The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
PAR Agency: Blok Design / Toronto Client: Moxie Pictures Category: Publication Design / Book Layout Design
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Broadcast Design / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Design Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Industrial Design/Product Design / Campaign

11023D

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Design Gold Pencil

iris / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

11043D

2011 Interactive Gold Pencil

FIRM / Tokyo

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

11008N

2011 Design Gold Pencil

Blok Design / Toronto

Moxie Pictures

PAR

Publication Design / Book Layout Design

11051D

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

11093G

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

11095G

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Design Gold Pencil

Shaobin Lin / Shantou

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

11019D

2011 Design Gold Pencil

MTV Networks / New York

MTV

MTV Redesign

Broadcast Design / Campaign

11060D

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Outdoor and Posters - Single

11034A

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Design Gold Pencil

GBH / London

PUMA

PUMA Phone Packaging

Package Design / Single

11017D

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Interactive Gold Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

11083N

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Design Gold Pencil

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Spatial Design / Indoor Spaces

11038D

2011 Design Gold Pencil

Digital Kitchen / Chicago

The Cosmopolitan Hotel of Las Vegas

The Cosmopolitan Digital Experience

Spatial Design / Indoor Spaces

11039D

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

2011 Design Gold Pencil

BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

11042D

2011 Advertising Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

11088G

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

11089G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

11090G

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

11004N

2011 Interactive Gold Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Websites & Microsites / Social Networks/ Community

11030N

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Broadcast Design / Single

11056D

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Advertising Gold Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral / Posters - Campaign

11019A

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