The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION Agency: Ogilvy France / Paris Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
Once More To The Lake Agency: Toth Brand Imaging / Cambridge Client: Mike Toth Category: Typography in Design / Single
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Package Design / Single
bit.code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces
The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Craft / Sound Design
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
#1 in Europe Agency: MacLaren McCann Canada / Calgary Client: Fotolia Category: Typography in Design / Campaign
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Cover Design
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
Subaru "The CarParts" Agency: Starland Co.,Ltd. / Tokyo Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
Scale Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG

STOP THE WATER WHILE USING ME!

Package Design / Campaign

11020D

2011 Design Silver Pencil

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers 101 Packaging

Package Design / Campaign

11021D

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Advertising Silver Pencil

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11040A

2011 Interactive Silver Pencil

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Social Networks/ Community

11031N

2011 Interactive Silver Pencil

POKE / London

Orange

Glastotag

Websites & Microsites / Social Networks/ Community

11032N

2011 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay

Doritos Late Night Rihanna

Websites & Microsites / Consumer Goods

11005N

2011 Interactive Silver Pencil

Ogilvy France / Paris

NESTLE WATERS

THE PERRIER MANSION

Websites & Microsites / Consumer Goods

11006N

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Design Silver Pencil

Toth Brand Imaging / Cambridge

Mike Toth

Once More To The Lake

Typography in Design / Single

11071D

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Design Silver Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Package Design / Single

11018D

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

SAP

bit.code by Julius Popp

Spatial Design / Indoor Spaces

11040D

2011 Interactive Silver Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award - The Speed Camera Lottery

Websites & Microsites / Durable Goods

11012N

2011 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

11004D

2011 Design Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Branding / Booklet/Brochure

11005D

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Interactive Silver Pencil

BBH / New York

Google

Chrome Speed Tests

Craft / Sound Design

11094N

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Design Silver Pencil

MacLaren McCann Canada / Calgary

Fotolia

#1 in Europe

Typography in Design / Campaign

11074D

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Cover Design

11049D

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Design Silver Pencil

Starland Co.,Ltd. / Tokyo

Fuji Heavy Industries LTD

Subaru "The CarParts"

Broadcast Design / Single

11057D

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Advertising Silver Pencil

Droga5 / New York

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

11067T

2011 Advertising Silver Pencil

Leo Burnett / Hong Kong

IKEA

Trailer

Cinema Advertising / Maximum 3 minutes - Single

11068T

2011 Interactive Silver Pencil

Jung von Matt / Limmat / Zurich

Caritas

One Minute of Silence

Integrated Branding / Integrated Branding Campaign - Online

11082N

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Advertising Silver Pencil

Lew´Lara\TBWA / São Paulo

Donate your Garbage

Scale

Public Service / Newspaper or Magazine - Campaign

11031A

2011 Advertising Silver Pencil

walker / zurich

Amnesty International

Human Rights

Public Service / Newspaper or Magazine - Campaign

11032A

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

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