The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single


Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign


The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign


SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku
Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign


SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Corporate Identity / Campaign


Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo Category: Corporate Identity / Campaign


Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes


The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes


One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online


Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community


Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


Exchange Student
Agency: BBDO New York / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single


GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single


The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single


Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single


"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single


Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single


Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single


IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single


Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign


Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign


LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign


The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics


Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics


True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics


REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes


Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes


STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion


Leo Burnett Christmas Bags
Agency: Leo Burnett, Toronto / Toronto
Client: Leo Burnett Category: Collateral Design / Self-promotion


SVA Undergraduate Catalog 2011/12
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion


REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings


The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings


"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Agency: MediaCom / New York
Client: Audi of America Category: Television / Specials or one-time screenings


Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design


Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com Category: Publication Design / Book Cover Design


Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design


UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods


Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods


THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods


Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites & Microsites / Consumer Goods


Yes I am Precious
Agency: BREAKFAST / New York
Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single


James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)


King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)


Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)


Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)


Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single


Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single


Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D

Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Advertising Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11040A

Award:
2011 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Annual ID:
11012D

Award:
2011 Design Silver Pencil
Agency:
10inc / Sibuya-ku
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Annual ID:
11013D

Award:
2011 Design Silver Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Corporate Identity / Campaign
Annual ID:
11014D

Award:
2011 Design Bronze Pencil
Agency:
GBH / London
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Annual ID:
11015D

Award:
2011 Design Bronze Pencil
Agency:
Total Identity bv / Amsterdam
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Annual ID:
11016D

Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11064N

Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N

Award:
2011 Interactive Silver Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11082N

Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T

Award:
2011 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T

Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T

Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Annual ID:
11042T

Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T

Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N

Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N

Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N

Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A

Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A

Award:
2011 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11033A

Award:
2011 Interactive Silver Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Craft / Animation / Motion Graphics
Annual ID:
11090N

Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N

Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11069N

Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N

Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Annual ID:
11035D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Leo Burnett
Title:
Leo Burnett Christmas Bags
Category:
Collateral Design / Self-promotion
Annual ID:
11036D

Award:
2011 Design Bronze Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2011/12
Category:
Collateral Design / Self-promotion
Annual ID:
11037D

Award:
2011 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Annual ID:
11003E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Audi of America
Title:
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Category:
Television / Specials or one-time screenings
Annual ID:
11005E

Award:
2011 Design Gold Pencil
Agency:
Eduardo del Fraile / Murcia
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Annual ID:
11048D

Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Cover Design
Annual ID:
11049D

Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Publication Design / Book Cover Design
Annual ID:
11050D

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11004N

Award:
2011 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11005N

Award:
2011 Interactive Silver Pencil
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS
Title:
THE PERRIER MANSION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11006N

Award:
2011 Interactive Bronze Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11007N

Award:
2011 Interactive Bronze Pencil
Agency:
BREAKFAST / New York
Client:
TO BENEFIT LIVESTRONG
Title:
Yes I am Precious
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11056N

Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A

Award:
2011 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11028A

Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11029A

Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11030A

Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
