The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single


Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single


Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion


Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services


IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single


"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces


Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single


Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign


James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)


A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign


Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Music


UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / E-Commerce


$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single


The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Single


adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single


Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single


Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single


NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Craft / Sound Design


Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Other Branded Entertainment /


Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single


Bold
Agency: BBDO New York / New York
Client: Diageo/Guinness Category: Collateral Design / Posters - Single


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign


Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces


The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces


Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single


Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign


YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Craft / Typography


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign


Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Craft / Interface Design


Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single


The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign


Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign


Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /


SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website


Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign


Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Branded Applications /


The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community


Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design


REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single


UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360


The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit


A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single


Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D

Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G

Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N

Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N

Award:
2011 Design Gold Pencil
Agency:
BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11042D

Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N

Award:
2011 Design Gold Pencil
Agency:
DDB China Group / Shanghai
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Annual ID:
11027D

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E

Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A

Award:
2011 Design Gold Pencil
Agency:
Shaobin Lin / Shantou
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Annual ID:
11019D

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Music
Annual ID:
11020E

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Annual ID:
11015N

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A

Award:
2011 Design Gold Pencil
Agency:
iris / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Annual ID:
11043D

Award:
2011 Interactive Gold Pencil
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11077N

Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Annual ID:
11042T

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Annual ID:
11093N

Award:
2011 Branded Entertainment Gold Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Other Branded Entertainment /
Annual ID:
11029E

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T

Award:
2011 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Annual ID:
11024D

Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A

Award:
2011 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Annual ID:
11038D

Award:
2011 Design Gold Pencil
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Annual ID:
11039D

Award:
2011 Advertising Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Annual ID:
11010A

Award:
2011 Advertising Gold Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Annual ID:
11081T

Award:
2011 Interactive Gold Pencil
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Annual ID:
11086N

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11095G

Award:
2011 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
11001D

Award:
2011 Interactive Gold Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Annual ID:
11083N

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G

Award:
2011 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Annual ID:
11012D

Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Annual ID:
11073D

Award:
2011 Design Gold Pencil
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Annual ID:
11017D

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E

Award:
2011 Interactive Gold Pencil
Agency:
FIRM / Tokyo
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Annual ID:
11008N

Award:
2011 Advertising Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Annual ID:
11019A

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Annual ID:
11014E

Award:
2011 Interactive Gold Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11030N

Award:
2011 Design Gold Pencil
Agency:
Eduardo del Fraile / Murcia
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Annual ID:
11048D

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Annual ID:
11070T

Award:
2011 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11004N

Award:
2011 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11079N

Award:
2011 Interactive Gold Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11019N
