The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Save as WWF Agency: Jung von Matt / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Obeetee Logo Agency: Sandstrom Partners / Portland Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Bold Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
PAR Agency: Blok Design / Toronto Client: Moxie Pictures Category: Publication Design / Book Layout Design
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign

2011 Interactive Best of Show Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Advertising Best of Show Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

11094G

2011 Design Best of Show Pencil

Go Welsh / Lancaster

Society of Design

Dear Bill

Typography in Design / Single

11070D

2011 Advertising Green Pencil

Jung von Matt / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Advertising Gold Pencil

Lowe Indonesia / Jakarta

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

11045T

2011 Design Gold Pencil

DDB China Group / Shanghai

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

11027D

2011 Advertising Gold Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral / Posters - Campaign

11019A

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Design Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

11023D

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Outdoor and Posters - Single

11034A

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

2011 Design Gold Pencil

Sandstrom Partners / Portland

Obeetee Pvt Ltd

Obeetee Logo

Branding / Logo/Trademark Design - Single Only

11007D

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Gold Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Non-Broadcast / Single

11075T

2011 Advertising Gold Pencil

Saatchi & Saatchi / New York

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

11076T

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Cinema Advertising / Maximum 3 minutes - Single

11066T

2011 Design Gold Pencil

MTV Networks / New York

MTV

MTV Redesign

Broadcast Design / Campaign

11060D

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Advertising Gold Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Collateral / Promotion (Agencies creating work for individuals)

11027A

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Interactive Gold Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

11093N

2011 Design Gold Pencil

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Spatial Design / Indoor Spaces

11038D

2011 Design Gold Pencil

Digital Kitchen / Chicago

The Cosmopolitan Hotel of Las Vegas

The Cosmopolitan Digital Experience

Spatial Design / Indoor Spaces

11039D

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Design Gold Pencil

BBDO / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Gold Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

11083N

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Design Gold Pencil

GBH / London

PUMA

PUMA Phone Packaging

Package Design / Single

11017D

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Design Gold Pencil

Blok Design / Toronto

Moxie Pictures

PAR

Publication Design / Book Layout Design

11051D

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

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