The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures Agency: OgilvyEntertainment / New York Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
AT&T World Cup Headercam Banner Agency: BBDO New York, BBDO Atlanta Client: AT&T Category: Branded Applications /

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Kraft, Capri Sun

The Disrespectoids Disadventures

Online Branded Entertainment /

11069E

2011 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods S.A.

Love in Action

Online Branded Entertainment /

11070E

2011 Branded Entertainment Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Online Branded Entertainment /

11071E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Online Branded Entertainment /

11072E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Online Branded Entertainment /

11073E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Online Branded Entertainment /

11074E

2011 Branded Entertainment Merit Award

BBDO New York, BBDO Atlanta

AT&T

AT&T World Cup Headercam Banner

Branded Applications /

11051E

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