The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign

STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign

Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign

Farrier Wines Packaging Agency: Duncan/Channon / San Francisco Client: Farrier Wines Category: Package Design / Campaign

Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign

Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign

Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign

Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign

Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign

Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign

Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games

Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games

The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single

Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single

Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services

Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services

AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services

Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign

Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign

The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community

Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community

Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community

APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community

UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods

Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Websites & Microsites / Consumer Goods

THE PERRIER MANSION Agency: Ogilvy France / Paris Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods

Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods

Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /

Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /

Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /

Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

Once More To The Lake Agency: Toth Brand Imaging / Cambridge Client: Mike Toth Category: Typography in Design / Single

The BMW Light Wall „Reflection“ Agency: Serviceplan / MÃ¼nchen Client: BMW AG Deutschland Category: Typography in Design / Single

Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single

Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign

Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign

PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single

Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Package Design / Single

Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces

The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces

bit.code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces

YOHO Midtown Residential Clubhouse Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces

True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods

The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods

Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods

Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure

Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure

Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure

Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single

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Title

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Annual ID

Award: 2011 Design Gold Pencil

Agency: Shaobin Lin / Shantou

Client: Guangdong Yawei Biotechnology Co,.Ltd.

Title: A Wisp of Tea

Category: Package Design / Campaign

Annual ID: 11019D

Award: 2011 Design Silver Pencil

Agency: Kolle Rebbe / Hamburg

Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

Title: STOP THE WATER WHILE USING ME!

Category: Package Design / Campaign

Annual ID: 11020D

Award: 2011 Design Silver Pencil

Agency: McGarrah Jessee / Austin

Client: Spoetzl Brewery

Title: Shiner Beers 101 Packaging

Category: Package Design / Campaign

Annual ID: 11021D

Award: 2011 Design Bronze Pencil

Agency: Duncan/Channon / San Francisco

Client: Farrier Wines

Title: Farrier Wines Packaging

Category: Package Design / Campaign

Annual ID: 11022D

Award: 2011 Advertising Gold Pencil

Agency: Radical Media / New York

Client: Old Spice

Title: Old Spice NFL

Category: Consumer Television / Commercials of var. length - Campaign

Annual ID: 11062T

Award: 2011 Advertising Silver Pencil

Agency: Leo Burnett Chicago / Chicago

Client: Allstate Insurance

Title: Mayhem

Category: Consumer Television / Commercials of var. length - Campaign

Annual ID: 11063T

Award: 2011 Design Gold Pencil

Agency: Grey Kuala Lumpur / Kuala Lumpur

Client: Malaysian Nature Society (MNS)

Title: Belum Temengor Petition Campaign

Category: Public Service / Outdoor and Posters - Campaign

Annual ID: 11066D

Award: 2011 Design Silver Pencil

Agency: Design Army / Washington

Client: Signature Theatre

Title: Signature Theatre Season Posters

Category: Public Service / Outdoor and Posters - Campaign

Annual ID: 11067D

Award: 2011 Design Bronze Pencil

Award:
2011 Design Gold Pencil

Agency:
Shaobin Lin / Shantou

Client:
Guangdong Yawei Biotechnology Co,.Ltd.

Title:
A Wisp of Tea

Category:
Package Design / Campaign

Annual ID:
11019D

Award:
2011 Design Silver Pencil

Agency:
Kolle Rebbe / Hamburg

Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

Title:
STOP THE WATER WHILE USING ME!

Category:
Package Design / Campaign

Annual ID:
11020D

Award:
2011 Design Silver Pencil

Agency:
McGarrah Jessee / Austin

Client:
Spoetzl Brewery

Title:
Shiner Beers 101 Packaging

Category:
Package Design / Campaign

Annual ID:
11021D

Award:
2011 Design Bronze Pencil

Agency:
Duncan/Channon / San Francisco

Client:
Farrier Wines

Title:
Farrier Wines Packaging

Category:
Package Design / Campaign

Annual ID:
11022D

Award:
2011 Advertising Gold Pencil

Agency:
Radical Media / New York

Client:
Old Spice

Title:
Old Spice NFL

Category:
Consumer Television / Commercials of var. length - Campaign

Annual ID:
11062T

Award:
2011 Advertising Silver Pencil

Agency:
Leo Burnett Chicago / Chicago

Client:
Allstate Insurance

Title:
Mayhem

Category:
Consumer Television / Commercials of var. length - Campaign

Annual ID:
11063T

Award:
2011 Design Gold Pencil

Agency:
Grey Kuala Lumpur / Kuala Lumpur

Client:
Malaysian Nature Society (MNS)

Title:
Belum Temengor Petition Campaign

Category:
Public Service / Outdoor and Posters - Campaign

Annual ID:
11066D

Award:
2011 Design Silver Pencil

Agency:
Design Army / Washington

Client:
Signature Theatre

Title:
Signature Theatre Season Posters

Category:
Public Service / Outdoor and Posters - Campaign

Annual ID:
11067D

Award:
2011 Design Bronze Pencil

Agency:
Y&R Chicago / Chicago

Client:
National Parks Conservation Association

Title:
Give Two Cents

Category:
Public Service / Outdoor and Posters - Campaign

Annual ID:
11068D

Award:
2011 Design Bronze Pencil

Agency:
Y&R South Africa / Wendywood

Client:
UNICEF

Title:
Scary Nights

Category:
Public Service / Outdoor and Posters - Campaign

Annual ID:
11069D

Award:
2011 Branded Entertainment Silver Pencil

Agency:
Crispin Porter + Bogusky / Boulder

Client:
Bolthouse Farms

Title:
Xtreme Xrunch Kart

Category:
Gaming / Branded Mobile Games

Annual ID:
11012E

Award:
2011 Branded Entertainment Bronze Pencil

Agency:
Soho Square Beijing / Beijing

Client:
Subway

Title:
Daredevil Delivery

Category:
Gaming / Branded Mobile Games

Annual ID:
11013E

Award:
2011 Interactive Silver Pencil

Agency:
Milk+Koblin / New York

Client:
Arcade Fire/Google

Title:
The Wilderness Downtown

Category:
Interactive Advertising / Other Interactive Media - Single

Annual ID:
11053N

Award:
2011 Interactive Bronze Pencil

Agency:
mono / minneapolis