The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
STRIP Agency: Design Army / Washington Client: AIGA Baltimore Category: Collateral Design / Self-promotion
Leo Burnett Christmas Bags Agency: Leo Burnett, Toronto / Toronto Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12 Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Comedymark Logo Agency: TheLab / New York Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
The PUMA Eco-Table Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Corporate Identity Victor Russo's Osteria Agency: Total Identity bv / Amsterdam Client: Victor Russo Category: Corporate Identity / Campaign
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
#1 in Europe Agency: MacLaren McCann Canada / Calgary Client: Fotolia Category: Typography in Design / Campaign
Love Labo Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Design Silver Pencil

Design Army / Washington

AIGA Baltimore

STRIP

Collateral Design / Self-promotion

11035D

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

Leo Burnett

Leo Burnett Christmas Bags

Collateral Design / Self-promotion

11036D

2011 Design Bronze Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Undergraduate Catalog 2011/12

Collateral Design / Self-promotion

11037D

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

11015N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Design Gold Pencil

Sandstrom Partners / Portland

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

11007D

2011 Design Silver Pencil

TheLab / New York

Comedy Central

Comedymark Logo

Branding / Logo/Trademark Design - Single Only

11008D

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Magazine / Full Page or Spread - Single

11004A

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Design Bronze Pencil

GBH / London

PUMA

The PUMA Eco-Table

Corporate Identity / Campaign

11015D

2011 Design Bronze Pencil

Total Identity bv / Amsterdam

Victor Russo

Corporate Identity Victor Russo's Osteria

Corporate Identity / Campaign

11016D

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Typography in Design / Campaign

11073D

2011 Design Silver Pencil

MacLaren McCann Canada / Calgary

Fotolia

#1 in Europe

Typography in Design / Campaign

11074D

2011 Design Bronze Pencil

iyamadesign inc. / Tokyo

Institute of Medical Science, University of Tokyo,

Love Labo

Typography in Design / Campaign

11075D

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Interactive Bronze Pencil

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Site

Websites & Microsites / Public Service/ Non-Profit

11021N

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

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