The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
The Snowflake & The Bubble Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single
Andes Teletransporter Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Inbev Category: Outdoor Design / Single
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral Design / Posters - Campaign
ELEKTRA 11th Edition: YOU ARE NOT HERE Agency: TAXI Montreal / Montreal Client: ELEKTRA Category: Collateral Design / Posters - Campaign
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
The Sound of Green Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit
Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
REPLAY Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Branded Content / Single
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
Sounds of Hamburg Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
I Am Not An Artist Agency: Soon in Tokyo / Barcelona Client: Elisava Category: Websites & Microsites / Services
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
The Creative Playing Field Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Corporate Identity / Campaign
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge Agency: Grid Worldwide Branding and Design / Johannesburg Client: Comair Category: Corporate Identity / Campaign
The PUMA Eco-Table Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Corporate Identity Victor Russo's Osteria Agency: Total Identity bv / Amsterdam Client: Victor Russo Category: Corporate Identity / Campaign
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Gold Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Mobile Applications/Sites / Services

11043N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Design Gold Pencil

iris / New York

Saks Fifth Avenue

The Snowflake & The Bubble

Outdoor Design / Single

11043D

2011 Design Silver Pencil

Del Campo Nazca Saatchi & Saatchi / Martinez

Inbev

Andes Teletransporter

Outdoor Design / Single

11044D

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Design Gold Pencil

DDB China Group / Shanghai

VW Import-New Beetle Convertible

Beetle’s Eye View

Collateral Design / Posters - Campaign

11027D

2011 Design Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral Design / Posters - Campaign

11028D

2011 Design Bronze Pencil

TAXI Montreal / Montreal

ELEKTRA

ELEKTRA 11th Edition: YOU ARE NOT HERE

Collateral Design / Posters - Campaign

11029D

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Gold Pencil

Akestam Holst / 10387

The Swedish Post

The Sound of Green

Websites & Microsites / Public Service/ Non-Profit

11019N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Websites & Microsites / Public Service/ Non-Profit

11020N

2011 Interactive Bronze Pencil

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Site

Websites & Microsites / Public Service/ Non-Profit

11021N

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

11093G

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

11095G

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

2011 Advertising Silver Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co

Levi's Work Wear Campaign

Integrated Branding / Integrated Branding Campaign

11097G

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 2

Branded Content / Single

11070T

2011 Advertising Silver Pencil

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Branded Content / Single

11071T

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Gold Pencil

Jung von Matt AG / Hamburg

Philharmoniker Hamburg

Sounds of Hamburg

Websites & Microsites / Services

11027N

2011 Interactive Silver Pencil

Soon in Tokyo / Barcelona

Elisava

I Am Not An Artist

Websites & Microsites / Services

11028N

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Design Gold Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

The Creative Playing Field

Corporate Identity / Campaign

11012D

2011 Design Silver Pencil

10inc / Sibuya-ku

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

11013D

2011 Design Silver Pencil

Grid Worldwide Branding and Design / Johannesburg

Comair

SLOW Lounge

Corporate Identity / Campaign

11014D

2011 Design Bronze Pencil

GBH / London

PUMA

The PUMA Eco-Table

Corporate Identity / Campaign

11015D

2011 Design Bronze Pencil

Total Identity bv / Amsterdam

Victor Russo

Corporate Identity Victor Russo's Osteria

Corporate Identity / Campaign

11016D

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

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