The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store
Agency: StrawberryFrog / New York
Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Tweet Wrap
Agency: the barbarian group / new york
Client: Samsung Category: Websites & Microsites / Services
Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec Category: Online Films And Video / Long Form - Single
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Online Films And Video / Short Form - Single
Give Two Cents
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com Category: Publication Design / Book Layout Design
Rothko, Pollock, Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television Category: Consumer Radio / Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Agency: MediaCom / New York
Client: Audi of America Category: Television / Specials or one-time screenings
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
Delville Wood Dice
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
French Film Festival
Agency: George Patterson Y&R / Sydney
Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
YOHO Midtown Residential Clubhouse
Agency: One Plus Partnership Limited / Hong Kong
Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / Posters - Campaign
Annual Report 2009/10
Agency: Foundry Communications / Calgary
Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites & Microsites / Consumer Goods
The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Love Labo
Agency: iyamadesign inc. / Tokyo
Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
Stephen Dupont
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Film / Documentaries
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Augmented Reality
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn Category: Music
Grenade
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Collateral Design / Posters - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment /
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Carlos
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Websites & Microsites / Corporate Website
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Twitter Knitter
Agency: RKCR/Y&R / London
Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Design Indaba Superstars Portfolio
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Durable Goods
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Nike+ GPS
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Websites & Microsites / E-Commerce
Annual ID:
11017N
Award:
2011 Interactive Bronze Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali (K.C. Mahindra Education Trust)
Title:
The Girl Store
Category:
Websites & Microsites / E-Commerce
Annual ID:
11018N
Award:
2011 Interactive Bronze Pencil
Agency:
the barbarian group / new york
Client:
Samsung
Title:
Tweet Wrap
Category:
Websites & Microsites / Services
Annual ID:
11029N
Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N
Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N
Award:
2011 Interactive Bronze Pencil
Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Annual ID:
11067N
Award:
2011 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Annual ID:
11068N
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Online Films And Video / Short Form - Single
Annual ID:
11063N
Award:
2011 Design Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
National Parks Conservation Association
Title:
Give Two Cents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11068D
Award:
2011 Design Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Scary Nights
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11069D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Publication Design / Book Cover Design
Annual ID:
11050D
Award:
2011 Design Bronze Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Layout Design
Annual ID:
11053D
Award:
2011 Advertising Bronze Pencil
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Rothko, Pollock, Van Gogh
Category:
Consumer Radio / Campaign
Annual ID:
11051R
Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11024A
Award:
2011 Advertising Bronze Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11069T
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Audi of America
Title:
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Category:
Television / Specials or one-time screenings
Annual ID:
11005E
Award:
2011 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Craft / Animation / Motion Graphics
Annual ID:
11091N
Award:
2011 Interactive Bronze Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Annual ID:
11092N
Award:
2011 Design Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Delville Wood Dice
Category:
Direct Mail / Single
Annual ID:
11055D
Award:
2011 Design Bronze Pencil
Agency:
George Patterson Y&R / Sydney
Client:
Alliance Francais
Title:
French Film Festival
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11032D
Award:
2011 Design Bronze Pencil
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Sun Hung Kai Properties Limited
Title:
YOHO Midtown Residential Clubhouse
Category:
Spatial Design / Indoor Spaces
Annual ID:
11041D
Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N
Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N
Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11029A
Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11030A
Award:
2011 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Annual ID:
11021A
Award:
2011 Design Bronze Pencil
Agency:
Foundry Communications / Calgary
Client:
Society of Graphic Designers of Canada
Title:
Annual Report 2009/10
Category:
Branding / Annual Report
Annual ID:
11003D
Award:
2011 Interactive Bronze Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11007N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11073N
Award:
2011 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Institute of Medical Science, University of Tokyo,
Title:
Love Labo
Category:
Typography in Design / Campaign
Annual ID:
11075D
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Stephen Dupont
Category:
Film / Documentaries
Annual ID:
11008E
Award:
2011 Interactive Bronze Pencil
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11046N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Annual ID:
11022E
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
11026D
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Annual ID:
11019E
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Interactive Bronze Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Carlos
Category:
Websites & Microsites / Corporate Website
Annual ID:
11010N
Award:
2011 Advertising Bronze Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Annual ID:
11009A
Award:
2011 Interactive Bronze Pencil
Agency:
RKCR/Y&R / London
Client:
Saint@RKCR/Y&R & RKCR/Y&R
Title:
Twitter Knitter
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11026N
Award:
2011 Design Bronze Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Superstars Portfolio
Category:
Branding / Booklet/Brochure
Annual ID:
11006D
Award:
2011 Interactive Bronze Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11054N
Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Websites & Microsites / Durable Goods
Annual ID:
11013N
Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Annual ID:
11014N
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
11045N
