The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Great Expectations Agency: Design Army / Washington Client: University of Virginia Library Category: Branding / Annual Report
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Scale Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

2011 Advertising Silver Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co

Levi's Work Wear Campaign

Integrated Branding / Integrated Branding Campaign

11097G

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Design Silver Pencil

Design Army / Washington

University of Virginia Library

Great Expectations

Branding / Annual Report

11002D

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Advertising Silver Pencil

Lew´Lara\TBWA / São Paulo

Donate your Garbage

Scale

Public Service / Newspaper or Magazine - Campaign

11031A

2011 Advertising Silver Pencil

walker / zurich

Amnesty International

Human Rights

Public Service / Newspaper or Magazine - Campaign

11032A

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Interactive Silver Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Interface Design

11084N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Advertising Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Innovation in Advertising / Campaign

11091G

2011 Interactive Silver Pencil

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Social Networks/ Community

11031N

2011 Interactive Silver Pencil

POKE / London

Orange

Glastotag

Websites & Microsites / Social Networks/ Community

11032N

2011 Interactive Silver Pencil

Saatchi & Saatchi / London

T-Mobile

Welcome Back

Online Films And Video / Event or Live Webcast - Single

11059N

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

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