The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming


Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming


Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games


Daredevil Delivery
Agency: Soho Square Beijing / Beijing
Client: Subway Category: Gaming / Branded Mobile Games


Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Gaming / Online gaming


Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai
Client: KRAFT Foods Category: Gaming / Online gaming


Take on the Machine AR Game
Agency: ATTIK / San Francisco
Client: Scion Category: Gaming / Online gaming


Foursome Trivia Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming


Battle of the Cheetos
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Gaming / Online gaming


Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen Category: Gaming / Online gaming


Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
Soho Square Beijing / Beijing
Client:
Subway
Title:
Daredevil Delivery
Category:
Gaming / Branded Mobile Games
Annual ID:
11013E

Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Annual ID:
11045E

Award:
2011 Branded Entertainment Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Annual ID:
11046E

Award:
2011 Branded Entertainment Merit Award
Agency:
ATTIK / San Francisco
Client:
Scion
Title:
Take on the Machine AR Game
Category:
Gaming / Online gaming
Annual ID:
11047E

Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Annual ID:
11048E

Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Battle of the Cheetos
Category:
Gaming / Online gaming
Annual ID:
11049E
