The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
All About Acupressure Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Cover Design
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Immigration Stamps - Calendar Agency: TBWA\ Gurgaon / Gurgaon Client: Yatra.com Category: Direct Mail / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Living Christmas Cards Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Craft / Typography
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
The Gift Agency: DDB London / London Client: Philips Category: Non-Broadcast / Single
Neighbours Agency: Ogilvy Johannesburg / Johannesburg Client: POWA Category: Non-Broadcast / Single
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign
The Wilderness Downtown Agency: Milk+Koblin and Google Creative Lab / New York Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
Izia Agency: BETC Euro RSCG / Paris Client: Petit Bateau Category: Broadcast Design / Music Videos
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Package Design / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
bit.code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign

2011 Advertising Silver Pencil

Belgiovane Williams Mackay / Ultimo

Selleys

3 in 1

Consumer Television / Over :30 / Under :90 - Single

11053T

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Interactive Silver Pencil

Big Spaceship / Brooklyn

Big Spaceship

Most Awesomest Thing Ever

Websites & Microsites / Self-Promotion

11024N

2011 Interactive Silver Pencil

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Self-Promotion

11025N

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Design Silver Pencil

Ogilvy & Mather, Mumbai / Mumbai

Dr. S. M. Vaidya

All About Acupressure

Corporate Identity / Single

11010D

2011 Design Silver Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Cover Design

11049D

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Newspaper / Full Page or Spread - Single

11001A

2011 Design Silver Pencil

TBWA\ Gurgaon / Gurgaon

Yatra.com

Immigration Stamps - Calendar

Direct Mail / Single

11054D

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Collateral / Posters - Campaign

11020A

2011 Interactive Silver Pencil

Akestam Holst / 10387

The Swedish Post

Living Christmas Cards

Websites & Microsites / E-Commerce

11016N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral Design / Posters - Single

11025D

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Interactive Silver Pencil

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Craft / Typography

11087N

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Magazine / Full Page or Spread - Single

11004A

2011 Advertising Silver Pencil

DDB London / London

Philips

The Gift

Non-Broadcast / Single

11077T

2011 Advertising Silver Pencil

Ogilvy Johannesburg / Johannesburg

POWA

Neighbours

Non-Broadcast / Single

11078T

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Design Silver Pencil

DENTSU INC. Tokyo / Tokyo

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

11004D

2011 Design Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Branding / Booklet/Brochure

11005D

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Design Silver Pencil

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Outdoor Design / Campaign

11046D

2011 Design Silver Pencil

Milk+Koblin and Google Creative Lab / New York

Arcade Fire/Google

The Wilderness Downtown

Broadcast Design / Music Videos

11062D

2011 Design Silver Pencil

BETC Euro RSCG / Paris

Petit Bateau

Izia

Broadcast Design / Music Videos

11063D

2011 Interactive Silver Pencil

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Craft / Animation / Motion Graphics

11090N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Design Silver Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Package Design / Single

11018D

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

2011 Advertising Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Innovation in Advertising / Campaign

11091G

2011 Interactive Silver Pencil

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Corporate Website

11009N

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

SAP

bit.code by Julius Popp

Spatial Design / Indoor Spaces

11040D

2011 Advertising Silver Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Experiential Advertising / Single

11101G

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

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