The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
#1 in Europe Agency: MacLaren McCann Canada / Calgary Client: Fotolia Category: Typography in Design / Campaign
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
Get Tested Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Public Service / Radio - Single
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Scale Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single
bit.code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Once More To The Lake Agency: Toth Brand Imaging / Cambridge Client: Mike Toth Category: Typography in Design / Single
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Save Agency: Contract Advertising / New Delhi Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Comedymark Logo Agency: TheLab / New York Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Interactive Silver Pencil

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Craft / Typography

11087N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

11004D

2011 Design Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Branding / Booklet/Brochure

11005D

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral Design / Posters - Single

11025D

2011 Design Silver Pencil

MacLaren McCann Canada / Calgary

Fotolia

#1 in Europe

Typography in Design / Campaign

11074D

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Silver Pencil

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Corporate Website

11009N

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Advertising Silver Pencil

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

Get Tested Project

Public Service / Radio - Single

11041R

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Advertising Silver Pencil

Lew´Lara\TBWA / São Paulo

Donate your Garbage

Scale

Public Service / Newspaper or Magazine - Campaign

11031A

2011 Advertising Silver Pencil

walker / zurich

Amnesty International

Human Rights

Public Service / Newspaper or Magazine - Campaign

11032A

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Advertising Silver Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11035A

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Advertising Silver Pencil

Ogilvy New York / New York

IBM

Watson

Innovation in Advertising / Single

11084G

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

SAP

bit.code by Julius Popp

Spatial Design / Indoor Spaces

11040D

2011 Advertising Silver Pencil

Droga5 / New York

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

11067T

2011 Advertising Silver Pencil

Leo Burnett / Hong Kong

IKEA

Trailer

Cinema Advertising / Maximum 3 minutes - Single

11068T

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Design Silver Pencil

Toth Brand Imaging / Cambridge

Mike Toth

Once More To The Lake

Typography in Design / Single

11071D

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Collateral / Posters - Campaign

11020A

2011 Advertising Silver Pencil

Contract Advertising / New Delhi

Environment Friends

Save

Public Service / Outdoor and Posters - Campaign

11036A

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Design Silver Pencil

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Collateral Design / P.O.P. and In-Store - Single

11030D

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Design Silver Pencil

TheLab / New York

Comedy Central

Comedymark Logo

Branding / Logo/Trademark Design - Single Only

11008D

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