The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
Annual Report 2009/10 Agency: Foundry Communications / Calgary Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design
The PUMA Eco-Table Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Corporate Identity Victor Russo's Osteria Agency: Total Identity bv / Amsterdam Client: Victor Russo Category: Corporate Identity / Campaign
LOTUS T5 Agency: OgilvyOne / London Client: IBM Category: Out Of Home / Campaign
Lilac Wine Agency: Blind, Inc. / Santa Monica Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Urgent Agency: Kinetic Singapore / Singapore Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
MINI COUNTRYMAN FLOW Agency: BSUR Agency / Amsterdam Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Experiential Advertising / Single
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
Farrier Wines Packaging Agency: Duncan/Channon / San Francisco Client: Farrier Wines Category: Package Design / Campaign
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit
Delville Wood Dice Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Mobile Applications/Sites / Public Service/ Non-Profit

11039N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Dali Museum

Dali Museum & Hipstamatic iPhone app

Mobile Applications/Sites / Public Service/ Non-Profit

11040N

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Design Bronze Pencil

Foundry Communications / Calgary

Society of Graphic Designers of Canada

Annual Report 2009/10

Branding / Annual Report

11003D

2011 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Social Networks/ Community

11045N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Craft / Interface Design

11085N

2011 Design Bronze Pencil

GBH / London

PUMA

The PUMA Eco-Table

Corporate Identity / Campaign

11015D

2011 Design Bronze Pencil

Total Identity bv / Amsterdam

Victor Russo

Corporate Identity Victor Russo's Osteria

Corporate Identity / Campaign

11016D

2011 Advertising Bronze Pencil

OgilvyOne / London

IBM

LOTUS T5

Out Of Home / Campaign

11016A

2011 Design Bronze Pencil

Blind, Inc. / Santa Monica

Dr. Martens/Cinematic Orchestra

Lilac Wine

Broadcast Design / Music Videos

11064D

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Advertising Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

Speed Camera Lottery

Innovation in Advertising / Campaign

11092G

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Design Bronze Pencil

Kinetic Singapore / Singapore

Urgent Rubber Stamp Makers

Urgent

Corporate Identity / Single

11011D

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI/BMW

MINI COUNTRYMAN FLOW

Broadcast Design / Single

11058D

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Delete Text Driving

Broadcast Design / Single

11059D

2011 Design Bronze Pencil

Y&R Chicago / Chicago

National Parks Conservation Association

Give Two Cents

Public Service / Outdoor and Posters - Campaign

11068D

2011 Design Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Scary Nights

Public Service / Outdoor and Posters - Campaign

11069D

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Advertising Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Experiential Advertising / Single

11102G

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Design Bronze Pencil

Duncan/Channon / San Francisco

Farrier Wines

Farrier Wines Packaging

Package Design / Campaign

11022D

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Interactive Bronze Pencil

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Site

Websites & Microsites / Public Service/ Non-Profit

11021N

2011 Design Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

Delville Wood Dice

Direct Mail / Single

11055D

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

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