The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures Agency: OgilvyEntertainment / New York Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
Darren Jew Agency: Leo Burnett / Millers Point Client: Canon Category: Film / Documentaries
Up There Agency: Mekanism / San Francisco Client: Stella Artois Category: Film / Documentaries
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Film / Documentaries
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /
Speed-date-a-dog Agency: Atelier Amuse / Montreal Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign Agency: BBDO New York / New York Client: Starbucks Category: Events and Installations /
Visible You Agency: BBDO New York / New York Client: GE Category: Events and Installations /
WALLS ARE DANCING Agency: BETC Euro RSCG / Paris Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room" Agency: DeVito/Verdi / New York Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /
Earth FM Agency: Leo Burnett / Millers Point Client: WWF Category: Events and Installations /
Photo 5 Exhibition Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Events and Installations /
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront Agency: Maude / New York Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest Agency: OgilvyEntertainment / New York Client: Time Warner Cable Category: Events and Installations /
Reality Billboard Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Events and Installations /
Slim Chin Gaming experience Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game Agency: ATTIK / San Francisco Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming
AT&T World Cup Headercam Banner Agency: BBDO New York, BBDO Atlanta Client: AT&T Category: Branded Applications /

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Kraft, Capri Sun

The Disrespectoids Disadventures

Online Branded Entertainment /

11069E

2011 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods S.A.

Love in Action

Online Branded Entertainment /

11070E

2011 Branded Entertainment Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Online Branded Entertainment /

11071E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Online Branded Entertainment /

11072E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Online Branded Entertainment /

11073E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Online Branded Entertainment /

11074E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Darren Jew

Film / Documentaries

11039E

2011 Branded Entertainment Merit Award

Mekanism / San Francisco

Stella Artois

Up There

Film / Documentaries

11040E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Film / Documentaries

11041E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Film / Documentaries

11042E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike Sports (China) Co., Ltd.

Nike 2010 Fall Basketball Campaign ?Lian Documentary

Film / Documentaries

11043E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Change the Game

Film / Documentaries

11044E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

Warner Bros Canada

Speed-date-a-dog

Events and Installations /

11100E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks

The Big Picture Campaign

Events and Installations /

11101E

2011 Branded Entertainment Merit Award

BBDO New York / New York

GE

Visible You

Events and Installations /

11102E

2011 Branded Entertainment Merit Award

BETC Euro RSCG / Paris

DULUX VALENTINE

WALLS ARE DANCING

Events and Installations /

11103E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Re:Form School

Events and Installations /

11104E

2011 Branded Entertainment Merit Award

DeVito/Verdi / New York

Daffy's

Daffy's "Undressing Room"

Events and Installations /

11105E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Events and Installations /

11106E

2011 Branded Entertainment Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

The Volvo Subject60 Experiment

Events and Installations /

11107E

2011 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Events and Installations /

11108E

2011 Branded Entertainment Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Events and Installations /

11109E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

WWF

Earth FM

Events and Installations /

11110E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon Australia

Photo 5 Exhibition

Events and Installations /

11111E

2011 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

David On Demand

Events and Installations /

11112E

2011 Branded Entertainment Merit Award

Maude / New York

MTV

"The Buried Life" Interactive Storefront

Events and Installations /

11113E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Time Warner Cable

TWC Step Thru the Screen at MLB All Star FanFest

Events and Installations /

11114E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Yellow Pages

Reality Billboard

Events and Installations /

11115E

2011 Branded Entertainment Merit Award

Wieden+Kennedy New York / New York

ESPN

2010 FIFA World Cup - One Game Changes Everything

Events and Installations /

11116E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

Slim Chin Gaming experience

Gaming / Online gaming

11045E

2011 Branded Entertainment Merit Award

AKQA Shanghai / Shanghai

KRAFT Foods

Oreo Dunking Fun Challenge

Gaming / Online gaming

11046E

2011 Branded Entertainment Merit Award

ATTIK / San Francisco

Scion

Take on the Machine AR Game

Gaming / Online gaming

11047E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Foursome Trivia Challenge

Gaming / Online gaming

11048E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Battle of the Cheetos

Gaming / Online gaming

11049E

2011 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

11050E

2011 Branded Entertainment Merit Award

BBDO New York, BBDO Atlanta

AT&T

AT&T World Cup Headercam Banner

Branded Applications /

11051E

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