The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Find Red Agency: Proximity Canada / Toronto Client: Mars Canada Category: Websites & Microsites / Branded Games
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Experiential Advertising / Single
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
#1 in Europe Agency: MacLaren McCann Canada / Calgary Client: Fotolia Category: Typography in Design / Campaign
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single
Great Expectations Agency: Design Army / Washington Client: University of Virginia Library Category: Branding / Annual Report
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Cover Design
Once More To The Lake Agency: Toth Brand Imaging / Cambridge Client: Mike Toth Category: Typography in Design / Single
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Craft / Sound Design
Comedymark Logo Agency: TheLab / New York Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
The Gift Agency: DDB London / London Client: Philips Category: Non-Broadcast / Single
Neighbours Agency: Ogilvy Johannesburg / Johannesburg Client: POWA Category: Non-Broadcast / Single
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Silver Pencil

Proximity Canada / Toronto

Mars Canada

Find Red

Websites & Microsites / Branded Games

11002N

2011 Advertising Silver Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Experiential Advertising / Single

11101G

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Design Silver Pencil

MacLaren McCann Canada / Calgary

Fotolia

#1 in Europe

Typography in Design / Campaign

11074D

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Advertising Silver Pencil

Ogilvy New York / New York

IBM

Watson

Innovation in Advertising / Single

11084G

2011 Design Silver Pencil

Design Army / Washington

University of Virginia Library

Great Expectations

Branding / Annual Report

11002D

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Newspaper / Full Page or Spread - Single

11001A

2011 Advertising Silver Pencil

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11040A

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Collateral / Posters - Campaign

11020A

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Cover Design

11049D

2011 Design Silver Pencil

Toth Brand Imaging / Cambridge

Mike Toth

Once More To The Lake

Typography in Design / Single

11071D

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Interactive Silver Pencil

BBH / New York

Google

Chrome Speed Tests

Craft / Sound Design

11094N

2011 Design Silver Pencil

TheLab / New York

Comedy Central

Comedymark Logo

Branding / Logo/Trademark Design - Single Only

11008D

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Advertising Silver Pencil

DDB London / London

Philips

The Gift

Non-Broadcast / Single

11077T

2011 Advertising Silver Pencil

Ogilvy Johannesburg / Johannesburg

POWA

Neighbours

Non-Broadcast / Single

11078T

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Interactive Silver Pencil

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Craft / Typography

11087N

2011 Advertising Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Innovation in Advertising / Campaign

11091G

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