Night
Category:
Online Branded Entertainment /
Annual ID:
11066E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Doritos Late Night Rihanna
Category:
Online Branded Entertainment /
Annual ID:
11067E
Award:
2011 Branded Entertainment Merit Award
Agency:
O POSITIVE FILMS, LLC. / New York
Client:
Doritos
Title:
King of Ads
Category:
Online Branded Entertainment /
Annual ID:
11068E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Kraft, Capri Sun
Title:
The Disrespectoids Disadventures
Category:
Online Branded Entertainment /
Annual ID:
11069E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods S.A.
Title:
Love in Action
Category:
Online Branded Entertainment /
Annual ID:
11070E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Online Branded Entertainment /
Annual ID:
11071E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Online Branded Entertainment /
Annual ID:
11072E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Online Branded Entertainment /
Annual ID:
11073E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Online Branded Entertainment /
Annual ID:
11074E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Music
Annual ID:
11075E
Award:
2011 Branded Entertainment Merit Award
Agency:
Human / New york
Client:
Coachella
Title:
Golden Voice
Category:
Music
Annual ID:
11076E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Music
Annual ID:
11077E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
We Can Do It Now
Category:
Music
Annual ID:
11078E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Justin Bieber
Category:
Music
Annual ID:
11079E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Usher
Category:
Music
Annual ID:
11080E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Darren Jew
Category:
Film / Documentaries
Annual ID:
11039E
Award:
2011 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Stella Artois
Title:
Up There
Category:
Film / Documentaries
Annual ID:
11040E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Film / Documentaries
Annual ID:
11041E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Film / Documentaries
Annual ID:
11042E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co., Ltd.
Title:
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Category:
Film / Documentaries
Annual ID:
11043E