The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Bold Agency: BBDO New York / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
MTV Redesign Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single
A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Selinah Agency: Ogilvy Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service / Television - Single
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Craft / Typography
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Cascades 2009 Annual Report on Sustainable Development Agency: Paprika / Montreal Client: Cascades Category: Branding / Annual Report
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
PUMA Phone Packaging Agency: GBH / London Client: PUMA Category: Package Design / Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Fast Ball Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Design Gold Pencil

Go Welsh / Lancaster

Society of Design

Dear Bill

Typography in Design / Single

11070D

2011 Advertising Gold Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

11094G

2011 Interactive Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

11079N

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

2011 Design Gold Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Typography in Design / Campaign

11073D

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Websites & Microsites / Durable Goods

11011N

2011 Design Gold Pencil

BBDO New York / New York

Diageo/Guinness

Bold

Collateral Design / Posters - Single

11024D

2011 Advertising Gold Pencil

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Innovation in Advertising / Campaign

11088G

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Innovation in Advertising / Campaign

11089G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Innovation in Advertising / Campaign

11090G

2011 Design Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Broadcast Design / Music Videos

11061D

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Design Gold Pencil

BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt

Chamber of Commerce Frankfurt, Germany

"Pulse of the City"

Spatial Design / Outdoor Spaces

11042D

2011 Interactive Gold Pencil

FIRM / Tokyo

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

11008N

2011 Design Gold Pencil

MTV Networks / New York

MTV

MTV Redesign

Broadcast Design / Campaign

11060D

2011 Advertising Gold Pencil

Lowe Indonesia / Jakarta

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

11045T

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Design Gold Pencil

iris / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

11043D

2011 Design Gold Pencil

Shaobin Lin / Shantou

Guangdong Yawei Biotechnology Co,.Ltd.

A Wisp of Tea

Package Design / Campaign

11019D

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Interactive Gold Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Craft / Interface Design

11083N

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

11004N

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Advertising Gold Pencil

Ogilvy Johannesburg / Johannesburg

Topsy Foundation

Selinah

Public Service / Television - Single

11042T

2011 Interactive Gold Pencil

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Craft / Typography

11086N

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Design Gold Pencil

Paprika / Montreal

Cascades

Cascades 2009 Annual Report on Sustainable Development

Branding / Annual Report

11001D

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Interactive Gold Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Websites & Microsites / Social Networks/ Community

11030N

2011 Advertising Gold Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Non-Broadcast / Single

11075T

2011 Advertising Gold Pencil

Saatchi & Saatchi / New York

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

11076T

2011 Design Gold Pencil

GBH / London

PUMA

PUMA Phone Packaging

Package Design / Single

11017D

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Interactive Gold Pencil

BBH / New York

Google

Fast Ball

Websites & Microsites / Branded Games

11001N

2011 Interactive Gold Pencil

Google / NY

Google Creative Lab

Google Demo Slam

Websites & Microsites / Self-Promotion

11023N

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

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