The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Out Of Home / Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
#1 in Europe Agency: MacLaren McCann Canada / Calgary Client: Fotolia Category: Typography in Design / Campaign
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
bit.code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Get Tested Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Public Service / Radio - Single
Great Expectations Agency: Design Army / Washington Client: University of Virginia Library Category: Branding / Annual Report
Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Save Agency: Contract Advertising / New Delhi Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
STRIP Agency: Design Army / Washington Client: AIGA Baltimore Category: Collateral Design / Self-promotion
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Out Of Home / Campaign

11015A

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Advertising Silver Pencil

Droga5 / New York

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

11067T

2011 Advertising Silver Pencil

Leo Burnett / Hong Kong

IKEA

Trailer

Cinema Advertising / Maximum 3 minutes - Single

11068T

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

STOP THE WATER WHILE USING ME!

Package Design / Campaign

11020D

2011 Design Silver Pencil

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers 101 Packaging

Package Design / Campaign

11021D

2011 Design Silver Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Outdoor Design / Campaign

11046D

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

2011 Advertising Silver Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co

Levi's Work Wear Campaign

Integrated Branding / Integrated Branding Campaign

11097G

2011 Design Silver Pencil

MacLaren McCann Canada / Calgary

Fotolia

#1 in Europe

Typography in Design / Campaign

11074D

2011 Interactive Silver Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Craft / Animation / Motion Graphics

11090N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

SAP

bit.code by Julius Popp

Spatial Design / Indoor Spaces

11040D

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Advertising Silver Pencil

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

Get Tested Project

Public Service / Radio - Single

11041R

2011 Design Silver Pencil

Design Army / Washington

University of Virginia Library

Great Expectations

Branding / Annual Report

11002D

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Advertising Silver Pencil

Contract Advertising / New Delhi

Environment Friends

Save

Public Service / Outdoor and Posters - Campaign

11036A

2011 Interactive Silver Pencil

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Social Networks/ Community

11031N

2011 Interactive Silver Pencil

POKE / London

Orange

Glastotag

Websites & Microsites / Social Networks/ Community

11032N

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Design Silver Pencil

Design Army / Washington

AIGA Baltimore

STRIP

Collateral Design / Self-promotion

11035D

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Silver Pencil

Ogilvy New York / New York

IBM

Watson

Innovation in Advertising / Single

11084G

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Magazine / Full Page or Spread - Single

11004A

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

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