The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
Splitting Headache Agency: Y&R Dubai / DUBAI Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Find Red Agency: Proximity Canada / Toronto Client: Mars Canada Category: Websites & Microsites / Branded Games
Once More To The Lake Agency: Toth Brand Imaging / Cambridge Client: Mike Toth Category: Typography in Design / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Experiential Advertising / Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Craft / Sound Design
The Gift Agency: DDB London / London Client: Philips Category: Non-Broadcast / Single

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Design Silver Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Outdoor Design / Campaign

11046D

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Design Silver Pencil

Y&R Dubai / DUBAI

Paras Pharma

Splitting Headache

Collateral Design / P.O.P. and In-Store - Campaign

11031D

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Advertising Silver Pencil

Droga5 / New York

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

11067T

2011 Advertising Silver Pencil

Leo Burnett / Hong Kong

IKEA

Trailer

Cinema Advertising / Maximum 3 minutes - Single

11068T

2011 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

11004D

2011 Design Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Branding / Booklet/Brochure

11005D

2011 Interactive Silver Pencil

Proximity Canada / Toronto

Mars Canada

Find Red

Websites & Microsites / Branded Games

11002N

2011 Design Silver Pencil

Toth Brand Imaging / Cambridge

Mike Toth

Once More To The Lake

Typography in Design / Single

11071D

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Interactive Silver Pencil

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Corporate Website

11009N

2011 Advertising Silver Pencil

Ogilvy New York / New York

IBM

Watson

Innovation in Advertising / Single

11084G

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral Design / Posters - Single

11025D

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Advertising Silver Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11035A

2011 Interactive Silver Pencil

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Social Networks/ Community

11031N

2011 Interactive Silver Pencil

POKE / London

Orange

Glastotag

Websites & Microsites / Social Networks/ Community

11032N

2011 Design Silver Pencil

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Collateral Design / P.O.P. and In-Store - Single

11030D

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Advertising Silver Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Experiential Advertising / Single

11101G

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Interactive Silver Pencil

BBH / New York

Google

Chrome Speed Tests

Craft / Sound Design

11094N

2011 Advertising Silver Pencil

DDB London / London

Philips

The Gift

Non-Broadcast / Single

11077T

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